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6 Elements to Integrate for High-Impact Web Design
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Traffic and website design, is there really any relationship between these two important online
marketing activities?
If you said No, then you got it wrong!
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How Design Helps
Website design can determines a lot about your site.
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It can determine…
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It Can Determine…
The Quality of Visitors You Get!
• Offering a professional looking, simple to use site will offer a more positive experience for readers
• Information should not be competing on screen
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It Can Determine…
How Long Readers Will Remain on Your Site!
• If people cannot find the information they need or if it is difficult to navigate, they won’t stick around to find
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It Can Determine…
Where Your Website Will Rank on Search Engines!
• Search engines rank websites that offer a good user experience higher than those that don’t
• This in turn, influences how much traffic reaches your site
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Looking at the above three points, you realize that website design is a crucial component that should be considered by anyone who is serious about online marketing.
Here are two examples on how design can affect the traffic on your website.
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Navigation Links• Having navigation links is important as they help your
visitors to easily find the content they are looking for
• Navigation links make it easy for search engine bots to crawl your website, and hence categorize it correctly
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• With this, your website can appear high on search results for keywords that Google thinks you provide value for
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Provide Great Content• Content drives the web and generates traffic
• Creating content that is helpful and that resonates well with your target audience is the first step towards establishing your brand online
• Popular types of content are blog posts, videos, eBooks, or podcasts
• Pro-Tip: Optimize your website for the type of content you plan of creating. This improves the user experience and boosts your SEO rating.
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Avoid Flash Elements• While Flash animations may look good, the content can
inhibit search engines from reading your website content
• Google bots do not read Flash elements and it can be difficult to rank high on Search Engine Results Pages (SERPs).
• Pro-Tip: There are other animation alternatives that will help to make your site ‘findable’. An example is HTML 5 videos. They are search-engine friendly and more secure.
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Code with On-page SEO• The website content should be formatted correctly with
Title, H1 and Meta tags.
• Any images or videos should be optimized with keyword-rich Alt tags.
• Interlinking website content is important to helping search engines find the website.
• When coding, bad SEO practices like keyword stuffing, hidden text, and methods of gaining search engine bots should be avoided.
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Social Sharing• Social media has exploded and is one of the top
sources of referral traffic for websites
• Use social media to drive traffic to your website
• Simply enable social sharing on your site
• You should have sharing buttons of the platforms where your ideal customers hang out
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Share Content on Your Blog• Integrating a blog is easy and will not require major
design changes on your website.
• It gives you the opportunity to interact with your readers
• Educate them on your products or services
• By blogging consistently, you can establish your website to be a hub of resources in your industry
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Understanding the relationship between design and how it relates to gaining traffic is important to creating
a high ranking website that will generate quality leads and improve your sales and profits.
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