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A
Project Report
On
A STUDY ON ORGANISATIONAL BUYING BEHAVIOUR FOR
ERP SOFTWARES IN PUNE CITY
Submitted to
University of Pune
In Partial Fulfillment of the Requirements for Award of the Degree of
MASTER OF BUSINESS ADMINISTRATION
By
MOHAMMAD FAROOQ
Under the Guidance of
Prof. MEENU S. PRIYA
SINHGAD INSTITUTE OF TECHNOLOGY, LONAVALA
(2012-2014)
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DECLARATION
I hereby declare that the project entitle Organizational Buying Behavior for ERP
Softwares in Pune City Submitted to PuneUniversity in partial fulfillment of the
requirements for award of the degree of MBA under the guidance of Prof.
Meenu S. Priya at Sinhgad Institute of Technology affiliated to Pune University, is
an authentic and original work and the conclusion drawn therein are based on the
material collected by myself and has not been submitted to any other
University/Institute for award of any degree/diploma.
Place:
Date: MOHAMMAD
FAROOQ
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CONTENTS
CONTENT Page no.
ACKNOWLEDGEMENT
LIST OF TABLES
LIST OF FIGURES
CHAPTER I: Introduction
CHAPTER II: Company Profile
CHAPTER III: Research methodology
CHAPTER IV: Data Analysis and Interpretation
CHAPTER V: Findings and Suggestions
CHAPTER VI: Conclusion
BIBLIOGRAPHY
ANNEXURES
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ACKNOWLEDGEMENT
I take this opportunity and privilege to express my deep sense of gratitude to
Professor M.N. Navale, Honorable Founder President, Dr. (Mrs.) S.M. Navale,
Founder Secretary, The Sinhgad Technical Education Society, Pune and Dr. Parag
Kalkar, Director SIBACA. They have been a source of inspiration to me and I am
indebted to them for initiating me in the field of research.
I am deeply indebted to Faculty Member, SIBACA, Prof. Meenu S. Priya, my
research guide at Sinhgad Institute of Technology, Lonavala without whose help
completion of the project was highly impossible.
I take this opportunity and privilege to articulate my deep sense of gratefulness to the
Managing Director, Mr. Mrutunjay Kumar and the staff of the Revenir Development
System Pvt Ltd. for their timely help and positive encouragement.
I wish to express a special thanks to all teaching and non-teaching staff members of
Sinhgad Institute of Technology, Lonavala for their continuous support. I would like
to acknowledge all my family members, relatives and friends for their help and
encouragement.
Place: SIT, LONAVALA
Date: MOHAMMAD
FAROOQ
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LIST OF TABLES
Table No. Title of the Table Page No.
Table No.
Table No.
Table No.
Table No.
Table No.
Table No.
LIST OF FIGURES
Figure No. Title of the Figure Page No.
Table No.
Table No.
Table No.
Table No.
Table No.
Table No.
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EXECUTIVE SUMMERY
Summer training of management student plays an important role to develop one
into a well groomed professional. It gives theoretical concepts and practical shape
in a field of applications. It gives an idea of dynamic & versatile professional
world as well as an exposure to the intricacies & complexities of corporate world.
This research was carried out for 2 months for Revenir development system in
Pune. This was a research which was mainly conducted to tap the potential market
for ERP solutions in manufacturing and retail sector. As a part of this research a
thorough study was done to first understand what is ERP solutions and how is it
beneficial to the this sector so that the target market could be made aware of this.
The use of ERP has been growing with a high speed. All the other sectors like IT,
construction, telecommunication etc have been using this software. Retail sector
is one of the few sectors which is not well acquainted with this concept. So this
research included to know how many people are aware of this concept in this
sector and for those who are not aware, to make them aware of this concept and
tell them ERPs advantages, also to find customers who want install or replace
existing ERP as potential customer for company.
REVENIR DEVELOPMENT SYSTEM is Punebased company. It wanted to know
how potential does Pune market has. So this research was conducted in order to
understand the
understanding of manufacturing and retail sector towards ERP, to explain them the
meaning and advantages of ERP and in knowing their needs. With all this Revenir
development system Pvt Ltd could decide the potential market in Pune and also what
are their needs so that they can provide an ERP as per the needs.
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CHAPTER-I
INTRODUCTION
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What is Organizational Buying Behaviour:
Organization buying is the decision-making process by which formal organizations
establish the need for purchased products and services and identify, evaluate, and
choose among alternative brands and suppliers.
Some of the characteristics of organizational buyers are:
1. Consumer market is a huge market in millions of consumers where organizational
buyers are limited in number for most of the products.
2. The purchases are in large quantities.
3. Close relationships and service are required.
4. Demand is derived from the production and sales of buyers.
5. Demand fluctuations are high as purchases from business buyers magnify
fluctuation in demand for their products.
6. The organizational buyers are trained professionals in purchasing.
7. Several persons in organization influence purchase.
8. Lot of buying occurs in direct dealing with manufacturers.
Participants in the Business Buying Process:
Buying Center Concept
Webster and Wind in the model they proposed to describe organizational buying
process, identified the organizational buying process as a team process and called the
team or the buying decision-making unit of the organization as buying center. The
buying center consists of all persons of the organizations who are involved in the
buying process playing one or the other seven roles: Initiators, Users, Influencers,
Deciders, Approvers, Buyers, and Gatekeepers.
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Users
The persons who use the item. Say for safety gloves the operators.
Initiators
The persons who request the purchase. The safety officer may initiate the request for
the purchase.
Influencers
Persons who held define specifications. In this case of safety gloves, the safety officer
may himself define specifications. If an industrial engineer is in the organization, hemay also be consulted. There can a different gloves for different working situations
and industrial engineer may be more aware of specific requirements due to his special
nature of work - human effort engineering.
Buyers
They are the person who actually do the buying transaction.
Gatekeepers
They control access to personnel in a company. The receptionist, the secretaries etc.
Deciders
People who decide on product requireements and suppliers. It is the final approval for
product specfications and suppliers' list.
Approvers
Persons who approve the purchase. In the case of safety gloves, the personal manager
may have the power to approve.
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Major Influences on Business Buyers:
Environmental factors
Expected demand for the product that the buying organization is selling, expected
shortages for the item, expected changes in technology related to the item etc. are the
environmental factors that will have an effect.
Organizational factors
Changes in purchasing department organization like centralized purchasing,
decentralized purchasing and changes in purchasing practices like long-term
contracts, relationship purchasing, zero-based pricing, vendor-performance evaluation
are the organization factors of importance to marketers.
Interpersonal factors
These factors are the relationship between buyers and sales representatives of variouscompetitor companies.
Individual factors
These factors related to the buyer. What sort of ways of interacting and service are
appreciated by the buyers and what ways are considered as irritants? Marketers have
to understand the reactions of buyers.
Organizational Buying Process:
Steps in the Process Problem recognition General need description Product specification Supplier search Proposal solicitation
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LITERATUREREVIEW
The literature review takes a look at some useful publications relating to state-of-art in
medical software and associated features of the systems. Evidently, management
software is an innovation that is still emerging. As such, it has not yet been adequately
covered in literature and empirical studies on it are hard to find. Presently, it appears
existing paucity in publications embracing this innovative technology, will take a
while to change. For the moment however, we will suffice with the few available
literature associated with electronic ticketing.
The pharmacy business is no longer just about prescriptions. Today you depend on
front-of-store retail operations to maintain margins, fuel growth, and meet the
growing expectations of your customers. Now days customers expect more. They
shop where they find the products they want, when they want them, at competitive
prices. Where they receive fast, knowledgeable service. And where they feel their
patronage is valued and rewarded.
Business Retail Software Helps Grow the Company Bottom Line By:
Optimizing front-end inventory managementfor improved loyalty, greater
sales, lower costs and a better return on assets
Automating purchasing and helping you buy smarter
Enabling a profitable and targeted loyalty program
Improving financial control throughout your operation with integrated
accounting and analytics
Enhancing the customer experienceat the point of sale and throughout the
business
Extending business everywhere with powerful mobile tools and online
solutions.
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NEED FOR STUDY
In order to conduct any study it has to be seen whether it is going to solve any of
the problems related to the product, service or the organisation as a whole.
Similarly this study of Organisational Buying Behaviour for ERP Softwares in
Manufacturing companies, Hospitals, is quite an important thing for REVENIR
DEVELOPMENT SYSTEM LTD because it will help organisation to grow the
business in manufacturing and retail sector.
The study will also benefit the customers as the researcher is providing all the
information about ERP to them. They will come to know how an ERP solution can
integrate all their business activities and help them to easily coordinate all these
activities.
STATEMEENT OF PROBLEM
A project report on
Study of Organisational Buying Behaviour for ERP Softwares for REVENIR
DEVELOPMENT SYSTEM PVT LTD PUNE.
The main objective was to tap the potential market for ERP solutions in the
manufactruing and retail industry. The need for study arose to know how many
organizations are aware of standard ERPs and what are the various factors which
affect the buying decision of ERP Software.
Also To know what other software are being used in manufacturing and retail
industries and to analyze what support competitors offerings in market.
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OBJECTIVES OF THE STUDY
To know the awareness regarding ERP Softwares.
To determine the factors which influence the buying of
ERP Softwares by the Organizations.
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SCOPE
Scope management is an essential part of any project. When scope management
of a project is not properly done, the success of that project can easily be in
jeopardy. In other words, managing scope is one of the most critical aspects of
managing a project. More, scope management can be more important to project
success than any of the other individual knowledge area
As this is generic software it can be used by a wide variety of outlets (Retailers
and Wholesalers) to automate the process of manually maintaining the records
related to the subject of maintaining the stock and cash flows. The study is
intended to develop an understanding of trust toward adoption of medical
software in market It focuses on the current demand and perception of chemist
while using these software.
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CHAPTER-II
COMPANY PROFILE
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COMPANY PROFILE
REVENIR DEVELOPMENT SYSTEM PVT LTD
Revenir means to return and that is exactly what we do. We help you return to doing
what you should be doing ... growing your business. Whether you are the CFO or the
CIO, telecommunications probably isnt one of your core competencies. It is,
however, ours! We can take telecom costs, among a companys highest non personnel
expenses, and find huge opportunities to increase efficiency, service and reduce
expenses. We help you control the costs of mobile technologies, work with each of
your carriers to ensure you are getting the very lowest rates and audit all your telecom
expenses. Then we automate the whole process. Ultimately we save you time,
confusion, effort and money
We collborate with our customers from project conceptualization and throughout thelife cycle, covering technical and administrative aspects. We select and mantain our
development and testing tools, using industry best practices to achieve the best ROI.
Designing interventions that reflect the best validated current research, so we are
constantly aware of our own development needs.We runs IT smarter, faster and
stronger. Thats why the most demanding IT organizations in the world rely on RDS
Software across distributed, mainframe, virtual and cloud environments. Recognized
as the leader in Business Service Management, RDS offers a comprehensive approach
and unified platform that helps IT organizations cut cost, reduce risk and drive
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business profit.We are a company of diverse, talented people with a passion for
pursuing excellence in all that we do.
To deliver the greatest results for our clientsand our stakeholderswe remain
dedicated to staying at the forefront of business and technology trends. Our values are
grounded in strong ethics, transparency and openness.
Clients trust us, and we generally form longlasting relationships that make us
integral contributors to their organizations. In fact, 90+% of our clients return to us
when they begin new initiatives. Youll find a global, inclusive and a richly diverse
workforce. Our employees represent almost every nationality on earth so youre sure
to fit in. Ours is a vibrant, energetic environment, achievement oriented and filled
with opportunity. It is a community of the best and brightest professionals, working as
close, collaborative teams, but also empowered individually to act in the best interests
of clients. Under strong leadership, we expect continuing growth and global
expansion.
Flexibility and adaptability is built into our model. We have an advanced global
delivery platformwith a full complement of technology and consulting services
across most major industry segments, and a model that positions us well into the
future.
Our mandate is to introduce people to the new world of Information Technology. Our
goal is to make a positive impact on all involved and to be effective role models as
technologists. Our vision is to emerge as a dynamic, tech savvy, customer centric and
progressive world of Information Technology. We hope to introduce new technology
to the world. Our vision statement can be encapsulated in our corporate philosophy
and motto of `building quality with economy. To envision, design and construct the
most magnificent landmarks and edifices; to contribute tangibly in regional and
national development by way of key infrastructure projects, and to protect and
preserve the environment we live in that too with economy. At the end of the day, our
vision is about making the world a better place to live in; to transform and uplift
quality of living and lifestyles of each and every individual that comes in contact with
us.
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Clients Of Company
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PRODUCTS PROVIDED BY COMPANY
APPLICATION MANAGEMENT
Out IT professionals responsible for controlling coast, delivery of products with the quality,
Responding the ever continues changing need of the busi
ATTENDACE MANAGEMENT
Organizations of all sizes use time and attendance systems to record when employees start and
stop work, and the department where the work is performe
http://www.revenirglobal.com/index.php/products/details/Application_Management.htmlhttp://www.revenirglobal.com/index.php/products/details/Application_Management.htmlhttp://www.revenirglobal.com/index.php/products/details/Attendace_Management.htmlhttp://www.revenirglobal.com/index.php/products/details/Attendace_Management.htmlhttp://www.revenirglobal.com/index.php/products/details/Attendace_Management.htmlhttp://www.revenirglobal.com/index.php/products/details/Application_Management.htmlhttp://www.revenirglobal.com/index.php/products/details/Attendace_Management.htmlhttp://www.revenirglobal.com/index.php/products/details/Application_Management.htmlhttp://www.revenirglobal.com/index.php/products/details/Attendace_Management.htmlhttp://www.revenirglobal.com/index.php/products/details/Application_Management.html -
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BANKING SYSTEM
Banking Software is rapidly increasing its relevance in today's global society.
Typically Banking Software refers to Core Banking Software and inte
CRM SOFTWARE
Customer relationship management (CRM) is all about managing the relationships you have with
your customers - We provide innovative, budge
E-LEARNING
E-learning includes all forms of electronically supported learning and teaching, including Edtech.
The information and communication systems, whether
ONLINE HOTEL MANAGEMENT
http://www.revenirglobal.com/index.php/products/details/Banking_System.htmlhttp://www.revenirglobal.com/index.php/products/details/Banking_System.htmlhttp://www.revenirglobal.com/index.php/products/details/CRM_Software.htmlhttp://www.revenirglobal.com/index.php/products/details/CRM_Software.htmlhttp://www.revenirglobal.com/index.php/products/details/E-Learning.htmlhttp://www.revenirglobal.com/index.php/products/details/E-Learning.htmlhttp://www.revenirglobal.com/index.php/products/details/Online_Hotel_Management.htmlhttp://www.revenirglobal.com/index.php/products/details/Online_Hotel_Management.htmlhttp://www.revenirglobal.com/index.php/products/details/E-Learning.htmlhttp://www.revenirglobal.com/index.php/products/details/CRM_Software.htmlhttp://www.revenirglobal.com/index.php/products/details/Banking_System.htmlhttp://www.revenirglobal.com/index.php/products/details/E-Learning.htmlhttp://www.revenirglobal.com/index.php/products/details/CRM_Software.htmlhttp://www.revenirglobal.com/index.php/products/details/Banking_System.htmlhttp://www.revenirglobal.com/index.php/products/details/E-Learning.htmlhttp://www.revenirglobal.com/index.php/products/details/CRM_Software.htmlhttp://www.revenirglobal.com/index.php/products/details/Banking_System.htmlhttp://www.revenirglobal.com/index.php/products/details/Online_Hotel_Management.htmlhttp://www.revenirglobal.com/index.php/products/details/E-Learning.htmlhttp://www.revenirglobal.com/index.php/products/details/CRM_Software.htmlhttp://www.revenirglobal.com/index.php/products/details/Banking_System.html -
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Online hotel reservations are becoming a very popular method for booking hotel rooms. Travelers
can book rooms from home by using online
PAYROLL SOFTWARE
Payroll Software , is an integrated accounting system which takes care of all business needs. It
incorporates powerful features for maint
OFFICE MANAGEMENT
Office Management Softwareis described as software which can manage a Small Medium
Business Office. Currently there aren't many solutions whic
INVENTRY MANAGEMENT
http://www.revenirglobal.com/index.php/products/details/Payroll_Software.htmlhttp://www.revenirglobal.com/index.php/products/details/Payroll_Software.htmlhttp://www.revenirglobal.com/index.php/products/details/Office_management.htmlhttp://www.revenirglobal.com/index.php/products/details/Office_management.htmlhttp://www.revenirglobal.com/index.php/products/details/Inventry_Management.htmlhttp://www.revenirglobal.com/index.php/products/details/Inventry_Management.htmlhttp://www.revenirglobal.com/index.php/products/details/Office_management.htmlhttp://www.revenirglobal.com/index.php/products/details/Payroll_Software.htmlhttp://www.revenirglobal.com/index.php/products/details/Online_Hotel_Management.htmlhttp://www.revenirglobal.com/index.php/products/details/Office_management.htmlhttp://www.revenirglobal.com/index.php/products/details/Payroll_Software.htmlhttp://www.revenirglobal.com/index.php/products/details/Online_Hotel_Management.htmlhttp://www.revenirglobal.com/index.php/products/details/Office_management.htmlhttp://www.revenirglobal.com/index.php/products/details/Payroll_Software.htmlhttp://www.revenirglobal.com/index.php/products/details/Online_Hotel_Management.htmlhttp://www.revenirglobal.com/index.php/products/details/Inventry_Management.htmlhttp://www.revenirglobal.com/index.php/products/details/Office_management.htmlhttp://www.revenirglobal.com/index.php/products/details/Payroll_Software.html -
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Inventrymanagment is primarily about specifing the size and placement of stocked goods.
Inventrymanagment is required at different locations within
MATRIMONY PORTAL
Online Matrimony is an organized web based Matrimonial/Marriage service facilitating wishful
young men and women to find their suitable l
MOBILE SECURITY
Mobile security or mobile phone security has become increasingly important in mobile
computing. It is of particular concern as it relates to the secur
ONLINE EDUCATION
http://www.revenirglobal.com/index.php/products/details/Matrimony_Portal.htmlhttp://www.revenirglobal.com/index.php/products/details/Matrimony_Portal.htmlhttp://www.revenirglobal.com/index.php/products/details/Mobile_security.htmlhttp://www.revenirglobal.com/index.php/products/details/Mobile_security.htmlhttp://www.revenirglobal.com/index.php/products/details/Online_education.htmlhttp://www.revenirglobal.com/index.php/products/details/Online_education.htmlhttp://www.revenirglobal.com/index.php/products/details/Mobile_security.htmlhttp://www.revenirglobal.com/index.php/products/details/Matrimony_Portal.htmlhttp://www.revenirglobal.com/index.php/products/details/Inventry_Management.htmlhttp://www.revenirglobal.com/index.php/products/details/Mobile_security.htmlhttp://www.revenirglobal.com/index.php/products/details/Matrimony_Portal.htmlhttp://www.revenirglobal.com/index.php/products/details/Inventry_Management.htmlhttp://www.revenirglobal.com/index.php/products/details/Mobile_security.htmlhttp://www.revenirglobal.com/index.php/products/details/Matrimony_Portal.htmlhttp://www.revenirglobal.com/index.php/products/details/Inventry_Management.htmlhttp://www.revenirglobal.com/index.php/products/details/Online_education.htmlhttp://www.revenirglobal.com/index.php/products/details/Mobile_security.htmlhttp://www.revenirglobal.com/index.php/products/details/Matrimony_Portal.html -
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Online Educationincludes all forms of electronically supported learning and teaching, including
Edtech. The information and communication syst
HOSTEL MANAGEMENT SYSTEM
LoremIpsum is simply dummy text of the printing and typesetting industry. LoremIpsum has
been the industry's standard dummy text
INTERNET MARKETING & SEO
RDS has dedicated team of technical Internet Marketing & SEO experts for Internet Marketing
and SEO Services Our experts provide effe
http://www.revenirglobal.com/index.php/products/details/Hostel_management_system.htmlhttp://www.revenirglobal.com/index.php/products/details/Hostel_management_system.htmlhttp://www.revenirglobal.com/index.php/products/details/Internet_Marketing_&_SEO.htmlhttp://www.revenirglobal.com/index.php/products/details/Internet_Marketing_&_SEO.htmlhttp://www.revenirglobal.com/index.php/products/details/Internet_Marketing_&_SEO.htmlhttp://www.revenirglobal.com/index.php/products/details/Hostel_management_system.htmlhttp://www.revenirglobal.com/index.php/products/details/Online_education.htmlhttp://www.revenirglobal.com/index.php/products/details/Internet_Marketing_&_SEO.htmlhttp://www.revenirglobal.com/index.php/products/details/Hostel_management_system.htmlhttp://www.revenirglobal.com/index.php/products/details/Online_education.htmlhttp://www.revenirglobal.com/index.php/products/details/Internet_Marketing_&_SEO.htmlhttp://www.revenirglobal.com/index.php/products/details/Hostel_management_system.htmlhttp://www.revenirglobal.com/index.php/products/details/Online_education.htmlhttp://www.revenirglobal.com/index.php/products/details/Internet_Marketing_&_SEO.htmlhttp://www.revenirglobal.com/index.php/products/details/Hostel_management_system.html -
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ERP SYSTEM
Enterprise resource planning (ERP)systems integrate internal and external management
information across an entire organization, embracing fina
CONCEPT
ERP
Enterprise Resource Planning (ERP) is an integrated computer-based system used
to manage internal and external resources, includingtangible assets,financial
resources, materials, andhuman resources.Its purpose is to facilitate the flow of
information between all business functions inside the boundaries of the
organization and manage the connections to outside stakeholders. Built on a
centralized database and normally utilizing a common computing platform, ERP
systems consolidate all business operations into a uniform and enterprise-wide
system environment.
Software solution that addresses enterprise needs taking the process view of an
organization to meet the organizational goals by tightly integrating all functions of
an enterprise.
Facilitates company-wide integrated information systems covering all functional
areas.
Performs core corporate activities and increases customer service augmenting
corporate image
An ERP system can either reside on a centralized server or be distributed acrossmodular hardware and software units that provide "services" and communicate on
http://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/Human_resourceshttp://en.wikipedia.org/wiki/Human_resourceshttp://en.wikipedia.org/wiki/Human_resourceshttp://www.revenirglobal.com/index.php/products/details/ERP_System.htmlhttp://en.wikipedia.org/wiki/Human_resourceshttp://en.wikipedia.org/wiki/Asset -
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alocal area network.The distributed design allows a business to assemble
modules from different vendors without the need for the placement of multiple
copies of complex and expensive computer systems in areas which will not use
their full capacity
Components/ modules
Transactional Backbone
o Financials
o Distribution
o Human Resources
o Product lifecycle management
Advanced Applications
o Customer Relationship Management (CRM)
o Supply chain management software
Purchasing
Manufacturing
Distribution
o Warehouse Management System
Management Portal/Dashboard
o Decision Support System
These modules can exist in a system or utilized in an ad-hoc fashion.
Many organizations do not have sufficient internal skills to implement an ERP
project. This results in many organizations offering consulting services for ERP
implementation. Typically, a consulting team is responsible for the entire ERP
implementation including.
1. selecting
2. planning
3. training
4. testing5. implementation
http://en.wikipedia.org/wiki/Local_area_networkhttp://en.wikipedia.org/wiki/Local_area_networkhttp://en.wikipedia.org/wiki/Local_area_networkhttp://en.wikipedia.org/wiki/Customer_Relationship_Managementhttp://en.wikipedia.org/wiki/Customer_Relationship_Managementhttp://en.wikipedia.org/wiki/Local_area_network -
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6. delivery
of any customized modules. Examples of customization includes creating processes
and reports for compliance, additional product training; creation of process triggers
and workflow; specialist advice to improve how the ERP is used in the business;
system optimization; and assistance writing reports, complex data extracts or
implementing Business Intelligence.
For most mid-sized companies, the cost of the implementation will range from around
the list price of the ERP user licenses to up to twice this amount (depending on the
level of customization required). Large companies, and especially those with multiple
sites or countries, will often spend considerably more on the implementation than thecost of the user licensesthree to five times more is not uncommon for a multi-site
implementation.
Unlike most single-purpose applications, ERP packages have historically included full
source code and shipped with vendor-supportedteam IDEs for customizing and
extending the delivered code. During the early years of ERP the guarantee of mature
tools and support for extensive customization was an important sales argument when
a potential customer was considering developing their own unique solution in-house,
or assembling a cross-functional solution by integrating multiple "best of breed"
applications
ERPs best hope for demonstrating value is as a sort of battering ram for improving
the way your company takes a customer order and processes it into an invoice and
revenueotherwise known as the order fulfillment process. That is why ERP is often
referred to as back-office software. It doesnt handle the up-front selling process(although most ERP vendors have developed CRM software or acquired pure-play
CRM providers that can do this); rather, ERP takes a customer order and provides a
software road map for automating the different steps along the path to fulfilling it.
When a customer service representative enters a customer order into an ERP system,
he has all the information necessary to complete the order (the customers credit
rating and order history from the finance module, the companys inventory levels
from the warehouse module and the shipping docks trucking schedule from the
logistics module, for example).
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People in these different departments all see the same information and can update it.
When one department finishes with the order it is automatically routed via the ERP
system to the next department. To find out where the order is at any point, you need
only log in to the ERP system and track it down. With luck, the order process moves
like a bolt of lightning through the organization, and customers get their orders faster
and with fewer errors than before. ERP can apply that same magic to the other major
business processes, such as employee benefits or financial reporting
ERP with e-commerce
ERP vendors were not prepared for the onslaught of e-commerce. ERP is complex
and not intended for public consumption. It assumes that the only people handlingorder information will be your employees, who are highly trained and comfortable
with the tech jargon embedded in the software. But now customers and suppliers are
demanding access to the same information your employees get through the ERP
systemthings like order status, inventory levels and invoice reconciliationexcept
they want to get all this information simply, without all the ERP software jargon,
through your website.
E-commerce means IT departments need to build two new channels of access in to
ERP systemsone for customers (otherwise known as business-to-consumer) and
one for suppliers and partners (business-to-business). These two audiences want two
different types of information from your ERP system. Consumers want order status
and billing information, and suppliers and partners want just about everything else.
Traditional ERP vendors are having a hard time building the links between the Web
and their software, though they certainly all realize that they must do it and have been
hard at work at it for years. The bottom line, however, is that companies with e-
commerce ambitions face a lot of hard integration work to make their ERP systems
available over the Web. For those companies that were smartor luckyenough to
have bought their ERP systems from a vendor experienced in developing e-commerce
wares, adding easily integrated applications from that same vendor can be a money-
saving option. For those companies whose ERP systems came from vendors that are
less experienced with e-commerce development, the bestand possibly onlyoption
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might be to have a combination of internal staff and consultants hack through a
custom integration.
But no matter what the details are, solving the difficult problem of integrating ERP
and e-commerce requires careful planning, which is key to getting integration off on
the right track.
One of the most difficult aspects of ERP and e-commerce integration is that the
Internet never stops. ERP applications are big and complex and require maintenance.
The choice is stark if ERP is linked directly to the Webtake down your ERP system
for maintenance and you take down your website. Most e-commerce veterans will
build flexibility into the ERP and e-commerce links so that they can keep the new e-
commerce applications running on the Web while they shut down ERP for upgrades
and fixes
Package Led Services
Today, enterprises need to invest in technology to keep pace with the market changes
and also to survive in an intensely competitive world. Some of the necessary
investments include those impact operations and ultimately the business such as ERP,SCM, CRM, HRM and so on.
Enterprises will have to start with evaluating packages based on their unique business
challenges and develop a roadmap to implement these packages. This requires not
only an understanding of your business context but also a deep knowledge of
prevailing packaged application software in the market and industry best practices.
At RDS, we have an established service where we can help you evaluate the various
packages available and arrive at a decision that is most likely to work for your
requirements. In addition, we can implement, customize the packaged software and
maintain it, ensuring your bandwidth is freed up to focus on your core competencies.
We have a proven track record in helping enterprises establish and maintain ERP
implementation, MS Dynamics implementation and Oracle e-business
implementation.
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Collaboration & Content Management
Enterprises today recognize the significance of a rich, easy-to-use, collaborative and
personalized user experience for collecting, managing, and exchanging information.
With large volumes of content in various forms and formats, you realize the need for
effective Enterprise Content Management solutions that help in improving
customer service.
RDSs content management andcollaboration solutionsprovide enterprises with
services in design, development and implementation in combination with industry
best practices across a multitude of sectors. We effectively capture, store, manage
and distribute content using robust, modern and cost-effective solutions.
Our solutions and services include:
Collaboration and Knowledge Management
Enterprise Portal or Web Content Management solutions
Records and Document Management
Design and development of portals, intranet sites, knowledge management
portals & websites
Maintenance & Support
Functional & Non-functional testing
We leverage our partnerships with leading content management solution providers
such as Microsoft, Sitecore and Kentico to realize ROI for IT investment through
better collaboration and higher business process efficiencies. Our in-house
accelerators such as frameworks, integration bridges, web-parts and other reusablecomponents reduce the total cost of ownership by 40%-60% while reducing post-
deployment maintenance and support costs.
RDSs solutions help you improve efficiency in corporate operations by effective
knowledge management and improved enterprise processes. Our customized
solutions will:
Help users collaborate effectively and act as a knowledge repository
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Provide an aggregated view of various projects and portfolios for improved
decision making
Help knowledge architects build a visual enterprise model that captures
the attributes of various entities
Proposal Management Solution
Proposal Management Solution
A well crafted sales proposal can reap multi-fold benefits for an organization.
However, writing proposals is often time-consuming as well as error-prone.
Proposals fail due to a number of reasons such as a mismatch between the offerings
and requirements, poor substantiation for claims, lack of front-end planning or
marketing intelligence, or the simple failure to give the buyer what he asked for.
Most often this critical task does not get the attention it requires in corporate
environments in terms of defining the governing process and providing the right
infrastructure. It invariably results in loss of efficiency in addition to frustration
amongst the people involved in this largely manual process. As the result, the ability
to respond effectively to the client and win new business is significantly impaired.
The answer to this issue is a well laid proposal management system which addresses
the following
Managing the team working environment
Managing reviews and versions
Securely archiving past proposals for future search and referencing
Allowing the implementation and enforcing approval processes
Tracking and removing any non-compliance as well as be able to access other
applications.
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ERP for Engineering, Construction & Operations
Business Processes
ERP for Engineering, Construction & Operations (ERP for EC&O) enables you toperform a wide range of critical activities, including:
Business developmentERP solutions help you develop strategic new
businessgoing beyond standard practices to use new strategies that deliver
better results. With ERP for EC&O, you can conduct intensive market and risk
analysis and plan the timelines and budgets for projects. You can also manage
the bid process, taking into account competitive and customer information.
Project managementERP solutions support robust project planning and
management. You can create accurate baseline budgets and schedules and
manage downstream variations in definition, scope, costs, and other variables.
ERP for EC&O addresses end-to-end project management, from planning,
scheduling, and project execution to contract management and project
controlling.
Design and engineeringERP solutions enable effective management of the
entire design and engineering phase, including both basic design and detailed
design and engineering. With ERP for EC&O, you can integrate CAD systems
to enable ERP-supported computer-aided facility management (CAFM),
develop and manage documents, and collaborate easily with subcontractors,
vendors, and clients.
BuildingERP solutions support key activities in the build phase, including
site materials management, workforce management, equipment and tools
management, prefabrication and assembly, and commissioning, start-up, and
handover. You can interact with strategic partners, manage documents, and
track the shipment and quality of materials.
ProcurementERP solutions help you evaluate potential business partners and
relevant quotations, build valuable relationships with subcontractors and
suppliers, and measure performance over time. You can give suppliers and
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subcontractors secure access to internal functionality for processing orders,
managing invoices, and updating specifications to maximize the efficiency of
purchasing activities. And, during project execution, you can monitor and
analyze available resources and ensure prompt delivery of good-quality
materials and services.
Facility and plant operationsWith ERP solutions, you can manage the entire
life cycle of operating buildings and plants. ERP for EC&O provides full
support for marketing and sales, property structure management, facility and
plant maintenance, real estate management, and service operations.
NEED OF ERP
To achieve clarity and transparency, best-run businesses are using SAP solutions to
help close the gap between strategy and executionoptimizing the performance of
the business as well as the business network. SAP solutions, along with services and
a wealth of extended value from the SAP customer-focused ecosystem, help
customers become clear enterprises by providing insight for improved performance,
efficiency for optimized operations, and flexibility to quickly adapt to changing
circumstances.
With broader insight, improved efficiency, and greater flexibility, companies can
become more:
Transparent and accountable
Lean and agile
Customer centric and collaborative
The clarity provided by the SAP portfolio and the ecosystem can help companies
preserve profitability by addressing challenges such as cash management, risk
mitigation, customer loyalty, streamlining of operations, sustainability, and talent
management
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Advantages
In the absence of an ERP system, a large manufacturer may find itself with many
software applications that cannot communicate or interface effectively with one
another. Tasks that need to interface with one another may involve. ERP systems
connect the necessary software in order for accurate forecasting to be done. This
allows inventory levels to be kept at maximum efficiency and the company to be more
profitable.
Integration among different functional areas to ensure proper communication,
productivity and efficiency
Designengineering (how to best make the product)
Order tracking, from acceptance through fulfillment
The revenue cycle, frominvoice through cash receipt
Managing inter-dependencies of complex processesbill of materials
Tracking the three-way match betweenpurchase orders (what was ordered),
inventory receipts (what arrived), andcosting (what the vendor invoiced)
Theaccounting for all of these tasks: tracking therevenue,cost andprofit at a
granular level.
ERP Systems centralize the data in one place. Benefits of this include:
Eliminates the problem of synchronizing changes between multiple systems -
consolidation of finance, marketing and sales, human resource, and
manufacturing applications
Permits control of business processes that cross functional boundaries
Provides top-down view of the enterprise (no "islands of information"), real
time information is available to management anywhere, anytime to make
proper decisions.
Reduces the risk of loss of sensitive data by consolidating multiple
permissions and security models into a single structure.
Shorten production leadtime and delivery time
Facilitating business learning, empowering, and building common visions
http://en.wikipedia.org/wiki/Engineeringhttp://en.wikipedia.org/wiki/Invoicehttp://en.wikipedia.org/wiki/Bill_of_materialshttp://en.wikipedia.org/wiki/Purchase_orderhttp://en.wikipedia.org/wiki/Costhttp://en.wikipedia.org/wiki/Accountinghttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Profit_(accounting)http://en.wikipedia.org/wiki/Profit_(accounting)http://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Accountinghttp://en.wikipedia.org/wiki/Costhttp://en.wikipedia.org/wiki/Purchase_orderhttp://en.wikipedia.org/wiki/Bill_of_materialshttp://en.wikipedia.org/wiki/Invoicehttp://en.wikipedia.org/wiki/Engineering -
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Somesecurity features are included within an ERP system to protect against both
outsider crime, such asindustrial espionage,and insider crime, such as
embezzlement.A data-tampering scenario, for example, might involve a disgruntled
employee intentionally modifying prices to below-the-breakeven point in order to
attempt to interfere with the company's profit or other sabotage. ERP systems
typically provide functionality for implementinginternal controls to prevent actions of
this kind. ERP vendors are also moving toward better integration with other kinds of
information security tools.
ebuildis a Comprehensive, Integrated, Modularized and User-friendly Construction
ERP System for the Real Estate and Construction industry. It is a ready to use system,
which is useful in quick implementation and thus reducing the lead-time. The
implementation is modularized type and the each module can be linked at any time as
per customer's requirement. The system will run both at site as well as at head office
independently. The head office is linked with the site office through web server/data
transfer protocols and thus enables one to know the status of each site, which
increases the effectiveness in monitoring and executing of site work.
Helps in plan layout and structural design of a project
Budget control for each process in the project
Tender management and bid analysis
Project scheduling in stages, with costs and allocation of resources
Remote project monitoring with generation of various timely reports from
multiple work sites and head office
Total system control and data security
Reports generated within all modules are viewable on screen as well as
exportable to MS Word or Acrobat PDF Files
Critical factors for successful ERP implementation
http://en.wikipedia.org/wiki/Securityhttp://en.wikipedia.org/wiki/Industrial_espionagehttp://en.wikipedia.org/wiki/Embezzlementhttp://en.wikipedia.org/wiki/Internal_controlhttp://en.wikipedia.org/wiki/Internal_controlhttp://en.wikipedia.org/wiki/Embezzlementhttp://en.wikipedia.org/wiki/Industrial_espionagehttp://en.wikipedia.org/wiki/Security -
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3)Create a software candidate list.
4)Narrow the field to four to six serious candidates.
5)Create the request for proposal (RFP).
6)Review the proposals.
Benefits of ERP implementation:
Deloitte Consulting (1998), and discussed in OLeary (2000), that investigated the
rationales and benefits for why firms choose to implement ERP. That study broke
benefits into two broad categories: Tangible Benefits (Table 1) and Intangible
Benefits (Table 2). Deloitte Consultants (1998) study was based on interviews
with 62 client firms of theFortune500. As part of a large- scale project, client
firms were asked which tangible and intangible benefits had been realized. The
results in Tables 1 and 2 present the percentage of the firms that indicated which
benefits would be realized, allowing for multiple responses for each firm.
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CHAPTER-III
RESEARCHMETHODOLOGY
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RESEARCH METHODOLOGY
Research methodology is a way to systematically solve the research problems it may
be understood as a science of studying how research is done scientifically. In it, the
various steps that are generally adopted by a research in studying this research
problem along with the logic behind them are studied.
Marketing research is the systematic design, collection, analysis and reporting of data
and finding to a specific marketing situation facing the company.
Effective marketing study involves five steps:
Define the problem and study objectives
Develop the study objectives
Collect appropriate information
Analyze the information
Present the findings
Research definition:
Research is a systematic and scientific search of pertinent information on a
specific topic
The manipulation of things, concepts or symbols for purpose of generalizing
to extend, correct or verify knowledge, whether that knowledge aids in
construction of theory or in the practice of an art by D.Sleinger and
M.Stephnson.
Definition of Research Methodology: Research methodology is a tool to
systematically solve the research problem. It may be understood as a science of
studying how research is done scientifically.
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Types of Research:
The research involved both qualitative dimension of work and knowledge. The
quantities approach involved generation of large chunk of data, which are analyzed on
various parameters, while the qualitative approach was to analyze the data, take the
information out and discard the unnecessary details.
The target was to contact the respondents and analyze their requirements. The survey
is concerned with the subjective assessment of attitude, opinion of the people about
the service provider.
Descriptive research, also known asstatisticalresearch, describes data and
characteristics about thepopulationor phenomenon being studied. Descriptive
research answers the questions who, what, where, whenand how...
Although the data description is factual, accurate and systematic, the research cannot
describe what caused a situation. Thus, Descriptive research cannot be used to create
acausal relationship,where one variable affects another. In other words, descriptive
research can be said to have a low requirement forinternal validity.
The description is used forfrequencies,averagesand other statistical calculations.
Often the best approach, prior to writing descriptive research, is to conduct a survey
investigation.Qualitative researchoften has the aim of descriptionand researchers
may follow-up with examinations of why the observations exist and what the
implications of the findings are.
In short descriptive research deals with everything that can be counted and studied.
But there are always restrictions to that. Your research must have an impact to the
lives of the people around you. For example, finding the most frequent disease that
affects the children of a town. The reader of the research will know what to do to
prevent that disease thus, more people will live a healthy life.
In this research, Descriptive and Exploratory Researchmethods have been used.
http://en.wikipedia.org/wiki/Statisticshttp://en.wikipedia.org/wiki/Statisticshttp://en.wikipedia.org/wiki/Statisticshttp://en.wikipedia.org/wiki/Statistical_populationhttp://en.wikipedia.org/wiki/Statistical_populationhttp://en.wikipedia.org/wiki/Statistical_populationhttp://en.wikipedia.org/wiki/Causalityhttp://en.wikipedia.org/wiki/Causalityhttp://en.wikipedia.org/wiki/Causalityhttp://en.wikipedia.org/wiki/Internal_validityhttp://en.wikipedia.org/wiki/Internal_validityhttp://en.wikipedia.org/wiki/Internal_validityhttp://en.wikipedia.org/wiki/Frequency_(disambiguation)http://en.wikipedia.org/wiki/Frequency_(disambiguation)http://en.wikipedia.org/wiki/Frequency_(disambiguation)http://en.wikipedia.org/wiki/Averagehttp://en.wikipedia.org/wiki/Averagehttp://en.wikipedia.org/wiki/Averagehttp://en.wikipedia.org/wiki/Qualitative_researchhttp://en.wikipedia.org/wiki/Qualitative_researchhttp://en.wikipedia.org/wiki/Qualitative_researchhttp://en.wikipedia.org/wiki/Qualitative_researchhttp://en.wikipedia.org/wiki/Averagehttp://en.wikipedia.org/wiki/Frequency_(disambiguation)http://en.wikipedia.org/wiki/Internal_validityhttp://en.wikipedia.org/wiki/Causalityhttp://en.wikipedia.org/wiki/Statistical_populationhttp://en.wikipedia.org/wiki/Statistics -
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6. Interpret the report
Sampling Plan
All the items under consideration in any field of enquiry constitute a universe or
population. A complete enumeration of all the items in the population is known as
census enquiry. But it was not possible at all to cover each and every potential
customer on a pan India basis. The number of all potential customers inclusive of all
big and small manufacturer or retailers was really high so it was pragmatically
impossible to generate the complete data. Since the process of collecting data from the
elements of large population may be expensive, time consuming and difficult. It will
be cheaper and quicker to collect information from a sample plan of the population. A
sample is a fraction of a subset of population through a valid statistical procedure so it
can be regarded as representative of the entire population. The valid statistical
procedure of drawing sample from the population is called sampling.
.SAMPLING DESIGN
A sampling design is a definite plan for obtaining a sample from a given population. It
refers to the technique or procedure the researcher would adopt in selecting for the
samples. Sample design is determined before the data is collected.
The Universe:
The universe consists of the all themanufacturing and retail sectorin Pune: hence the
universe can be geographical area of Pune.
Sampling unit:
Sampling unit is the customer who is already using ERP system andalso who would
like to install ERP system in his company.
Sampling Size:
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The sample size consisted of 59 respondents. It included the manufacturing firm,
hospitals and retailers in Pune city only.
Sampling instrument:
Questionnaire was used as an instrument for primary data collection.
Sampling Method:
Before using the sample size calculator, there are two terms that one needs to know. These
are: confidenceintervaland confidence level
Determine Sample Size
Confidence Level: 95% 99%
Confidence Interval: 10
Population: 150
Sample size needed: 59
The confidence interval(also called margin of error) is the plus-or-minus figure usually
reported in newspaper or television opinion poll results. For example, if you use a confidence
interval of 4 and 47% percent of your sample picks an answer you can be "sure" that if you
had asked the question ofthe entire relevant population between 43% (47-4) and 51% (47+4)
would have picked that answer.
The confidence leveltells how sure one can be. It is expressed as a percentage and
represents how often the true percentage of the population who would pick an answer lies
within the confidence interval. The 95% confidence level means one can be 95% certain; the
99% confidence level means one can be 99% certain. Most researchers use the 95%
confidence level.
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When one put the confidence level and the confidence interval together, one can say that one
is 95% sure that the true percentage of the population is between 43% and 51%. The wider
the confidence interval you are willing to accept, the more certain one can be that the whole
population answers would be within that range.
Reference:http://www.surveysystem.com/sscalc.htm
Sampling technique:
Simple random sampling
In a simple random sampling ('SRS') of a given size, all such subsets of the frame are
given an equal probability. Each element of the frame thus has an equal probability of
selection: the frame is not subdivided or partitioned. Furthermore, any givenpairof
elements has the same chance of selection as any other such pair (and similarly for
triples, and so on). This minimises bias and simplifies analysis of results. In
particular, the variance between individual results within the sample is a good
indicator of variance in the overall population, which makes it relatively easy to
estimate the accuracy of results.
SOURCES AND METHODS OF DATA COLLECTION
Sources of data collection
The research for the study had been collected from field research. Thus the data
mostly consists of primary data. Data obtained from the first hand researcher is called
primary data. In this method trainee personally collect the data through questionnaire
and interview. The primary data was collected through the various respondents I
interviewed.
The secondary data is readily available from internet and complies data from
Statistical statements reports etc, the data can be obtained through published or non
published sources
To achieve the objective the researcher was required to identify the sources of data
from where the data are to be collected. As researchers objective was to find the
http://www.surveysystem.com/sscalc.htmhttp://www.surveysystem.com/sscalc.htmhttp://www.surveysystem.com/sscalc.htmhttp://www.surveysystem.com/sscalc.htm -
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potential customer for ERP solutions REVENIR DEVELOPMENT SYSTEM LTD
PUNE, the research demanded primary data mostly, however to start with researcher
needed the customer database out of which we can select the potential customers so
secondary data were also utilised. Before dealing with the research methodology the
researcher emphasises to discuss primary and secondary data.
Primary Data
These are data obtained from first hand research. In this researcher personally collects
the data through personal interviews, discussions, interaction or by questionnaire (a
Performa containing a set of questions method).
Primary data has been collected directly from the field. Primary data was gathered by
the means of interviewing the respondents with the use of questionnaire that the
researcher prepared. Survey is the research approach using this research project.
Surveys are the best source of descriptive research. The research instrument chosen
was a questionnaire for the collecting the primary data. Questionnaire was the most
popular and useful method for surveying. It helps in collecting the information from
the framed question, to get maximum necessary data required for the research.
Questionnaire contained 11 no of questions, which included open and close ended
questions. The questions are subjective and objective in nature. Thus, the questions
helped in various ways.
Secondary Data
Secondary data was mainly collected from company records and website. The data
was then categorized into various groups and then researcher deduced the pattern of
relationship that existed among the data groups.
Websites:
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Official website of Maharashtra state directory
Websites of yellow pages.
Google.
Official site of http://www.revenirglobal.com
LIMITATIONS OF THE STUDY
The data gathered is valid for few months.
All data is based on responses of respondents.
In some of the organization responsible person to answer questions were not
available.
There was a financial problem.
Duration of research was limited to 2 months only.
The research was done in the summer period, so temperature was hot while
going outside to collect the data.
http://www.revenirglobal.com/http://www.revenirglobal.com/http://www.revenirglobal.com/ -
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CHAPTER-IV
DATA ANALYSISAND
INTERPRETATION
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DATA ANALYSIS AND INTERPRETATION
Data analysis is a process of gathering, modelling and transforming data with the goal
of highlighting useful information, suggesting conclusions and supporting decision
making. Data analysis has multiple facets and approaches encompassing diverse
techniques under a variety of names in different businesses science and social science
domain.
Marketing study and research focuses on understanding the behaviours, preferences,
whims of consumers in the market place. Businesses cannot be successful if they
cannot meet the demands of customers. To meet the needs, finding out what
customers want from your products will be the most crucial marketing study and
research activities.
Analyzing survey data is an important and exciting step in the survey process. It is the
time that you may reveal important facts about your customers, uncover trends that
you might not otherwise have known existed, or provide irrefutable facts to support
your plans. By doing in-depth data comparisons, you can begin to identify
relationships between various data that will help you understand more about your
respondents, and guide you towards better decisions.
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1.Are you using ERP software?
Table No :
50
9
Users Of ERP
Yes
No
SR NO PARTICULAR COUNT
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Interpretation:
50 organizations were using ERP Software. While 9
organizations were not using ERP Software.
2.Which ERP are you using?
0
2
4
6
8
10
12
14
16
18
20
SAP NEWTON TALLY ERP TALLY
MICROSOFT
ANY OTHER
12
4
20
13
1
ERP USERS
ERP USERS
1 YES 50
2 NO 9
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Table No
Interpretation:
The maximum Organizations were using Tally ERP i.e. 20. While 13 were
users of Tally Microsoft and 12 were users of SAP. 4 were using Newton and
1 organization was using other ERP.
3.Which factor do you consider most important while
purchasing an ERP software? (more than one option is
possible).
35
50
10
45
0
10
20
30
40
50
60
0 1 2 3 4 5
Factors Affecting Buying Decision
Support & Services
User Friendly
Price
Speed
SR NO PARTICULAR COUNT
1 SAP 12
2 Newton 4
3 Tally ERP 20
4 Tally Microsoft 13
5 Other 1
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Table No
Interpretation:
70% of the respondents were of the opinion that Support & Services factor is
important while purchasing ERP Software. 100% of the respondents said that
User Friendly Factor is important while purchasing ERP Software. 20%
organizations consider Price factor while 90% consider Speed factor while
purchasing ERP Software.
4. Rate the factors starting from Most Affective to Not at all
Affective, which affect your decision of selecting an ERP software
for your organization.
The CRM Factor Consideration
SR NO PARTICULAR COUNT
1 Support & Services 35
2 User Friendly 50
3 Price 10
4 Speed 45
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CRM Factor Consideration
Ratings No. of Respondents
Most Affective 9
Affective 14
Some What Affective 7
Least Affective 10
Not at all Affective 10
Interpretation:
The CRM factor is considered as Most Affective by 9 respondents while purchasing
ERP Software and 14 considered as Affective. 7 customers considered it is as
Somewhat Affective. While purchasing ERP System 10 customers suggested that
CRM is Least Affective and 10 have suggested as Not at all Affective.
The Cost of Implementation Factor Consideration
0
2
4
6
8
10
12
14
16
Most Affective Affective Some What
Affective
Least Affective Not at all
Affective
The CRM Factor Consideration
The CRM Factor Consideration
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Cost of Implementation Factor Consideration
Ratings No. of Respondents
Most Affective 18
Affective 7
Some What Affective 11
Least Affective 9
Not at all Affective 5
Interpretation:
The Cost of Implementation factor is considered as Most Affective by 18 customers
while purchasing ERP Software and 7 consider as Affective. While purchasing ERP
System 11 customers suggested that it is somewhat Affective while 9 suggested as
Least Affective and 5 have suggested as Not at all Affective.
The Customization Factor Consideration
0
2
4
6
8
10
12
14
16
18
20
Most
Affective
Affective Some What
Affective
Least
Affective
Not at all
Affective
The Cost of Implementation Factor Consideration
The Cost of Implementation
Factor Consideration
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Customization Factor Consideration
Ratings No. of Respondents
Most Affective 9
Affective 6
Some What Affective 13
Least Affective 8
Not at all Affective 14
Interpretation:
The Cost of Implementation factor is considered as Most Affective by 9 customers
while purchasing ERP Software and 6 consider as Affective. While purchasing ERP
System 13 customers suggested that it is somewhat Affective while 8 suggested as
Least Affective and 14 have suggested as Not at all Affective.
The E-Commerce Factor Consideration
0
2
4
6
8
10
12
14
16
Most
Affective
Affective Some What
Affective
Least
Affective
Not at all
Affective
The Customization Factor Consideration
The Customization Factor
Consideration
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E-Commerce Factor Consideration
Ratings No. of Respondents
Most Affective 7
Affective 12
Some What Affective 11
Least Affective 9
Not at all Affective 11
Interpretation:
The Cost of Implementation factor is considered as Most Affective by 7 customers
while purchasing ERP Software and 12 consider as Affective. While purchasing ERP
System 11 customers suggested that it is somewhat Affective while 9 suggested as
Least Affective and 11 have suggested as Not at all Affective.
The Maintenance Factor Consideration
0
2
4
6
8
10
12
14
Most
Affective
Affective Some What
Affective
Least
Affective
Not at all
Affective
The E-Commerce Factor Consideration
The E-Commerce Factor
Consideration
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Maintenance Factor Consideration
Ratings No. of Respondents
Most Affective 6
Affective 12
Some What Affective 10
Least Affective 12
Not at all Affective 10
Interpretation:
The Cost of Implementation factor is considered as Most Affective by 6 customers
while purchasing ERP Software and 12 consider as Affective. While purchasing ERP
System 10 customers suggested that it is somewhat Affective while 12 suggested as
Least Affective and 10 have suggested as Not at all Affective.
5. What is the satisfaction level of current ERP implemented in your
firm?
0
2
4
6
8
10
12
14
Most
Affective
Affective Some What
Affective
Least
Affective
Not at all
Affective
The Maintenance Factor Consideration
The Maintenance Factor
Consideration
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6. Are you looking forward to install new ERP system?
Table
No
Interpretation:
46 companies were willing to install new ERP. 13 companies were not willing to
install ERP System, because of their existing system and their negative opinion about
installing ERP System.
0
5
1015
20
25
30
35
40
45
50
Yes
No
46
13
Looking For New ERP
Yes
No
SR NO PARTICULAR COUNT
1 YES 46
2 NO 13
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7. If an ERP software has an additional feature of Enterprise Portal or
Web Content Management solution, would you purchase the
software?
Table No
Interpretation:
40 organizations were ready to buy the ERP Software if it has additional
features of Enterprise Portal or Web Content Management. While 19 were not
ready for this.
0
5
10
15
20
25
30
35
40
Yes No
40
19
Series 1
Yes
No
SR NO PARTICULAR COUNT
1 YES 40
2 NO 19
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8. If an ERP software has an additional feature of Design and
Development of Portals, Internet sites, would you purchase the
software?
Table No
Interpretation:32 organizations were ready to buy the ERP Software if it has additional features
32
27
Sales
Yes
No
SR NO PARTICULAR COUNT
1 YES 32
2 NO 27
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Design and Development of Portals. While 27 were not ready for this.
9. Are you aware of ERP Software offered by RDS?
Table No
Interpretation:
54% organizations were not aware about the Softwares which are offered by
Revenir Development Systems Pvt Ltd. While 46% were not aware about the
0
5
10
15
20
25
30
35
Yes NO
25
34
Awareness about RDS Softwares
Yes
NO
SR NO PARTICULAR COUNT
1 YES 25
2 NO 34
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same.
CHAPTER-V
FINDINGS
AND
SUGGESTIONS
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FINDINGS
While conducting the survey it was found that maximum companies whether
residential or commercial are unaware of the concept of ERP, so everything
from the basic had to be educated to them.
Majority of the clients were using either Tally/MS or locally developed
software solution. And are also resistant about getting a new ERP installed.
Very few clients were using standard ERP.
Most of the companies are not satisfied with existing software. And some of
them wanted to buy new ERP System.
It was find that ERP is supposed to be very costly.
Support and Services, User Friendly are the most affective factors which are
taken into consideration by the organizations while purchasing a ERP
Software.
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SUGGESTIONS
Even though many companies have opted not to install ERPs for there is a
potential market for ERPs here in PUNE as it would be the next big thing that
would be required by the companies.
Not many companies are of this concept so there should be more emphasis to
commercialize the product. There should advertisements put on the related
websites.
The unique selling proposition for ERP is that the configuration can be
provided as per the requirements of the company. So the prospective
companies should be made aware of this.
The ERP software providers should provide the additional features with ERP
Software package, which will turned into more demand of the Software.
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CHAPTER-VI
CONCLUSION
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CONCLUSION
From the samples surveyed it seems that, those Companies which are not using
ERP Software in present, will probably use these softwares in future.Software development system is a favorable system for both Company as well as
Customers.
The organizations go through some requirements from the software which they are
going to buy.
From the survey conducted, it can be concluded that use of software reduces the
cost of company and time of customers. By having an effective ERP System, any
organization can high profits by providing timely services to the customers.
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BIBLIOGRAPHY
Books :
Kotler Philip, Kevin Lane Keller, Marketing Management 12e, Pearson Hall
G.C. Beri, Marketing Research, Tata McGraw hill.
Company credentials.
Websites:
http://www.revenirglobal.com
wwww.wikipedia.com
www.samplesurvey.com
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ANNEXURE
QUESTIONNAIRE
Name of the organization: ________________ Contact No. __________________
Address of the organization:
________________________________________________
Name of the Person: ________________ Email ID: ___________________
1. Are you using ERP software?
a. YES b. NO
2. Which ERP are you using?
a. SAP b. Newton
c. Tally ERP d. Tally/Microsoft
e. Any other (specify)___________
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3. Which factor do you consider most important while purchasing an ERP software ?
(more than one option is possible).
a. Support & Services
b. Price
c. User Friendly
d.. Speed
4. Rate the factors starting from Most Affective to Not at all Affective, which affect
your decision of selecting an ERP software for your organization.
CRM
COST OF IMPLEMENTATION
CUSTAMIZATON
E-COMMERCE
MAINTAINENCE SUPPORT
5. What is the satisfaction level of current ERP implemented in your firm?
a. Not satisfied b. Satisfied c. Highly satisfied
6. . Are you looking forward to install new ERP system?
a. YES b. NO
7. if an ERP software has an additional feature of Enterprise Portal or Web Content
Management solution, would you purchase the software?
a. YES b. NO
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8. if an ERP software has an additional feature of Design and Development of Portals,
Internet sites, would you purchase the software ?
a. YES b. NO
9. Are you aware of ERP Software offered by RDS?
a. YES b. NO
10. After getting information about ERP Software from RDS, do you recommend any
changes or additions to the product?