A Bouquet of Social Media: Choosing the Right One for the Right Occasion
The Virginia Network for Women in Higher Education
Thursday, May 29, 2014George Mason University
Presenters• Robin Pachtman, MA, MLS, Media & Reference Librarian
Northern Virginia Community College, Annandale703-323-2328 [email protected]/in/robinpachtman
• Emily Miller, MA, Reading and Writing Center DirectorNorthern Virginia Community College, Annandale
703-323-3341 [email protected]/pub/emily-miller/86/6a0/825/
Speed BrainstormingCome up with as many types of social media as you can think of in 30 secs…
Top 15 sites- June 2014http://www.ebizmba.com/articles/social-
networking-websites
The Online You!
Create an identity through:• postings • pictures • media• settings
Commonalities• Communication
o Target group, individuals, privately and publicly, share news and status updateso Locate people you know and meet new oneso Repost on other platformso Recommends people to connect with
• Search • Photos, Bio• Millions of users • Feedback • Create presence/engage
Communicate
Google +Facebook
LinkedInTwitter
Professional Networking
LinkedIn Profile
Tell story and emphasize skills, accomplishments; no text block
Not replica of résumé
Options for LINKEDIN• Skill set/industry• Work experience/education• Summary/accomplishments (gallery of projects)
Linked In Best Uses
• Professional networking with colleagues• Keeping up with news• Discussion groups• Professional qualifications (personal info)• Private messaging• See who has searched for you• Web analytics• Résumé templates (http://resume.linkedinlabs.com/)
Source: http://www.forbes.com/sites/cherylsnappconner/2013/10/27/five-linkedin-strategies-you-havent-thought-of-before/ Cheryl ConnerContributor 10/27/2013 Wayne Breitbarth of Power+Formula.
Social Networking
http://www.dreamstime.com/royalty-free-stock-image-social-networking-background-image24263006
Facebook• Leader in social media/Most recognizable • Followers moderate annoyance: Ads and Recommended
postings • Requires robust maintenance to promote organizational
pages.
Facebook Best Uses
Google +Alternative platform for SEO prioritized branding and marketing.• Critics assert it is superior• Differences from Facebook
o No negative connotations o Does not have the user base of Facebooko Stylish interface and multiple personalization options
Distinctive Characteristics• Customizable centralized
stream
• Live and text chatting
• Google’s Circles establish categories for sharing control
• Multiple roles using one platform
• Filter unnecessary content—FB”s goal is to keep you linked in.
• The About section is fun and parallels Linked In-"bragging rights“-introduce yourself/nickname
• Google's +1 Mark & recommend web items.
Twitter• Only 140 characters
• Began as a microblogging app, influence and offers social messaging opportunities.
• Simple interface and capabilities make connecting, showing, and conversation quick.
• Easy to get in, tweet, and get out.
Twitter Best Uses• Attach pictures and links• Join conversations using hashtags• Job Posting
o TweetMyJOBSo VisualCV
• Quick Answers o (Engage Mahalo by tweeting it to @answers
• News Briefs/hot topics• Advertising• Connect with likeminded people and industry experts
o Twellow.com (yellow pages for social media/twitter)• Tweets can be connected to Facebook easily
Image Networking
Pinterest Best Uses• Showcase images
• Create themes
• #Hashtags participate, share, discover new content
• Follow and repost
• Mostly women – tend to be more visual
Showcase programs/events
Instagram • Bought by Facebook
o After 2 months = 1 million userso Rated 60 times higher than Facebooko Pictures of faces increase engagement
• Brandingo Bio website linko Hashtags#o Showcase goings ono Mobile o Apply photo filters /Embed
Photo Modification
http://theedublogger.com/2012/05/28/the-educators-guide-to-instagram-and-other-photo-apps/
Security v. Privacy
MaintenancePostings
FacebookTwitterLinkedIn
Real Life Experiences
Live in the moment!
Don’t forget real lifehttps://www.youtube.com/embed/Z7dLU6fk9QY
Presenters• Robin Pachtman, MA, MLS, Media & Reference Librarian
Northern Virginia Community College, Annandale703-323-2328 [email protected]/in/robinpachtman
• Emily Miller, MA, Reading and Writing Center DirectorNorthern Virginia Community College, Annandale
703-323-3341 [email protected]/pub/emily-miller/86/6a0/825/
