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7 Core Elements to Building a Powerful and Engaged Audience
for Your Bookwww.YourWriterPlatform.com
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Know how important a thriving and passionate fan base is to your writing career, but struggling to make it a reality?
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create an army of promoters
to help drive your success?
Wondering how to
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1. Identify and Seek Out Your Ideal Fan
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One of the biggest mistakes writers make when trying to build their readerships is failing to identify
exactly who it is that they are trying to reach.
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Action Steps:Create a profile of your ideal fan – their interests, needs and desires, where they can be found (online and off) and who they are influenced by. !
Also decide who you want to spend time with. Who do you want to learn from?
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Forget about being “discovered”. Instead, give people a reason to
support you and your work. !
What value can only you provide?
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Action Steps:Don’t try to dictate your audience’s needs – understand them. !
Notice your passions, ideas and interests. Do they resonate with your ideal reader? Dig deep. What makes you stand out? What exactly is your appeal and why is it relevant?
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The goals you define for yourself will help you determine whether or not you’ve reached what you
set out to do. !
Knowing your goals defines what success actual ly looks like.
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Action Steps:Ask yourself what it is you wish to attain with your book or your writing. Different motivations require different goals to achieve the desired outcome. !
What does success look like to you? Recognition, influence, speaking gigs, a full time writing career, bestseller status? Or something else?
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Image credit: Daniel Robert Dinu via Unsplash
4. Create Content That’s Worth Sharing
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Word-of-mouth marketing is the most powerful marketing
tool available. !
But the only way to access and activate this mechanism, is to
create content that begs to be shared.
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Action Steps:Create highly valuable content that addresses the needs and desires of the people you most want to reach. !
Consider using multiple mediums to reach your intended audience and focus on answering your reader’s question, “What’s in it for me?”
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Image credit: Hotblack via Morguefile
5. Promote, Network & Partner
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Spend as much time promoting your work as you take to create it
– perhaps more.
It takes a village… So don’t wait until “later” to start making genuine
connections and partnerships.
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Action Steps:Get out from behind your desk, off your blog or away from the safety of your usual haunts. !
Guest post, comment and interact on other blogs. Offer your insight in new groups and forums. Develop online and offline partnerships by contributing value f irst before expecting something in return.
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“Traffic” alone is not enough. !
By connecting, responding and engaging with people,
!
you give them a reason to come back again and again.
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Action Steps:Start by creating relevant content that spurs conversation. !
Ask questions, respond to comments, encourage feedback and facilitate discussions within your growing community. !
Be human and authentic.
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7. Make It Easy (And Hard) to Be a Part of Your TribeImage credit: Hotblack via Morguefile
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Contrary to popular belief, your work wil l not appeal to everyone.
!
Be clear about who your community is for, and who it is not.
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Make it super easy and enticing for your ideal fan to join (subscribe). Make them feel like they are part of something special. !
Get community members excited and involved – allow them to take ownership of what they’ve created and help you share it with the world.
Action Steps:
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To Summarize:1. Identify and seek out your ideal fan 2. Determine what you have to offer 3. Define your goals 4. Create content that’s worth sharing 5. Promote, network & partner 6. Engage with your burgeoning audience 7. Make it easy (and hard ) to be a part of your tribe
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Presented by Kimberley Grabas !
www.YourWriterPlatform.com !
To learn more about finding an audience for your book, click the link below:
!!
http://www.yourwriterplatform.com/how-to-target-an-audience/ !