Download - Acao Bonecos - Press Day Converse
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Ação Bonecos - Press Day Converse
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Quais eram os objetivos do cliente?
Para o lançamento da sua nova coleção, a
Converse convidou os 22 jornalistas de moda
mais influentes do país. O desafio era fazer com
que eles, de fato, participassem do evento.
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Como este trabalho atendeu àqueles objetivos?
A solução foi enviar, junto ao convite, a foto de um boneco que era a miniatura do respectivo convidado. O boneco, confeccionado pela
Alma Gorda, só seria entregue para quem comparecesse ao Press Day.
Erika Palomino
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Lilian Pacce
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André do Val
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Li Camargo
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Alê Farah
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Paulo Martinez
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Ricardo Cruz
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Biti Averbach
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Daniel Ueda
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Glauco Sabino
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Ricardo Nunes
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Quais os resultados obtidos?
Além de cumprir o seu objetivo de trazer
os convidados para o evento, a ação ganhou
exposição em canais da web ao ser comentada
em blogs de jornalistas participantes.
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