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A STUDY ON CUSTOMER SATISFACTION ON AAVIN MILK
[IN KRISHNAGIRI TOWN]
A project Report submitted to the ANNA University, CHENNAI inpartial
Fulfllment o the Re!uirements or the A"ard o de#ree
$A%&ER 'F (U%INE%% A)$INI%&RA&I'N
%ubmitted by
R* RA+E%H U$AR
-RE.*N'* /001002
Under the .uidance o
)r* 3* 3onramu, 44(*, $* com*, $*(*A*, $* 3hil*, 3h*)*,
3rincipal
)epartment o $ana#ement %tudies
Ari#nar Anna Colle#e 5Arts 6 %cience7
rishna#iri8/9: ;
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CERTIFICATE
&his is to certiy that the project entitled, A STUDY ON
CUSTOMER SATISFACTION ON AAVIN MILK IN
KRISHNAGIRI TOWN is bonafde record o
"or@ done and submitted by
Mr.R.RAMKUMAR,REG.NO.08AHA2348 in partial ulfllment or
the a"ard o the de#ree (achelor o (usiness Administration o
3eriyar University, %alem800* &hrou#h, ARIGNAR ANNA
COLLEGE ARTS ! SCIENCE", KRISHNAGIRI
durin# the year ?
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ACKNOWLEDGEMENT
I eel #reat pleasure to than@ our ounder
Dr. M. THAM#IDURAI. MA. M. $%&', $%.D. ADHIYAMAAN
#roup o educational institution rishan#iri, "ho provides acilities
to me durin# the course o this study*
I am than@ul to
Dr.$.$()r*+,LL#.,M.-(+.,M#A.,M.$%&'.,$%.D., 3rincipal o
Ari#nar Anna Colle#e 5Arts 6 %cience7 or providin# the necessary
acilities to carry out this project "or@ successully*
It is my pleasure to etend my #ratitude and sincere than@s
to my #uide Dr. $()r*+, $r&)-&*' ! HOD /( /% #1&)11
A+&)&1/r*/&() &) Ar&)*r A))* C('' Ar/1 ! S-&)-",
Kr&1%)*&r& or his constant help, .uidance, Inspiration and
encoura#ement etended to me and also helped me "ith number
o reerences* His inspirin# ideas and creative talents are visible
on almost every pa#e o my %tudy*
I also "ish to epress my sincere than@s to the department
aculty members or their #uidance and encoura#ement*
4ast but not the least I "ish to than@ my beloved parentBs
riends "ho have helped me to do the project "or@ successully*
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DECLARATION
I hereby declare that this project "or@ entitled* A STUDY
ON CUSTOMER SATISFACTION ON AAVIN MILK IN
KRISHNAGIRI TOWN submitted to 3ERI>AR UNIER%I&>,
%A4E$800* in partial re!uirement or the a"ard o the de#ree
(achelor o (usiness Administration is a record o ori#inal "or@
done by me durin# the period o study ?
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LIST OF CONTENTS
C%*/r. N(. TITLE $AGE
I.
INTRODUCTION AND DESIGN OF THE
STUDY
. Introduction
.2 Revie" o 4iterature
.3 %tatement o &he 3roblem
.4 'bjectives o &he %tudy
.5 3eriod o %tudy
.6 Research $ethodolo#y
.7 %amplin#
.8 Frame Dor@ o Analysis
. 4imitation o &he %tudy
.0 %cheme o Chapterisation
II. $ROFILE OF THE STUDY
2. Introduction
2.2 Company 3rofle
2.3 3roduct 3rofle
2.4 Indian )airy Industry Introduction
2.5 Fresh $il@
2.6 Consumer Habits And 3ractices
2.7 $ar@et %ie And .ro"th
2.8 Constituents ' $il@
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2. Health %aety And Delare $easures
2.0 uality And Control
2. $il@ 3roduct
III.ANALYSIS OF CUSTOMER SATISFACTIONIN AAVIN MILK
IV.ANALYSIS OF CUSTOMER SATISFACTIONLEVEL AND $ERSONAL DETAILS
V Findin#s
%u##estions
Conclusion
Appendi
(iblio#raphy
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LIST OF TA#LES
T*9'N(.
T&/'$*N(.
LIST OF TA#LES
A#e Dise Classifcation ' Respondents
2 .ender Dise Classifcation ' Respondents
3 $arital %tatus Dise Classifcation ' Respondents
4Educational ualifcation Dise Classifcation 'Respondents
5 'ccupation Dise Classifcation ' Respondents
6 $onthly Income Dise Classifcation ' Respondents
73lace ' Residence Dise Classifcation 'Respondents
8 Family %ie Dise Classifcation ' Respondents
Aavin $il@ Users ' &he Respondents
0 Reason For Usin# Aavin $il@ ' &he Respondents
Respondents %ource &o no" About Aavin $il@
2 &he Usa#e 3eriod ' Aavin $il@ Used (y &heRespondents
3$onthly Ependiture ' Aavin $il@ (y &heRespondent
4 Competitive 3ositions ' &he Aavin $il@ 3roducts
5 Recommended Aavin &o 'thers ' Respondents
6 Aavin Compare 'ther 3roducts
7 &he Respondents Advertisin# &o Aavin 3roducts
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LIST OF FIGURES
T*9'N(.
T&/'$*N(.
LIST OF FIGURES
4. A#e
4.2 .ender
4.3 $arital %tatus
4.4 Educational ualifcation
4.5 'ccupation
4.6 $onthly Income
4.7 3lace ' Residence
4.8 Family %ie
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CHA$TER : I
INTRODUCTIONAND
DESIGN OF THE STUDY
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CHA$TER : I
. Introduction
.2 Revie" ' 4iterature
.3 %tatement ' &he 3roblem
.4 'bjectives ' &he %tudy
.5 3eriod ' %tudy
.6 Research $ethodolo#y
.7 %amplin#
.8 Frame Dor@ ' Analysis
. 4imitation ' &he %tudy
.0 %cheme ' Chapterisation
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CHA$TER : II
$ROFILE OF THE STUDY
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CHA$TER : II
2. Introduction
2.2 Company 3rofle
2.3 3roduct 3rofle
2.4 Indian )airy Industry Introduction
2.5 Fresh $il@
2.6 Consumer Habits And 3ractices
2.7 $ar@et %ie And .ro"th
2.8 Constituents ' $il@
2. Health %aety And Delare $easures
2.0 uality And Control
2. $il@ 3roduct
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CHA$TER III
ANALYSIS OFCUSTOMER SATISFACTION
IN AAVIN MILK
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CHA$TER : III
A#e Dise Classifcation ' Respondents
2 .ender Dise Classifcation ' Respondents
3 $arital %tatus Dise Classifcation ' Respondents
4Educational ualifcation Dise Classifcation 'Respondents
5 'ccupation Dise Classifcation ' Respondents
6 $onthly Income Dise Classifcation ' Respondents
7 3lace ' Residence Dise Classifcation ' Respondents
8 Family %ie Dise Classifcation ' Respondents
Aavin $il@ Users ' &he Respondents
0 Reason For Usin# Aavin $il@ ' &he Respondents
Respondents %ource &o no" About Aavin $il@
2 &he Usa#e 3eriod ' Aavin $il@ Used (y &he Respondents
3 $onthly Ependiture ' Aavin $il@ (y &he Respondent
4 Competitive 3ositions ' &he Aavin $il@ 3roducts
5 Recommended Aavin &o 'thers ' Respondents
6 Aavin Compare 'ther 3roducts
7 &he Respondents Advertisin# &o Aavin 3roducts
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CHA$TER IV
ANALYSIS OF CUSTOMERSATISFACTION LEVEL AND
$ERSONAL DETAILS
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CHA$TER : IV
4. A#e
4.2 .ender
4.3 $arital %tatus
4.4 Educational ualifcation
4.5 'ccupation
4.6 $onthly Income
4.7 3lace ' Residence
4.8 Family %ie
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CHA$TER V
FINDING SUGGESTIONS!
CONCLUSION
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CHA$TER : V
Findin#s
%u##estions
Conclusion
Appendi
(iblio#raphy
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A$$ENDI;
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#I#LIOGRA$HY