Download - A plan for your business Do it for yourself… not just for investors What is a Business Plan?
Key decision making points for investors
Will this team deliver?
Is the need /opportunity real?
Is the market size large and can this venture scale?
Is there a Sustainable Competitive Advantage?
Are the assumptions practical and verifiable?
Company / Project Name
BUSINESS PLAN - <<Date>>
Contact Person:
E-mail id: / Mobile:
LOGOSlogan: e.g. “The ultimate online music release platform’
The project in brief
The project description in one sentence
The promoters
The market opportunity
The plan
Financing looked for: amount, form, guarantees if any
What is the benefit for the lenders / investor to venture?
Overview of your business
Should answer the questions “Who will pay how much, to whom and for what”
•What is your service/product/concept? i.e. what do you do? i.e. Concept
•Whom is this service targeted at? i.e. your customers/consumers? i.e Who will pay
•What is the business model? I.e. how much will they pay and to whom
•What is the pain point you are addressing or what is the opportunity you are targeting? i.e. the need/value proposition
Team
• Brief description of each team member with key points on what he/she brings to the team [e.g. someone could lead technology, someone could lead marketing, etc.]
Product / Service Differentiator
• Highlight the uniqueness of your offering i.e. why would your users be excited about your offering?
What is the size of the opportunity
• Potential
• What markets are you addressing e.g. India, global, etc. – be specific for the 18 – 24 months horizon
Business model e.g. how do you plan to make money?
How are you going to make money e.g. Our business model is to charge customers Rs____ per month for the service. Payment will be collected in advance for a quarter.
What price point and how does that translate into revenue
Implementation plan
How do you intend to implement this concept?
•Operations: procurement/supply chain/logistics/fulfillment, etc.
•Marketing: how will you get customers
•Org chart
•Mention your key assumptions, and highlight if different than
generally accepted numbers
Your goals
• In the next 3 – 6 months
• In the next 12 – 18 months or 24 months
• In the next 5 years
• Indicate when you become profitable
Current achievements / status:
Competitive landscape
• Who will you compete with? [current or in future]
• Why would someone choose you over them?
• Why do you have a chance to be a dominant player?
Funding objective
• How much do you need
• What do you need the money for i.e. what will you achieve with this money, when do you see profitability
Also mention any fund raising history, if any
Other gaps to be filled
What areas do you need assistance on:
-International partner-Distribution network-Advisory board-Technological input-Staff
What actions did you undertake to fill these gaps?
What can a financial partner contribute beside money?
Contingency plan
List the risks you have identify and present envisioned mitigation measures (Plan B)
What if:-Political / economic environment downgrades-Start-up period lasts longer than expected-Talent recruitment proves more expensive than planned-Technology becomes obsolete-Etc.
This is a very important slide for financial partners
Conclusion: Financial highlights
Amount requested and form of financing envisioned
Sales and gross profit objectives after 3 years
Break-even point
Loan
•Free cash flow coverage ratios
•Repayment period
•Guarantees offered
Equity
•Valuation of the company before cash injection
•Dividend policy and valuation in 3 years
•Exit routes for a minority investor / Internal Rate of Return