5 Mobile Must Haves: 5 Things you must have to market to the 20% of people
connecting with you through a mobile device.
Richard Valenta Vice President, Internet Marketing Products KPA & Founder of TK Carsites
Moderator
Becky Ross
Marketing Manager
(303) 228-8753
[email protected]
Presenter
Richard Valenta Vice President, Internet
Marketing Products KPA & Founder of TK Carsites
(949) 440-1150
[email protected]
YOUR
LIFE
IS FULLY
MOBILE
We walk, talk and sleep with our phones.
YOUR
CUSTOMER’S LIFE
IS FULLY
MOBILE
They walk, talk and sleep with their phones.
2013 When mobile will overtake PCs as the most
commonly used device to access the internet.
Source: Gartner
42% Gen Y’ers say shopping from a mobile device
is more convenient than other means.
Source: Cyber Monday
51% Mobile auto searchers that ultimately make a
purchase.
Source: Nielsen
Mobile website. Check!
#1 Fast loading site.
Source: Equation Research on behalf of Compuware
Source: Equation Research on behalf of Compuware
#2 Simple, intuitive navigation.
These guys
get it!
#3 Engaging, easy to use inventory.
This is exactly
the one I want!
#4 GPS integration.
#5 Select the right vendor.