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5 P's of Copywriting for Conversion
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5 P's of Copywriting for Conversion
Brian Clark Founder & CEO Copyblogger
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Ryan Engley Unbounce Director of
Customer Success
5 P’s of Copywriting for Conversion
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5 P's of Copywriting for Conversion
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5 P's of Copywriting for Conversion
try.unbounce.com/with-the-5-ps/
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5 P's of Copywriting for Conversion
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5 P's of Copywriting for Conversion
See how Unbounce can help you quickly build and publish targeted landing pages (without having to code)
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5 P's of Copywriting for Conversion
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Ryan Engley Unbounce Director of Customer Success
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5 P's of Copywriting for Conversion
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Brian Clark Founder & CEO Copyblogger !
@brianclark
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5 P's of Copywriting for Conversion
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5 P’s of Copywriting for Conversion
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5 P's of Copywriting for Conversion
Start with the prospect
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5 P's of Copywriting for Conversion
What’s your prospect’s world view?
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5 P's of Copywriting for Conversion
The Original 4 Ps Promise, Picture, Proof, Push
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5 P's of Copywriting for Conversion
The first P should be the Premise
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5 P's of Copywriting for Conversion
Crafting your premise
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5 P's of Copywriting for Conversion
Unpredictable
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5 P's of Copywriting for Conversion
Simple
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5 P's of Copywriting for Conversion
Tangible
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5 P's of Copywriting for Conversion
Credible
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5 P's of Copywriting for Conversion
Now, write your copy with the 5 P approach
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5 P's of Copywriting for Conversion
Premise
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5 P's of Copywriting for Conversion
Promise
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5 P's of Copywriting for Conversion
Picture
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5 P's of Copywriting for Conversion
Proof
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5 P's of Copywriting for Conversion
Push
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5 P's of Copywriting for Conversion
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5 P's of Copywriting for Conversion
try.unbounce.com/with-the-5-ps/
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5 P's of Copywriting for Conversion
Why use Unbounce to build your landing pages?
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5 P's of Copywriting for Conversion
Increase your conversion rates with targeted pages & A/B testing
You’ll get better results from your campaigns
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5 P's of Copywriting for Conversion
Quit waiting weeks for your developers
Building pages with Unbounce is fast
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5 P's of Copywriting for Conversion
Build, publish and optimize without having to wait for developers or designers
You maintain control of your campaigns