A step by step guide to developing your small organisation’s digital communications and social media campaign on a shoestring budget
Modern day Tupperware party?
Create your viral loop
By telling your stories - everywhere
Grow your ‘Tupperware champions’
Smash your broadcast channel
‘cos it’s about relationships
Influence the influencers
Everybody’s talking at me
So talk back
Nurturing a Facebook community
opening a space for peer to peer advice & debate
Marry offline comms with online networks
Reference pop culture…
…to create an appetite for your own work…
Spread conversations across networks -
Your campaign toolkit
Free portable podcasting
campaigning from the field
Detail
Share & embed
Relevant
pic
Locate
Title & tags
: host campaign materials, posters, user-work, press coverage: anything
Sharing stories directly on Flickr
Fin’s mum:
“If sharing Fin's story helps raise money and awareness then it is our way of saying thank you…
“And it makes Fin feel special and like a celebrity! He loved seeing his photo on flickr!”
• Annotate objects within pictures
• Add url links
• Tag people & add playful tags
: be innovative
Building narrative into tweets
Polling opinion of our followers…
“to be truthful its very imaginative! good thinking by the whizz-kidz team *APPLAUSE*” twitter.com/jamandcheese “Nice one. Will certainly get the attention of your target audience!” twitter.com/rachelbeer “Great poster Could you do one for the ladies?” Childsi, Child's i Foundation
234 views on Flickr - within 3 days - spread via Twitter
: give voice to users & supporters
Jess, London Marathon Co-ordinator, set up “Jess Whizz-Kidz” Facebook profile to connect all of our London Marathon runners
Samepoint & Twitter search
Top tip – contacts in these free places
• Journalisted.com
• mediauk.com
• Rapportive (for Gmail)
You don’t own your brand
Myriad of groups, pages, & fundraisers out there
Pixel Project: devolving effort for global & local impact
In Summary
• Be real – be trustworthy and conversational
• Recognise the smallest community fundraiser up to the biggest corporate partner; everyone matters and goodwill spreads.
• Staff and users are storytellers too – how can
you use conversation to ‘market’ – and fundraise?
Photo credits 1
Tupperware boxhttp://www.bobpiper.co.uk/2009/07/defying_the_edgbaston_drinks_b/
Tupperware partyhttp://blogs.wsj.com/buzzwatch/2008/04/04/news-roundup-yes-relevance-matters-tupperware-parties-for-cars/
Broadcast is deadhttp://www.flickr.com/photos/lordbigfire/1351793772/
Relationships http://www.danielbattams.com/
Photo credits 2Toolkithttp://www.flickr.com/photos/50126996@N05/4603636683/
IPhone michttp://www.flickr.com/photos/ourmaninside/3365531076/
Oxfam tattoo http://www.flickr.com/photos/oxfamdeutschland/4926613482/
Plural Tupperware boxeshttp://exhibitions.cooperhewitt.org/Design-USA/designer/38
Best Stories belong to youLastminute.com Metro newspaper advert
Thanks for listening. Let’s talk
robdysonpr.comtwitter.com/robmdyson
@whizzkidz
