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7 Content Marketing
Skills to help you thrive
HeeJin Seo
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Why should you care● Can’t start cooking without…
○ the ingredients (marketing tools)
○ learning how to cook (marketing skill sets)
● Today’s Marketing ≠ traditional marketing
○ Less soft skills and more hard skills
■ Data driven
■ More technical skills
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You should care because...“It used to be that a decent writer was all you needed to run a content marketing campaign. Write a few blog posts. Publish. Awesome. Times have changed.”
- Neil Patel, Crazy Egg | Kissmetrics
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Wait, what is content marketing?“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and, ultimately, to drive profitable customer action.”
- Content Marketing Institute
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As a content marketer...● Competitive advantage
● Opportunity to have intellectual conversations
● Know what skill sets to highlight
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As a marketing manager...● Know what skill sets to look for when hiring
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1.Polished writing skills● Attention grabbing header/ title
● Easy to read content
● Compelling conclusion
● Correct grammar, punctuation, and style
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2. Adaptability● Agile development
○ Make and adjust to quick changes
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3. Analytics● Data Driven
○ Ask the right questions to gather the right information:
■ Where are your audiences located?
■ What is the most popular content topic?
■ Which blog is bringing in the most revenue?
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4. Research● Competitive analysis
○ Keyword research
○ Price
○ Features
○ Marketing channels
○ Sales channels
● Customer preferences and their changing needs
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5. Search Engine Optimization● Crawlable pages
● Using correct tags
● Black hat/ White hat
● Basic CS knowledge
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6. Graphic Design● Quick changes and fixes
● Your vision→ real images
● No third party contractor or part time employee required
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7. Video Production and Editing● Less time being used out
sourcing and managing
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Conclusion● It’s all about what you make out of it.
● Don’t assume.
Research and analyze.
Be data driven.
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Strive to become a unicorn!
Image from www.playbuzz.com