Download - 5 ways to increase revenue at the front desk
![Page 1: 5 ways to increase revenue at the front desk](https://reader030.vdocuments.mx/reader030/viewer/2022032619/55c1e419bb61eb4b408b47ee/html5/thumbnails/1.jpg)
m i l l e n n i u m s i . c o m | 8 8 8 . 8 1 3 . 2 1 4 1
![Page 2: 5 ways to increase revenue at the front desk](https://reader030.vdocuments.mx/reader030/viewer/2022032619/55c1e419bb61eb4b408b47ee/html5/thumbnails/2.jpg)
m i l l e n n i u m s i . c o m | 8 8 8 . 8 1 3 . 2 1 4 1
5 Ways To Increase Revenue Through Your
Front Desk
W e d n e s d a y , 1 : 0 0 - 1 : 3 0 p m E S T
![Page 3: 5 ways to increase revenue at the front desk](https://reader030.vdocuments.mx/reader030/viewer/2022032619/55c1e419bb61eb4b408b47ee/html5/thumbnails/3.jpg)
Your PresenterRobert Maconi
• Vice President of Enterprise Solutions
• 17 Years with Millennium Systems International
• 29 Year Salon and Spa Owner
m i l l e n n i u m s i . c o m | 8 8 8 . 8 1 3 . 2 1 4 1
![Page 4: 5 ways to increase revenue at the front desk](https://reader030.vdocuments.mx/reader030/viewer/2022032619/55c1e419bb61eb4b408b47ee/html5/thumbnails/4.jpg)
Agenda
m i l l e n n i u m s i . c o m | 8 8 8 . 8 1 3 . 2 1 4 1
• Is Your Front Desk A Cost Center or a Profit Center?
• 5 Easy Ways to Increase Revenue
• Contact Information
![Page 5: 5 ways to increase revenue at the front desk](https://reader030.vdocuments.mx/reader030/viewer/2022032619/55c1e419bb61eb4b408b47ee/html5/thumbnails/5.jpg)
m i l l e n n i u m s i . c o m | 8 8 8 . 8 1 3 . 2 1 4 1
Is Your Front Desk A Cost Center or a Profit Center?
• Answer Phones
• Greet Guests
• Close-Out Drawers
• Book Appointments
• Ring-Up Sales
![Page 6: 5 ways to increase revenue at the front desk](https://reader030.vdocuments.mx/reader030/viewer/2022032619/55c1e419bb61eb4b408b47ee/html5/thumbnails/6.jpg)
m i l l e n n i u m s i . c o m | 8 8 8 . 8 1 3 . 2 1 4 1
5 Easy Ways toIncrease Revenue
1. Pre-Book
2. Up-Sell
3. Cross-Sell
4. Add-On
5. Proactively Contacting Clients
![Page 7: 5 ways to increase revenue at the front desk](https://reader030.vdocuments.mx/reader030/viewer/2022032619/55c1e419bb61eb4b408b47ee/html5/thumbnails/7.jpg)
m i l l e n n i u m s i . c o m | 8 8 8 . 8 1 3 . 2 1 4 1
“Pre-booking is the act of ensuring that your clients always come
back by booking their appointments in
advance.”
![Page 8: 5 ways to increase revenue at the front desk](https://reader030.vdocuments.mx/reader030/viewer/2022032619/55c1e419bb61eb4b408b47ee/html5/thumbnails/8.jpg)
m i l l e n n i u m s i . c o m | 8 8 8 . 8 1 3 . 2 1 4 1
Pre-Booking – it’s a culture
• Educate your team
• Starts in the chair
• TELL clients when their next appointment is
• Reward clients for pre-booking
![Page 9: 5 ways to increase revenue at the front desk](https://reader030.vdocuments.mx/reader030/viewer/2022032619/55c1e419bb61eb4b408b47ee/html5/thumbnails/9.jpg)
m i l l e n n i u m s i . c o m | 8 8 8 . 8 1 3 . 2 1 4 1
Pre-Booking =
Increased FOV
Let your software do the work for you
![Page 10: 5 ways to increase revenue at the front desk](https://reader030.vdocuments.mx/reader030/viewer/2022032619/55c1e419bb61eb4b408b47ee/html5/thumbnails/10.jpg)
m i l l e n n i u m s i . c o m | 8 8 8 . 8 1 3 . 2 1 4 1
“Up-selling is the act of replacing existing service with a more
expensive one.”
![Page 11: 5 ways to increase revenue at the front desk](https://reader030.vdocuments.mx/reader030/viewer/2022032619/55c1e419bb61eb4b408b47ee/html5/thumbnails/11.jpg)
m i l l e n n i u m s i . c o m | 8 8 8 . 8 1 3 . 2 1 4 1
2. Up-Sell
• Train your team on upgrades
• Every industry uses up-sell
For example: 60 Minute Massage to 90 Minute Massage
![Page 12: 5 ways to increase revenue at the front desk](https://reader030.vdocuments.mx/reader030/viewer/2022032619/55c1e419bb61eb4b408b47ee/html5/thumbnails/12.jpg)
m i l l e n n i u m s i . c o m | 8 8 8 . 8 1 3 . 2 1 4 1
Let your software do the work for you
Up-Sell=
Increased Average Ticket
![Page 13: 5 ways to increase revenue at the front desk](https://reader030.vdocuments.mx/reader030/viewer/2022032619/55c1e419bb61eb4b408b47ee/html5/thumbnails/13.jpg)
m i l l e n n i u m s i . c o m | 8 8 8 . 8 1 3 . 2 1 4 1
“Cross-Selling is the act of booking
additional services to an already booked
service.”
![Page 14: 5 ways to increase revenue at the front desk](https://reader030.vdocuments.mx/reader030/viewer/2022032619/55c1e419bb61eb4b408b47ee/html5/thumbnails/14.jpg)
m i l l e n n i u m s i . c o m | 8 8 8 . 8 1 3 . 2 1 4 1
3. Cross-Sell
Increase Sales for other Departments
• For Example: Book a facial with a massage
Increase Sales for the same Department
• For Example: Book a pedicure with a manicure
![Page 15: 5 ways to increase revenue at the front desk](https://reader030.vdocuments.mx/reader030/viewer/2022032619/55c1e419bb61eb4b408b47ee/html5/thumbnails/15.jpg)
m i l l e n n i u m s i . c o m | 8 8 8 . 8 1 3 . 2 1 4 1
Cross-Sell=
Increased Average Ticket
Let your software do the work for you
![Page 16: 5 ways to increase revenue at the front desk](https://reader030.vdocuments.mx/reader030/viewer/2022032619/55c1e419bb61eb4b408b47ee/html5/thumbnails/16.jpg)
m i l l e n n i u m s i . c o m | 8 8 8 . 8 1 3 . 2 1 4 1
“Add-ons are items that have
been added to an existing service at no extra time, but
at extra cost.”
![Page 17: 5 ways to increase revenue at the front desk](https://reader030.vdocuments.mx/reader030/viewer/2022032619/55c1e419bb61eb4b408b47ee/html5/thumbnails/17.jpg)
m i l l e n n i u m s i . c o m | 8 8 8 . 8 1 3 . 2 1 4 1
4. Add-Ons
No Time Wasted.
• Enhance the service for clients
• Train your team on add-ons (and their benefits)
For example: Conditioning treatment for a shampoo and cut
![Page 18: 5 ways to increase revenue at the front desk](https://reader030.vdocuments.mx/reader030/viewer/2022032619/55c1e419bb61eb4b408b47ee/html5/thumbnails/18.jpg)
m i l l e n n i u m s i . c o m | 8 8 8 . 8 1 3 . 2 1 4 1
Add-Ons=
Increased Average Ticket
Let your software do the work for you
![Page 19: 5 ways to increase revenue at the front desk](https://reader030.vdocuments.mx/reader030/viewer/2022032619/55c1e419bb61eb4b408b47ee/html5/thumbnails/19.jpg)
m i l l e n n i u m s i . c o m | 8 8 8 . 8 1 3 . 2 1 4 1
“Proactive Calls are the key to
keeping a filled appointment
book.”
![Page 20: 5 ways to increase revenue at the front desk](https://reader030.vdocuments.mx/reader030/viewer/2022032619/55c1e419bb61eb4b408b47ee/html5/thumbnails/20.jpg)
m i l l e n n i u m s i . c o m | 8 8 8 . 8 1 3 . 2 1 4 1
5. Proactive Calls
Call Clients Due In30 Clients at $50 = $1,500 per month
Follow-up on Cancellations/Wait List5 Clients at $50 = $250 per week
6 Clients at $50 = $300 per month
Send We Miss You Emails5 Clients per month at $50 = $250 per month
$37,600 per Year
![Page 21: 5 ways to increase revenue at the front desk](https://reader030.vdocuments.mx/reader030/viewer/2022032619/55c1e419bb61eb4b408b47ee/html5/thumbnails/21.jpg)
m i l l e n n i u m s i . c o m | 8 8 8 . 8 1 3 . 2 1 4 1
Proactive Calls=
Increased Revenue
Let your software do the work for you
![Page 22: 5 ways to increase revenue at the front desk](https://reader030.vdocuments.mx/reader030/viewer/2022032619/55c1e419bb61eb4b408b47ee/html5/thumbnails/22.jpg)
WHAT IS THE BENEFIT OF DOING THESE 5 ACTION ITEMS FINANCIALLY? $$$$
Let me show you…
WHAT IF?
m i l l e n n i u m s i . c o m | 8 8 8 . 8 1 3 . 2 1 4 1
Five Easy Ways To Increase Revenue
What is the benefit of doing these 5 Action Items financially?
Let me show you…
What If?
![Page 23: 5 ways to increase revenue at the front desk](https://reader030.vdocuments.mx/reader030/viewer/2022032619/55c1e419bb61eb4b408b47ee/html5/thumbnails/23.jpg)
WHAT IS THE BENEFIT OF DOING THESE 5 ACTION ITEMS FINANCIALLY? $$$$
Let me show you…
WHAT IF?
m i l l e n n i u m s i . c o m | 8 8 8 . 8 1 3 . 2 1 4 1
Create Front Desk Professionals
Make It a Career Opportunity – incentivize themFor Example: Create new positions with multiple levels
Receptionist – Entry Level • $8.00 an hour
Front Desk specialist• $10.00 an hour
Front Desk Professionals• $15.00 an hour and up
• Also encompasses all 5 revenue increasers
![Page 24: 5 ways to increase revenue at the front desk](https://reader030.vdocuments.mx/reader030/viewer/2022032619/55c1e419bb61eb4b408b47ee/html5/thumbnails/24.jpg)
WHAT IS THE BENEFIT OF DOING THESE 5 ACTION ITEMS FINANCIALLY? $$$$
Let me show you…
WHAT IF?
m i l l e n n i u m s i . c o m | 8 8 8 . 8 1 3 . 2 1 4 1
Action Plan
• Analyze your business using reports
• Create your benchmark– Educate your team– Increase FOV by 1 visit– Increase your average ticket by $5
• Run Your Report 2 Months From Now
![Page 25: 5 ways to increase revenue at the front desk](https://reader030.vdocuments.mx/reader030/viewer/2022032619/55c1e419bb61eb4b408b47ee/html5/thumbnails/25.jpg)
For Information on Millennium or Meevo:
For questions about today’s presentation:
Contact Us
m i l l e n n i u m s i . c o m | 8 8 8 . 8 1 3 . 2 1 4 1
![Page 26: 5 ways to increase revenue at the front desk](https://reader030.vdocuments.mx/reader030/viewer/2022032619/55c1e419bb61eb4b408b47ee/html5/thumbnails/26.jpg)
m i l l e n n i u m s i . c o m | 8 8 8 . 8 1 3 . 2 1 4 1