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A Career in
Screencasting
How to Earn a Living in this Creative
and Profitable Field
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Meet your Instructors
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Multiple
Sources of
Income
Affiliate
10%
Services
40%
Products-50%
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Become
Blog posts
Demos for webinars
Products
Services
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Our goal for this course is that by the end of these four
Lessons you’ll be able to add:
Screencasting Services
as an additional (or full time) source of
income
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What to Expect
Lesson 1: Setting up your Business
Lesson 2: Screencasting Tools
Lesson 3: Creating your Project Plan
Lesson 4: Marketing and Portfolio
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Lesson 1
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Have you offered
any paid services
online?
What are they?
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If you have
Screencasting skills
What will clients pay
for A Lot of Stuff!
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Right now, there are hundreds of potential
Clients out there that need your help
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• Create Tutorials and Software
Demos
• Create Marketing and Sales
Videos
• Record and Edit Webinars
• Repurpose audios, seminars,
blog posts and reports into
videos and also reverse
• Put video clips on YouTube
Here is What you Can do for Clients
• Coaching and Consulting
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Earning
Potential
According to my research
the fees charged range
from an hourly of $75-
$200 or a per minute
charge of $75-$10,000
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Question
Q-Who has been in an
offline service business?
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Your
First
Client
Meeting
Will you be prepared?
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Meeting Schedule
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Writing a Proposal
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Writing the Proposal
Sample #1
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Writing the Proposal
Sample #2
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How to come up with a Price
Video Minutes Complexity
Redundancy Nice client
vs. Evil Client
Price
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Change Orders If the scope of your project changes (in either
size or complexity) from our original
agreement, you owe me more money.
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You Might be
Surprised to
Learn
(I’ve only met 1 out of every 20
clients I’ve had over the years)
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How you will work with your
clients
Tools
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Screencast.com Dropbox Google Drive
Sharing Video Iterations
That’s Cool!
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Good Ole Gmail
Sending Status Reports
Dear client, Last week I did this But couldn’t do this because Next week I’ll do this We are on target
She’s really good at communicating with me! I love her.
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Let’s go do
something!
Take
Action
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Q&A