Download - "A Large Company Content Marketing Journey"
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A Large Company Content Marketing Journey
Todd Wheatland Kelly Services
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CONTENTAUDIT
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PRODUCTION&PACKAGING
IDEA
LEADMANAGEMENT
TARGET
DISTRIBUTION&PROMOTION
EXTERNALVOICES
INPUTS
CLOSED‐LOOPANALYSIS
TheContentMarke@ngProcess
INTERNALENGAGEMENT
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C–SUITE
HR PROCUREMENT
PERMWORLD
CONTINGENTWORLD
STRATEGYWORLD
AUDIENCES&PERSONAEXPLORATION
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C–SUITE
HR PROCUREMENT
TalentSourcing
TalentManagement Workforce
SupplyChain
Strategy
Leadership
TotalWorkforce
Management
TOPICHIERARCHIES
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FREEContent&DistribuAon
MEMBERContent
LEADNURTURING&ROI
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MonthlyUVs
+350%
‐ Noadver@sing‐ Social‐ OnlinePR‐ SEO
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01.FUNNELS
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02.EXPERTS
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03.RESOURCES
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01.OUTPOST
MANAGEMENT
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02.POLITICALRISKS
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03.SALESPROCESS
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04.WEBCASTS
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05.SLIDESHARE
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05.SLIDESHARE…
A) EXPERIMENT‐ADS
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05.SLIDESHARE…
B)EXPERIMENT‐SOCIAL
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05.SLIDESHARE…
C)EXPERIMENT‐LEADCAPTURE
‐ Why?‐ When?‐ Where?
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05.SLIDESHARE…
D)EXPERIMENT‐DOWNLOAD&LINKINGMODEL
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06.EVENTS
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06.METRICS&ROI
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01.SPOKESPEOPLE
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Goodlooksdon’treallymaGer.
Nonsense.That’sjustsomethinguglypeopletelltheirchildren.
02.MAKEITBEAUTIFUL
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03.CONTENTFAMILY/ATOMIZING
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01.THETALENTPROJECT
02.VOLUME&SPEED
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03.NICHECURATION
04.VIDEO
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05.B2C
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1. be an
EDITOR
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2. Kill the
Cheerleaders
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3. Hire a
German
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4. will.you.are
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5. Outsource with intent
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6. Communicate. ���A lot.
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7. Partner/ Co-opetition
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8. Research &
Recurrence!
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9. BACK IN THE REAL WORLD!
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10. Do cool Stuff
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twiGer.com/toddwheatland