5 ways mobile qualitative can help you understand new target markets
#1 Reach LatinosThe 52 million Latino population is the fastest growing and largest emerging middle class in the U.S. According to Nielsen, “U.S. Latino households that earn $50,000 or more are growing at a faster rate than total U.S. households.” At 57% penetration, Latinos are 28% more likely to own a smart phone than non-Latino whites.
#2 Reach teens78% of US teens now have a cell phone, and almost half (47%) of them own smartphones. That means 37% of teens have smartphones.
#3 Reach markets that are pushed for timeMobile qual can fit around people’s work and life schedules. Collect insights from those time-pressured high flyers.
#4 Cost-effectively reach the rest of the worldCarrying out studies via the Revelation|Next platform allows you to interact closely with, and gather meaningful insights from people far, far away. Without moving from your desk.
#5 And do it time effectivelyYou won’t waste time. Results can be collected in-the-moment and sent in-the-moment. The Revelation|Next platform allows participants to record video, take pictures and write a response via their mobiles. It’s like you’re there with them, getting the bigger picture, resulting in faster understanding.
Understand new markets with digital qual
Get in touch at:[email protected] call +1 503.808.1492.
www.revelationglobal.com
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Research in the momentNext
