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A t heory of change and creat i ng st rat egy:
Mo Wi l t shi re Chi ef Execut i ve Ki ng’ s Col l ege London St udent s’ Uni on
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The next 45mi ns . . .
• Shar i ng our st or y of Theor y of Change
• Show and t el l of wher e i t t ook us
• Aski ng i s t hei r val ue i n j oi ni ng up t heor i es. . . ?
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WHERE WE WERE MARCH 2013
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16 mont hs ago. . .
• Goi ng i nt o f i nal year of t hr ee year st r at egy - sense t hat not wr ong di r ect i on but how coul d we be sur e i t s r i ght :o Gaps o Di f f er i ng wei ght i ng of pr i or i t i es and
obj ect i ves o Boar d chal l engi ng – ar e we t hi nki ng bi g enough?
• How had we got t her e . . . r ef l ect i ng on l ast exper i ence t hr ee year s bef or e
o Cl ear dr i ver - St at us Quo = unaf f or dabl eo Commi t t ed t o basi ng st r at egy based on what
st udent s t ol d us. . . But . . .
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. . . naggi ng f eel i ng - how do we know we asked t hem t he r i ght t hi ng . . . ?
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Ah- Ah moment
• And t hen meet Jen Har t , UCLU f or Cof f ee. . .
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What i s a t heory of change?
• What : A t ool or f r amewor k f or wor ki ng out what i s most i mpor t ant f or us t o f ocus on.
• How?o Asks; what i s t he pr obl em t hat we, as a char i t y,
exi st t o sol ve?o What does our v i s i on of success/Changed worl d l ook
l i ke?o Maps ‘ what wi l l i t t ake?’ t o get t her e as a whol e
( not j ust what we can do about i t )o Def i nes our ‘ t heor y’ / bel i ef s/ assumpt i ons on what i s
needed t o af f ect t hat changeo Al l ows us t o wor k out what we don’ t do, what we do
wi t h someone el se, what we l obby someone el se t o do and what we f ocus on doi ng our sel ves.
o Then map agai nst what we cur r ent l y do t o l ook at pr i or i t i es of what we st ar t , cont i nue and st op doi ng
o Addr essi ng gap bet ween t he t wo = st r at egy
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OUR JOURNEY
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The prep: June/Jul y/August1. Pr act i sed t hi nki ng bi gger
o Sect or wi de dr y - r un - Kent , UCL, Ki ng’ s at Casso War m up wi t h Boar d – Ri char d Br anson pi t ch et c –
agr eement on pr ocess and t i mel i ne upf r ont .o War m up St af f pr oj ect t eam – r emi ndi ng our el ves what
we al r ady know about our member s sur veys, anal ysi s et c NSS et c
1. Got t he r i ght peopl e i n a r oomo Boar d and Depar t ment al Leads wor ked t oget her f or
k i ck of f i n Sept ember and Away Day i n Febr uar yo Recr ui t ed st af f vol unt eer s t o j oi n Depar t ment al
Leads and of f i cer s as ‘ Bi g Pl an wor ki ng gr oup’ t o devel op i n bet ween
1. Booked hel p – Car ol i ne Copeman – cr edi bi l i t y and f aci l i t at i on. NUS Resear ch.
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The t hi nki ng bi t : Sept ember
• One ( l ong) day – gr oup sessi on Boar d and Depar t ment al Leads f aci l i t at ed by Car ol i ne Copeman of Cent r e f or Char i t y Ef f ect i veness, Cass Busi ness School o NUS Sect or wi de r esear ch, o I nt r oduced Theor y of Change concept ,o Test ed dr af t SU wi de one o Then gr oup wor k:
• What pr obl em do we exi st t o sol ve?• What woul d i t t ake t o sol ve i t ?
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The di gest i ng bi t : Oct ober
• Dar kened r oom t i me – i nescapabl e
• Looki ng f or t hemes f r om gr oup wor k and ext r act i ng assumpt i ons
• Test i ng wi t h seni or t eam and of f i cer s
• The r esul t : a wor ki ng dr af t t o t est wi t h member s and st akehol der s
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Our change and our t heory bei ng t est ed v 1
( Oct )
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Masl ow’ s Hi erarchy of Needsht t p: //www. si mpl ypsychol ogy. org/masl ow. ht ml
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KCLSU’ s St udent s’ Hi erarchy of Needs ?
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KCLSU ‘ Theory’ of change: t he Assumpt i ons
• Educat i on i s of val ue t o soci et y as wel l as t o t he i ndi v i dual s t aki ng par t i n i t
• Educat i on i s most f ul f i l l i ng when i t i s a soci al experi ence
• The mor e di verse t he soci al exper i ence t he mor e val uabl e i t wi l l be
• I nvol vement i n shapi ng an exper i ence makes i t mor e f ul f i l l i ng
• Ther e i s a hi er ar chy of needs t o be met• Bei ng accept ed f or who you ar e at Col l ege
i s a basi c need
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The t est i ng ( November/December)
• Wor ked wi t h Li zzi e Bone and t he t eam at NUS – ver y hel pf ul i n t est i ng our t hi nki ng bef or e t est i ng st udent s
• Wor ked wi t h James Rober t son t o map val ues of member shi p – ver y hel pf ul on how and pr omi nence of val ues
o Pur pose – check i n wi t h t heor yo Under st and wher e member s’ needs cur r ent l y met
and wher e noto To i nf or m pr i or i t i sed f ocus f or next 5 year s
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These are t he st at ement s l ess agreed wi t h, i n part i cul ar, f eel i ng abl e t o shape ot hers experi ence at Ki ng’ s Col l ege London
Agreement with following statements about King’s college London as a place to study
(bottom 6)
Base: 1034 respondents
C2. To what extent, if at all, do you agree with the following statements about King’s College London as a place to study? Please use the scale below to confirm how strongly you agree or disagree with each statement.
Online Survey
I feel engaged in social or developmental opportunities in London
My day to day life impacted by concerns about funding , housing, health, immigration, safety,
family
% Respondents
Strongly agree
Agree
Neither
Strongly disagree
Disagree
I feel connected to the wider academic world
I feel able to shape others experience at King’s College London
I feel prepared for and connected to the outside world
I feel confident I can lead change
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Schwart z vi a Robert son: t est i ng val ues
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St akehol der Market Research - Who shoul d do what ?
Col l ege
Uni on Bot h Nei t her
Meet i ng basi c needs such as f ood, housi ng and saf et y
42. 9% 0 38. 1% 19%
Suppor t i ng . . . wi t h f aci l i t i es, t eachi ng and st udy mat er i al s
68. 2% 0 31. 8% 0
Engagi ng st udent s i n devel opi ng t hei r academi c exper i ences
36. 4% 0 63. 6% 0
Engagi ng st udent s i n soci al or devel opment al opps i n London
0 36. 4% 63. 6% 0
Suppor t i ng st udent s t o f eel comf or t abl e t o be t hemsel ves at KCL
4. 5% 4. 5% 90. 9% 0
Suppor t i ng st udent s t o bui l d a sense of bel ongi ng at Ki ng’ s Col l ege London
9. 1% 4. 5% 86. 4% 0
Suppor t i ng st udent s t o devel op a connect i on t o t he wi der academi c wor l d
45. 5% 0 54. 5% 0
Ensur i ng st udent s f eel abl e t o shape t hei r exper i ence at KCL
0 9. 5% 90. 5% 0
Ensur i ng st udent s f eel abl e t o shape ot her s exper i ence at KCL
0 19% 71. 4% 9. 5%
Ensur i ng st udent s f eel pr epar ed f or and connect ed t o t he out si de wor l d
13. 6% 0 86. 4% 0
Suppor t i ng st udent s t o f eel conf i dent t hat t hey can l ead change
0 22. 7% 77. 3 0
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Fi ni shi ng t he t heory and st art i ng st rat egy ( Nov/Dec)
• Bi g Pl an Wor ki ng gr oup end of November t o agr ee pr i or i t i es t o expl or e i n f ocus gr oups and st akehol der r esear ch
• St r at egy and mi nce pi es: o Theor y conf i r med o Bi g Pl an Wor kshop on:• What do we do al r eady ( mappi ng)• What Coul d we do ( i deas gat her i ng)• What wi l l be our deci s i on maki ng
cr i t er i a f or what we Shoul d do
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Workshop out comes 1.mappi ng of current
f unct i ons
SV8
SV7
SL3
Sl8
SV1 SV
2
MC3
SL7 MC
2
SV3
SV4
SL1
SL6SL
7
HR3
F5
SO1
O4
SL8
SV7
SL1
SL3
SL5
SL8
UL1
SL4
MC1
V3V1
SV1
SO4
SO3
SO2
SL8
SO1
SL3
SL10
SV10
SV1
SV9
S01
S03
SV 10
SV5
SV6
S03
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Fi ni sh t he t heory and st art i ng st rat egy ( Jan)
• Shar ed mar ket r esear ch but not Theor y of Change o wi t h whol e st af f t eam – st ar t ed i deas gat her i ng
pr ocesso wi t h member shi p – comms and AGM
Meanwhi l e i n a dar kened r oom• Devel opi ng st r at egi c t hemes:
o Mapped exi st i ng f unct i ons agai nst Theor y of change
o I dent i f y do, l obby, s i gnpost , l eaveo St ar t ed t o dr af t st r at egi c pr i or i t i es based on
st r ands of t heor y of change • Col l at ed t he ‘ Bi g Pl an Bi g Packs’ –
f i nance, usage, Col l ege st r at egy, PESTLE anal ysi s f r om Gr aeme Wi se
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Exampl e Workshop out put s: who does what ; St rand 2?
• What shoul d we:
o Do
o Lobby
o Si gnpost
o Leave t o Ot her s?
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Checki ng i n on t he draf t ( Feb)
• Boar d and DLG• Spl i t t wo hal ves – ‘ no br ai ner s’ i . e.
St uf f t hat l ogi cal l y f l owed f r om Theor y of Change and mappi ng.
• Bi g Quest i ons t hat need t o gi ve di r ect i on on i n or der t o shape st r at egy:1. Why do we r un commer ci al ser vi ces – t o f und
wor k t hat achi eves our change or i s i t par t of achi evi ng change i t sel f ?
2. Engagi ng member s i n uni on deci s i on maki ng - i mpr ove what we’ ve got or i nvest t i me and ener gy i nt o t hi nki ng di f f er ent l y
3. How f ar do we i nvest i n our et hi cs – do we i nvest i n bei ng a London Li v i ng Wage empl oyer f or al l our st af f and i f so when?
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WHERE WE ARE IN JULY 2014
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TOP TIP
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Check your ground work i s i n pl ace
• Desi gn buy i n i nt o your T of C pr ocess – so t hat t he val ue of t he ext r a t hi nki ng t i me i s c l earo Boar do St af f / of f i cer wor ki ng gr oup
• Bal ance t i me/ ener gy of t heor y and st r at egyo Thi s i s not an MBA di sser t at i on exer ci se
• Be cl ear on l anguage/ def i ni t i ons o We f ound gl ossar y wi t h exampl es and exer ci ses
ver y hel pf ul• Bui l d i n t i me t o make i t l ook ni ce
t hr oughout pr ocess ( i f you can)
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KCLSU Language: i n a nut shel l
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SOMETHING TO PONDER
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A secret weapon?
• Thi nk t hr ough who t o i nvol ve i n Theor y of Change pr ocess and who j ust i n st r at egy devel opment st age
• Test : Check googl e i mages f or t heor y of change and see how many make sense
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QUESTIONS FOR ME AND FOR YOU?
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Quest i ons f or me and f or you?
• Anyone el se used i t and woul d l i ke t o shar e exper i ences?
• Ar e any of you t hi nki ng of usi ng i t – i f so any concer ns?
• I s t her e val ue i n t heor y of change f or t he SU sect or as a whol e . . . I f so what woul d i t t ake t o make i t happen?
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Thank you
• Mo. wi l t shi r e@kcl su. or g