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A big web – managing all your websites through one efficient platform
EPiServer Day Mars 10 2009
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A big web – managing all your websites through one efficient platform
� Large and international
organisations all share the same
challenge for how to manage
their online presence with for
example multiple websites in
many countries. They also have
their own internal differences
that need to be taken into
consideration. Learn from cases
and see how two large
companies went to one ‘big
web’.
� Talare: Staffan Lindgren,
Hallvarsson & Halvarsson
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A big web – managing all your websites through one efficient platform
� Large and international organisations all share the same
challenge for how to manage their online presence with for example multiple websites in many countries. They also have
their own internal differences that need to be taken into consideration. See what affects big websites and how you can
bring some order to chaos.
� Talare: Gustaf Ekelund, Samuel
Terling
� Hallvarsson & Halvarsson
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H&H
� EPiServer Partner since 2003
� 45 persons working with online
� System developers
� Designers
� Project managers
� International company
� Large clients
� Webbrankingen
� Google & Microsoft partners
� Releasing social media
newsroom today
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One webplatform
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Numerous webplatforms
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One webplatform
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Poor technology
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Cost
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Social values
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Old brands
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People
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Maturity
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Numerous webplatforms
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People and technology
Educate Regulate Technology
People
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People and technology
RegulationTechnologyPeople
Education
Information
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People
1. Identify internal resources that measure up
2. Treat your organization as customers
3. Build solid processes
4. Train editors often
5. ”Brand” your web team
6. Measure everything – and use the information
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Technology
1. Select a technology with a proven record
2. Invest in a product with a reasonable price tag
3. Utilize pre made functionality
4. Integrate selectively with other systems
5. Trial and succeed
6. Measure everything – and use the information
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Securitas
Case
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Achievement
� Set a new voice for the company by promoting information
for core stakeholders:
� Exposing services according to customer segments
� Best practices cases per segment presented using video streaming
� HR and recruitment in clear focus on the start page
� Consolidated all previous websites into one platform serving
over 30 country websites
� Project completed in 7 months
� Visit http://www.securitas.com for more
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Platform components
A smart, big and good looking web!
Success factors
Technology Processes
People Brand
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Technology
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Executive Group Directives
Securitas Public Websites Project Group
Technical Content structure and functionality
Executive Groups
Country websites coordination
Corporatecontent
HRCase/Best practice
People - Project Organization
Country Website Editor and content
owners
Design
Internal Comm
Country Website Editor and content
owners
Country Website Editor and content
owners
Country Website Editor and content
owners
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Brand
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Process
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Process
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AnvändarupplevelsenAnvändarupplevelsen
User experience
User experienceUser experience
ContentContent
FindabilityFindability
DesignDesign
MessageMessage
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� Multiple sites �Multiple languages
�Distributed ownership �Multiple themes
A big web
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Securitas public websites
� About Securitas� Leader in security� Operations in 30 countries, more
than 200 000 employees
� Before� Inside out perspective
� Corporate website with IR focus� No market focus
� Different technical platforms in all countries
� Different graphic design on all country websites
� After� Obvious customer focus on all
websites� Common message on all websites,
still with local focus to best promote business
� Common graphic design
� Common technical platform and processes
� H&H’s role� Strategy and concept for new web
platform
� Design
� Training of editors (CMS + write for the web)
� Technical production� Publishing support
� Continuous support and maintenance
� Launch� May 2008
� www.securitas.com� EPiServer CMS 5
� ImageVault� Google Search Appliance
� SiteCatalyst� Cision IR modules
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