Most of the presentations now a days are…
BORING
All we need is…
SIMPLICITY with
SMARTNESS
Beautiful FONTS
Strong VISUALS
Pleasing COLOR SCHEME
Organised TEXT
What Marketers Misunderstand AboutOnline Reviews
Understand Your INFLUENCE MIX…
Customer’s purchase decisions are affected by…
1.Prior preferences, beliefs and experiences(P)
2.Information from marketers(M)
3.Input from other people & information services(O)
the greater the shift in howconsumers gather and evaluate information about it
The closer your product is to the O-dependent end
Strategic implications of falling in O continuum
Competitive Position
Communication
Market Research
Product Segmentation
But Be careful about
Manipulation…
Frauds…
Fake reviews…
Companies should use social media, call centers, database softwares to develop strong relationships.
Created by:
Saumya GuptaNIT SuratInternship under Prof. Sameer MathurIIM Lucknow
www.IIMinternship.com