52 Social Media Marketing Strategies To Explode Your 2014 52 Tips For 52 Weeks Of 2014 To Explode Your Facebook Marketing Efforts.
Conversation
Set Your Strategic Objective Conversation
Do You Want Brand Awareness, Sales, or Consumer Loyalty? What is your business objective for 2014?
Learn More From McKinsey on how to Demystify Social Media: http://www.mckinsey.com/insights/marketing_sales/demystifying_social_media
Set Your Strategic Objective Conversation
It’s not just about fans, how does social media help your business objective - Increase sales, decrease marketing expense?
Learn How Brands Like 3M, Qatar Airways, Dassault Systemes generate sales from social media: http://www.socialmetric.com/learn-the-system/
Set Your Strategic Objective Conversation
Are you headed in the SMART direction? Having a set of clear and realistic goals is half the battle won.
Learn More Here: http://www.wildapricot.com/membership-articles/bgsm-establish-goals-build-presence
Set Your Strategic Objective Conversation
Have you decided on which social media platform is best suited for you? Check out these surprising statistics first.
Learn More Here: http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra
Set Social Media KPIs
Conversation
How Are You Manifesting Your Business Objective? Number of fans, PTAT, Number of Private Messages?
Learn More Here: https://socialmetric.wistia.com/medias/z7rvanvlva
Set Social Media Metrics
Conversation
Need more information? Google Evangelist breaks down his method of measuring social media results.
Learn More Here from Avinesh, Google Chief Evaangelist: http://www.kaushik.net/avinash/facebook-advertising-marketing-best-metrics-roi-business-value/
How to Analyze Your Facebook Metrics to Improve Your Marketing
Conversation
Are you sure you’re measuring your social media success with the right metrics? Here’s 5 you should start looking at
Learn More from Jon Loomer here: http://www.socialmediaexaminer.com/analyze-facebook-metrics/
Conversation
Pick the right KPIs!
You look at your fan count, your boss cares about how much more revenue can social bring. What do you do next?
Discover what Jeremy Owyang has to say about it here http://www.web-strategist.com/blog/2010/12/13/framework-the-social-media-roi-pyramid/
Conversation
The 5 Metrics Your CEO Cares About
If you’ve not generated new business through social media, you’re not doing it right!
Learn More Here from the CEO of HubSpot himself: http://blog.hubspot.com/marketing/social-media-metrics-ceos-cares-about
Social Media Listening Conversation
What do people talk about your brand or product? How do they feel about your brand or product?
Learn More Here: http://socialmediatoday.com/peter-trapasso/1799311/social-media-monitoring-tools-infographic
Social Media Listening Conversation
Are you communicating the right message on social media? How can you make more people to talk about you?
Learn More Here: http://socialmediatoday.com/pruneau/1681836/unify-your-social-media-brand-profiles-more-follower-satisfaction
Social Media Listening
What are the social media channels people use to talk about your brand? What should you be using?
Conversation Learn More Here: http://socialmediatoday.com/SMC/118475
Social Media Listening Conversation
What are the tools that you can use to monitor social media conversations?
Learn More Here: http://socialmediatoday.com/peter-trapasso/1799311/social-media-monitoring-tools-infographic
Never Block Comments. Never Ever Conversation
What happens when you block comments because it’s your organization’s rules. Its bad communication practice. Please stop. It’s gonna backfire in the long run. Stop being a social media ostrich and help your consumers (:
Don’t Be Scared. Deal With Social Media The Humane Way With Jay Bear: http://www.convinceandconvert.com/social-media-crisis-2/dont-be-scared-be-prepared-how-to-manage-a-social-media-crisis/
Community
Best Posting Time Community
When is the best time to post content on your Facebook Page? Use Tools To Track. Agorapulse or other software will work.
Learn More Here: http://socialmediatoday.com/index.php?q=danielle-cormier/1510911/when-best-time-post-facebook
Content Quantity Community
How often should you post content on Facebook?
Learn More Here: http://socialmediatoday.com/mattc1323/853601/why-you-shouldnt-over-post-facebook
Say it With Images
Community
Communicate your message with images. Why make posts with images?
Learn More Here: http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post-NEW-DATA.aspx
Timeline Contest Ideas
Community
Timeline contest ideas to boost fan engagement
Learn More Here:http://www.slideshare.net/HeyoHub/final4-tccwebinar http://www.socialmediaexaminer.com/facebook-fan-engagement-tips/ http://www.socialmediaexaminer.com/tag/facebook-contest/
Visual Posts Community
How to generate more engagement through visual posts
Learn More Here:http://www.ignitesocialmedia.com/facebook-marketing/examples-visual-engagement-likes-shares-facebook-updates/ http://www.work4labs.com/blog/the-value-of-visual-content-on-facebook-a-cover-photo-is-worth-a-thousand-likes/ http://visual.ly/what-you-should-post-facebook-get-more-likes-shares
Keep Fans Engaged Community
How to keep fans following you
Learn More Here:http://allfacebook.com/facebook-fans-following_b73168 http://cdn1.hubspot.com/hub/53/How-to-Engage-Fans-on-Facebook-04.pdf http://blog.ineedhits.com/tips-advice/7-tips-to-keep-your-facebook-fans-from-disappearing-281910181.html http://www.makeuseof.com/tag/5-great-ideas-facebook-fan-page-interesting/
Media Buys - FB Ads Community
Are You Using The Right Ads for the Right Objective?
Are You Targeting Properly? Community
Are You Targeting the Right Audience?
Psst, Use Power Editor Community
Please, please, please, please, use Facebook Power Editor. It has many *secret* features that will SKYROCKET your results
Learn More Here: https://www.facebook.com/help/569494776443033
Media Buys - FB Ads Community
Are You Using Dark Pages? Why use Dark Page Posts?
Learn More Here: http://www.jonloomer.com/2013/04/29/facebook-unpublished-post-dark/
Media Buys - FB Ads Community
How Can You Reach More People in Facebook?
Promote Post, Over and Over Again Community
Why Promoting Posts Works? When to Promote a Post?
Learn More Here: http://www.jonloomer.com/2013/08/26/facebook-promoted-posts-strategy/
Media Buys - FB Ads Community
What are the do’s and don’ts in Facebook advertising?
Learn More Here: https://www.facebook.com/ad_guidelines.php
Media Buys - FB Ads Community
What is facebook offer? How can you benefit from it?
Learn More Here:http://www.jonloomer.com/2012/05/09/facebook-offers-businesses/ http://marketingtwentyone.co.uk/facebook-offers-for-smaller-pages-the-new-what-why-and-how/
Engaging Influencers
Community
Are you reaching out to key people in your niche? Are you creating content that is valuable and will be shared?
Learn More Here:http://www.socialmetric.com/inbound-marketing-actionsteps/ http://cdn2.hubspot.net/hub/230431/file-251994575-pdf/docs/tracx_5_Influencer_Insights.pdf?t=1376014022000
Engaging Influencers
Community
Are you targeting the RIGHT influencers?
Learn More Here: http://socialmediatoday.com/bradfriedman/1456981/how-find-key-online-influencers http://mashable.com/2011/05/09/leverage-online-influencers/
Engaging Influencers
Community
What are the tools that you can use to identify and engage your influencers?
Learn More Here:http://www.toprankblog.com/2013/04/social-tools-for-marketers/
Engaging Influencers
Community
How do you connect with your influencers?
Learn More Here: http://www.salesforcemarketingcloud.com/blog/2012/02/30-ways-to-engage-your-social-media-influencers/ http://www.verticalresponse.com/blog/blogworld-expo-10-steps-to-engaging-online-influencers/
Engaging Influencers
Community
Engaging influencers is a is a long process, do you really need to do it?
Learn More Here: http://thesocialmediamonthly.com/why-influencer-marketing-is-important-to-your-brand/
Engaging Influencers
Community
Do you really need to compensate them?
Learn More Here: http://blogs.hbr.org/2013/08/yes-marketers-you-should-pay/ http://www.tapinfluence.com/blog/why-should-you-pay-influencers/
Go Analog. Start Meeting People. Community
Beyond meeting influencers, start to meet people and help them. Educate your community, help them grow. They will give back to you in many folds
Learn More Here: http://keithferrazzi.com/ http://www.forbes.com/sites/danschawbel/2013/10/11/13-memorable-quotes-from-jab-jab-jab-right-hook/
Email Marketing Strategies
Community
The 7 most profitable strategies of the future
Learn More Here: http://socialmouths.com/blog/2013/11/19/future-of-email-marketing/
Conversion
Content is (still) King!
Conversion
Social media may be much more casual; but people continue to appreciate content that adds value.
Learn More Here: http://www.prescientdigital.com/articles/web-2.0/social-media-still-needs-good-web-writing
End with a Call to Action
Conversion
After getting fans excited, don’t blow it by not telling them what to do next. Your CTA is “the” critical half of your post.
Learn More Here: http://boagworld.com/design/10-techniques-for-an-effective-call-to-action/
Decide on the Metrics
Conversion
Know which metric you want to measure: Fans? Sign-ups? PTAT? Downloads?
Learn More Here: http://www.forbes.com/sites/capitalonespark/2013/04/25/how-to-measure-your-social-media-return-on-investment/
Have Clear Conversion Goals
Conversion
With the metrics you want to measure, where are you now? Then where do you want to be?
Learn More Here: http://www.slideshare.net/socialogilvy/measuring-the-roi
Watch the conversion rates
Conversion
Know what conversion rates are acceptable and which are not.
Learn More Here: http://www.icontact.com/static/pdf/Calculating_Social_Media_ROI.pdf
What creates conversion?
Conversion
Know what motivates people to act on your promo.
Learn More Here: http://www.amyporterfield.com/2013/11/facebook-conversion/
Conversion is NOT everything!
Conversion
Know your conversion rates but do not lose sight of the big picture.
Learn More Here:http://www.smartinsights.com/goal-setting-evaluation/goals-kpis/why-conversion-rate-is-a-horrible-metric-to-focus-on/ http://www.jonloomer.com/2013/09/16/facebook-app-conversion-rates/
Conversion
21 Ways to Optimize Your Landing page
If you are able to increase your conversion from 1% to 2%, you have basically doubled your sales
Learn More Here:http://visualwebsiteoptimizer.com/split-testing-blog/conversion-optimization-best-practices/
Conversion
Set Up An Engagement Framework
“Thank You” should not be the standard reply. How are you engaging your audience in a way where the conversation carries on?
Learn More Here On Our Framework That Increased Conversation Rate: http://blog.socialmediahub.com.sg/how-to-soft-sell-through-conversations-on-social-media/
Stop Being “That Sales Guy” In The Party
Conversion
We all know that guy. That “Sales Guy” that keeps talking about himself, about his products, about his new MLM. Stop. Now. Seriously. Just stop. See Facebook like a cocktail party and just enjoy. Be in the conversation. Listen, then respond.
Learn how to find topics that people are talking about immediately: http://socialmediatoday.com/samuel-chan/1086751/how-use-google-trends-complement-your-keyword-research-examples-screenshots
AIDA formula Conversion
Attention - Interest - Desire - Action. The classic copywriting formula is still useful in the social media age. Write content that is exciting, engaging, and (of course) entertaining.
Learn How To Write So Well That Even Eskimos Will Buy The Ice You Sell:http://www.thegaryhalbertletter.com/Newsletters/zfkj_hands_on_experience.htm http://www.davidjenyns.com/internet-marketing/copywriting-secrets/
Don’t Just Write To Sell, Write To Lead
Conversion
Write copy that appeals to the identity of your audience. Write stories that people will tag their friends so others can read. Write copy that creates a tribe and you are the leader. In this modern day, we are lacking a cause that we recognize, a struggle that we fight for, and a community we belong. Create that.
Learn How To Lead Tribes From The Man With The Plan, Seth Godin: http://www.ted.com/talks/seth_godin_on_the_tribes_we_lead.html
BONUS
Crisis Management BONUS
The use of social media could make or break your company. Are you prepared?
Learn More Here: http://www.massive.pr/2013/08/12/how-to-manage-a-social-media-crisis
Get Google To Watch Your (Online) Back
BONUS
Are You Using Google Alerts Yet to get instant feedback on your brand? Do it, it’s free.
Learn How To Get Google To Watch Your Back Here: https://support.google.com/alerts/answer/175926?hl=en
Measuring Social Media Influence Conversation
Tools that you can use to measure your level of influence on social media and track down your top influencers.
Learn More Here: http://blog.crazyegg.com/2013/06/04/dont-like-klout/
Facebook Edgerank Conversation
Knowing how facebook ranks your posting to your audience newsfeed can help you increase engagement.
Learn More Here:http://socialmediatoday.com/doktorspinn/1431856/facebook-edgerank-infographics-x4
6 Step Roadmap to Engaging Customers with Social Media
Conversation
Learn More Here: http://www.antoniosavarese.it/wordpress/2013/12/6-step-roadmap-engaging-customers-social-media/
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