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PRESENTED BY:
ROHIT TOMAR (25)KAMESH KUMAR RATHEE
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CONTENTS1. Core Values
2. Group Profile
3. Mission and vision
4. Purpose
5. Milestones
6. Business Sectors
7. Products and Services
8. Innovation overview
9. Brand Images
10. Strategic Moves
11. SWOT analysis
12. Current strategies
13. Conclusion
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CORE VALUES Integrity
Spirit
Agility
Passion for
excellence
Unity
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TATA GROUP PROFILE The Tata Group comprises 96 operating
companies in seven business sectors:
information systems and communications;
engineering; materials;
services; energy; consumer products; and
chemicals.
The Tata Group has operations in morethan 54 countries across six continents,and its companies export products andservices to 120 nations.
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Tata companies together employ some 2,46,000
people.
The Group's 28 publicly listed enterprises among
them stand out names such as Tata Steel, Tata
Consultancy Services, Tata Motors and Tata Teahave a combined market capitalization that is the
highest among Indian business houses in the private
sector, and a shareholder base of over 2 million
The Tata family of companies shares a set of five
core values:
integrity, understanding, excellence, unity and
http://www.tata.com/tata_steel/index.htmhttp://www.tata.com/tcs/index.htmhttp://www.tata.com/tcs/index.htmhttp://www.tata.com/tata_motors/index.htmhttp://www.tata.com/tata_tea/index.htmhttp://www.tata.com/tata_tea/index.htmhttp://www.tata.com/tata_motors/index.htmhttp://www.tata.com/tcs/index.htmhttp://www.tata.com/tcs/index.htmhttp://www.tata.com/tata_steel/index.htm -
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VISION
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Purpose
At the Tata Group their purpose is to improve thequality of life of the communities they serve.
They do this through leadership in sectors of nationaleconomic significance, to which the Group brings aunique set of capabilities.
This requires them to grow aggressively in focusedareas of business.
Their heritage of returning to society what they earnevokes trust among consumers, employees,shareholders and the community.
The Tata name is a unique asset representingleadership with trust.
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Last But Not Least
Nation Building
And
Social Welfare.
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Milestones
1868
The TATA Group was founded byJamsetji Nusserwanji Tata in the mid 19th century, a period
when India had just set out on the road to gaining
independence from British rule.
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1902
The Indian Hotels Company is incorporated to set up the Taj Mahal
Palace and Tower, India's first luxury hotel, which opened in 1903.
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1907
The Tata Iron and Steel Company (now Tata Steel) is established toset up India's first iron and steel plant in Jamshedpur. The plant
started production in 1912.
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1910
The first of the three Tata Electric Companies, The Tata Hydro-Electric
Power Supply Company, (now Tata Power) is set up.
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1911
The Indian Institute of Science is established in Bangalore to serve
as a centre for advanced learning.
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1912
Tata Steel introduces eight-hourworking days, well before such a
system was implemented by law
in much of the West.
1917
The Tatas enter the consumergoods industry, with the Tata Oil
Mills Company being established to
make soaps, detergents and cooking
oils.
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1932
Tata Airlines, a division of Tata Sons, is established, opening up
the aviation sector in India.
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1939
Tata Chemicals, now the largest producer of soda ash
in the country, is established
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1945
Tata Engineering and Locomotive Company (renamed Tata
Motors in 2003) is established to manufacture locomotive and
engineering products.
Tata Industries is created for the promotion and development of
hi-tech industries.
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1952
Jawaharlal Nehru, India's first
Prime Minister, requests the
Group to manufacture cosmetics
in India, leading to the setting
up of Lakme.
1954
India's major marketing,engineering and
manufacturing organisation,
Voltas, is established.
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1962
Tata Finlay (now Tata Tea), one of the largest tea producers, is
established.
Tata Exports is established. Today the company, renamed Tata
International, is one of the leading export houses in India.
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1968
Tata Consultancy Services (TCS),India's first software services company, is established as a division of
Tata Sons.
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1970
Tata McGraw-Hill Publishing Company is created to publish educational
and technical books.
Tata Economic Consultancy Services is set up to provide services in the fieldof industrial, marketing, statistical and techno-economic research and
consultancy.
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1984
Titan Industries a joint venture
between the Tata Group and theTamil Nadu Industrial Development
Corporation (TIDCO) is set up to
manufacture watches.
1991
Tata Motors rolls out its millionth
vehicle. (The two-million markwas reached in 1998 and the third
million in 2003.)
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1995
Tata Quality Management Services institutes the JRD QV
Award, modelled on the Malcolm Baldrige National QualityValue Award of the United States, laying the foundation of the
Tata Business Excellence Model.
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1996
Tata Teleservices (TTSL) is established to spearhead the Group's
foray into the telecom sector.
Tata Indicom delivers cellular services through its CDMA mobiletelephony platform. It has pre-paid and post-paid options, enhanced
through tie-ups for handsets with leading manufacturers.
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Tata Indica India's first indigenously designed and manufactured car
is launched by Tata Motors, spearheading the Group's entry into the
passenger car segment.
1998
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1999
The new Tata Group
corporate mark and logo
are launched.
2000
Tata Tea acquires the Tetley
Group, UK. This is the firstmajor acquisition of an
international brand by an
Indian business group.
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2001
Tata AIG a joint venture between the Tata Group and AmericanInternational Group Inc (AIG) marks the Tatare-entry into insurance.
(The Group's insurance company, New India Assurance, was nationalised in1956).
The Tata Group Executive Office (GEO) is set up to design and implementchange in the Tata Group and to provide long-term direction.
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2002
The Tata Group acquires a controlling stake in VSNL, India's leadinginternational telecommunications service provider.
Tata Consultancy Services (TCS) becomes the first Indian software company
to cross one billion dollars in revenues.
Titan launches Edge, the slimmest watch in the world.
Idea Cellular, the cellular service born of a tie-up involving the Tata Group,
the Birla Group and AT&T, is launched.
Tata Indicom, the umbrella brand for telecom services from the Tata
Teleservices stable, starts operations.
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2003
Tata Motors launches CityRover Indicas fashioned for theEuropean market. The first batch of CityRovers rolled out from the
Tata Motors stable in Pune on September 16, 2003.
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2004
Tata Motors acquires the heavy vehicles unit of Daewoo Motors, South
Korea.
TCS goes public in July 2004 in the largest private sector initial public
offering (IPO) in the Indian market, raising nearly $1.2 billlion.
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2005
Tata Steel acquires Singapore-based steel company NatSteel by subscribing to 100per cent equity of its subsidiary, NatSteel Asia .
VSNL acquired Tyco Global Network, making it one of the world's largestproviders of submarine cable bandwidth.
Tata Sons completes 60 years of Tata operations in the US.
The Taj takes over management of The Pierre, NY .
Taco acquires Wundsch Weidinger, Germany.
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2006
Tata Credit Card launched
Foundation stone for the Tata Medical Centre unveiled in Kolkata
TCS launches Indias largest e-governance initiative, MCA-21
Tata Steel ranked worlds best steel maker for the third time by World Steel Dynamics
Tata Coffee acquires US-based Eight O'Clock Coffee
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2007
In a giant leap, Tata Steel's acquisition of the Anglo-Dutch steel major Corus
has vaulted the former to the fifth position from 56th in global steel production
capacity.
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BUISENESS SECTOR
Presented By:-
Kamesh Kumar Rathee
roup o ay us ness
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Tata Steel
Advance Materials
Taj Hotels
Tata AIG Life &General InsuranceCompanies
Tata Tea
Titan
Trent
Tata Motors
TACO Group
Voltas
Tata Chemicals Rallis
Tata Power
Tata BP Solar
Services
MaterialsEnergy
Chemicals
EngineeringConsumer
Products
Tata ConsultancyServices
Tata Teleservices
VSNL
IT and
Communications
roup o ay - us nessSectors
28 Listed Companies ; 280,000 employees
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PRODUCTS AND SERVICESFor homes and individuals
Agricultural appliances (Tata Agro)
Tata Agro, a division of Tata Steel, manufactures
hand tools and implements that are used primarily
in agriculture.
Books (Tata McGraw-Hill)
Cellular products and services(Tata Indicom)
Ceramics (Tata Ceramics)
Charter flights (Taj Air)
Coffee (Tata Coffee)
Cooling appliances (Voltas)
Entertainment (TATA Sky)
http://www.tata.com/0_products_services/homes_individuals/agricultural_appliances.htmhttp://www.tata.com/0_products_services/homes_individuals/books.htmhttp://www.tata.com/0_products_services/homes_individuals/cellular_products_services.htmhttp://www.tata.com/0_products_services/homes_individuals/cellular_products_services.htmhttp://www.tata.com/0_products_services/homes_individuals/ceramics.htmhttp://www.tata.com/0_products_services/homes_individuals/charter_flights.htmhttp://www.tata.com/0_products_services/homes_individuals/coffee.htmhttp://www.tata.com/0_products_services/homes_individuals/cooling_appliances.htmhttp://www.tata.com/0_products_services/homes_individuals/cooling_appliances.htmhttp://www.tata.com/0_products_services/homes_individuals/coffee.htmhttp://www.tata.com/0_products_services/homes_individuals/charter_flights.htmhttp://www.tata.com/0_products_services/homes_individuals/ceramics.htmhttp://www.tata.com/0_products_services/homes_individuals/cellular_products_services.htmhttp://www.tata.com/0_products_services/homes_individuals/cellular_products_services.htmhttp://www.tata.com/0_products_services/homes_individuals/books.htmhttp://www.tata.com/0_products_services/homes_individuals/agricultural_appliances.htm -
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Fertilizers (Tata Chemicals)
Financial services (Investment: Tata Asset
Management, Tata InvestmentCorporation)
Food products (food additives: Tata Chemicals;spices: Tata Tea, Tata Coffee)
Garments and home products (Westside) Holiday homes (Tata Coffee)
Home appliances (Tata BP Solar) Hotels Indian Hotels
http://www.tata.com/0_products_services/homes_individuals/fertilisers.htmhttp://www.tata.com/0_products_services/homes_individuals/financial_services.htmhttp://www.tata.com/0_products_services/homes_individuals/food_products.htmhttp://www.tata.com/0_products_services/homes_individuals/garments.htmhttp://www.tata.com/0_products_services/homes_individuals/holiday_homes.htmhttp://www.tata.com/0_products_services/homes_individuals/hotels.htmhttp://www.tata.com/0_products_services/homes_individuals/home_appliances.htmhttp://www.tata.com/0_products_services/homes_individuals/hotels.htmhttp://www.tata.com/0_products_services/homes_individuals/hotels.htmhttp://www.tata.com/0_products_services/homes_individuals/home_appliances.htmhttp://www.tata.com/0_products_services/homes_individuals/holiday_homes.htmhttp://www.tata.com/0_products_services/homes_individuals/garments.htmhttp://www.tata.com/0_products_services/homes_individuals/food_products.htmhttp://www.tata.com/0_products_services/homes_individuals/financial_services.htmhttp://www.tata.com/0_products_services/homes_individuals/fertilisers.htm -
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For homes and individuals
Housing(THDC)
THDC (formerly known as Tata Housing)develops real estate in India and has, sinceits inception in 1942, constructed
residential buildings and complexes invarious Indian cities,among them Mumbai,Delhi, Bangalore Hyderabad and Kochi.
THDC has been involved in developingpremium residential complexes, lifestylehousing buildings and holiday homes.
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Insurance (Tata AIG Life, Tata AIG General)
Jewellery (Tanishq)
Leather products (Tata International)
Multi-utility vehicles(Tata Motors)
Passenger cars (Tata Motors)
Tea (Tata Tea, Tetley)
Telecommunications (Tata Indicom, VSNL)
Watches, clocks (Titan)
Hotels (Indian Hotels)
http://www.tata.com/0_products_services/homes_individuals/insurance.htmhttp://www.tata.com/0_products_services/homes_individuals/jewellery.htmhttp://www.tata.com/0_products_services/homes_individuals/leather.htmhttp://www.tata.com/0_products_services/homes_individuals/multi-utility_vehicles.htmhttp://www.tata.com/0_products_services/homes_individuals/multi-utility_vehicles.htmhttp://www.tata.com/0_products_services/homes_individuals/passenger_cars.htmhttp://www.tata.com/0_products_services/homes_individuals/tea.htmhttp://www.tata.com/0_products_services/homes_individuals/telecommunications.htmhttp://www.tata.com/0_products_services/homes_individuals/watches_clocks.htmhttp://www.tata.com/0_products_services/homes_individuals/hotels.htmhttp://www.tata.com/0_products_services/homes_individuals/hotels.htmhttp://www.tata.com/0_products_services/homes_individuals/watches_clocks.htmhttp://www.tata.com/0_products_services/homes_individuals/telecommunications.htmhttp://www.tata.com/0_products_services/homes_individuals/tea.htmhttp://www.tata.com/0_products_services/homes_individuals/passenger_cars.htmhttp://www.tata.com/0_products_services/homes_individuals/multi-utility_vehicles.htmhttp://www.tata.com/0_products_services/homes_individuals/multi-utility_vehicles.htmhttp://www.tata.com/0_products_services/homes_individuals/multi-utility_vehicles.htmhttp://www.tata.com/0_products_services/homes_individuals/multi-utility_vehicles.htmhttp://www.tata.com/0_products_services/homes_individuals/leather.htmhttp://www.tata.com/0_products_services/homes_individuals/jewellery.htmhttp://www.tata.com/0_products_services/homes_individuals/insurance.htm -
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For industries and companies
Agricultural inputs
Agrochemicals (Rallis)
Fertilisers (Tata Chemicals)
Automotive
Automotive components (TACO) Automotive services (TACO, Tata Technologies)
Commercial vehicles (Tata Motors)
Diesel engines(Tata Cummins)
http://www.tata.com/0_products_services/companies_industries/agricultural_inputs/agro_chemicals.htmhttp://www.tata.com/0_products_services/companies_industries/agricultural_inputs/fertilisers.htmhttp://www.tata.com/0_products_services/companies_industries/automotive/automotive_components.htmhttp://www.tata.com/0_products_services/companies_industries/automotive/automotive_services.htmhttp://www.tata.com/0_products_services/companies_industries/automotive/commercial_vehicles.htmhttp://www.tata.com/0_products_services/companies_industries/automotive/diesel_engines.htmhttp://www.tata.com/0_products_services/companies_industries/automotive/diesel_engines.htmhttp://www.tata.com/0_products_services/companies_industries/automotive/commercial_vehicles.htmhttp://www.tata.com/0_products_services/companies_industries/automotive/automotive_services.htmhttp://www.tata.com/0_products_services/companies_industries/automotive/automotive_components.htmhttp://www.tata.com/0_products_services/companies_industries/agricultural_inputs/fertilisers.htmhttp://www.tata.com/0_products_services/companies_industries/agricultural_inputs/agro_chemicals.htm -
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Information systems and
communications
The Tata group has well-established enterprises in the fields ofsoftware and other information systems, telecommunications
and industrial automation.
E.g nelito systems,
tata technologies (10)
tata sky,
virgin mobile India(7)
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Engineering
The Tata group has a robust presence in engineering, withoperations in automobiles and auto components and a variety
of other engineering products and services.
E.g Automotive:
jaguar land rover,
tata motors(25)
Engineering: voltas,
TCE consulting engineers
(5)
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Materials
The Tata group is among the global leaders in this
business sector, with operations in steel and composites.
E.g Metals: corus, natsteel asia (16)
Composites: tata advanced materials
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Services
The Tata group has widespread interests in the hospitalitybusiness, as also in insurance, realty and financial and other
services.
E.g Hotels, property development: Indian hotels, tata housingdevelopment company (5)
Financial services: tata capital, tata financial services (6)
Other services: tata strategic mgt group, tata quality mgtservices (5)
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Energy
The Tata group is a significant player in power
generation and is also involved in the oil and gas
segment.
E.g Energy: north delhi power, tata BP solar (6)
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Consumer Products
The Tata group has a strong and longstanding business inwatches and jewellery, and a growing presence in the retail
industry.
E.g Consumer products: titan industries, Tetley group (15)
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Chemicals
The Tata group is one of the largest producers of soda
ash in the world. Additionally, it has interests in
fertilisers and in the pharmaceuticals business.
E.g Chemicals: tata pigments, general chemical
industrial products (7)
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TATAs Brand Ambassadors
The Tata Group has some of India's most famous personalities
from the sports and entertainment fields endorsing its products and
services, and the Tata brand.
Narain Karthikeyan: The 'fastestIndian in the world' has been a brand
ambassador for the Tata Group since2002. The Group was instrumental in
helping Karthikeyan break into the
charmed Formula One racing circle in
2005.
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Sourav Ganguly and Irfan Pathan: The oldwarhorse and the young tearaway have
been supporting the Tata Indicom brand.Ganguly has also been associated with
Tata Steel.Sania Mirza: The new kid on the tennis blockhas been making waves in the women's game
with her power and ebullience. Mirza, who broke
into the ATP top 100 in 2005, is a brand
ambassador for TATA TEA
This rising cricket star
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Yuvraj Singh: This rising cricket star,among the most prominent of the young
brigade that has been transforming the
way India plays the game, is a prominent
feature of the many promotions run by
Westside, the retail chain
of lifestyle stores.
aseeruddin Shah:Arguably the bestactor of his generation, Shah has been
endorsing a range of insurance
products from the Tata AIG stable.
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Aamir Khan: To promote its watches,Titan has cast this extremely popular
and versatile Bollywood star in the role
of an "iconic, style-conscious [brand
ambassador] who cuts across both sex
and age groups in urban and ruralIndia".
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Strategic Moves
Exit the businesses of soaps and toiletries, cosmetics, consumerelectronics, pharmaceuticals, computer and telecom hardware,
branded white goods, paints, exploration services, cement,
textiles.
Expansion/entry into businesses identified as having high
growth potential- cars , auto companies , retailing, telecom ,
power and insurance.
Identified the competitive advantage of India. Retirement pan.
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Results
Strong group identity.
Greater interaction among companies.
Shift in business focus.
Change in employee profile.
Increase in the share to branded products.
Five-fold increase in income per employee.
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Current Strategies
Expending globally (globalization strategy)
acquiring other companies in different countries
No frill strategy; a low frill strategy combine a low price and
low value added, low perceived product/services benefits and afocus on a price sensitive market segment.
maintain the cost of raw materials as lowest as possible and to
achieve the lowest cost of final products
invested a huge amount in research and development in orderto achieve the highest degree of quality at the lowest price
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Result
In the whole; the group is acquiring thedifferent strategy in the different market, in thehome countryTatas strategies are same as tocost leadership and differentiations.
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SWOT Analysis
Strengths: resources and
capabilities (People and
Raw Material)
vast experience (steeland automobiles)
The business model.
(TBEM is a model
determining the qualitymovement in the
group).
Weaknesses: Distribution
value chain innovation
macro environment
in order to serve the
global markets with high
quality and low price.
http://images.google.co.in/imgres?imgurl=http://www.robincooperresearch.com/images/north_america_complement.jpg&imgrefurl=http://www.robincooperresearch.com/northamerica.html&usg=__tysBE5DBxuI5oUP5p1Q6OY8BV28=&h=346&w=381&sz=33&hl=en&start=2&um=1&tbnid=p35hiJ986AqwgM:&tbnh=112&tbnw=123&prev=/images?q=global+markets&hl=en&um=1 -
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Opportunities new markets
exports
Acquisitions
e.g jaguar and land
rover
Threats Indias recent mergers
of global markets
E.g Vodafone,
Reliance
http://images.google.co.in/imgres?imgurl=http://ipc.iisc.ernet.in/~H3_2009/reliance.png&imgrefurl=http://ipc.iisc.ernet.in/~H3_2009/sponsors.html&usg=__nWcZ554Lb0745wpwNHKgz9DqSqA=&h=420&w=640&sz=150&hl=en&start=1&um=1&tbnid=b9GVjEuUnN0sFM:&tbnh=90&tbnw=137&prev=/images?q=reliance&hl=en&um=1http://images.google.co.in/imgres?imgurl=http://www.thelightisgreen.com/Jaguar%20Logo_1.PNG&imgrefurl=http://www.thelightisgreen.com/india/&usg=__9GFBftnSnDDm1a3aDgEHjVnMS-0=&h=487&w=672&sz=85&hl=en&start=2&um=1&tbnid=PmUwZSNYL8sDkM:&tbnh=100&tbnw=138&prev=/images?q=jaguar&hl=en&um=1 -
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Conclusion
Tata Motors Limited58
The name ofTATA itself says it all
Trust
Acceptability
Transparency
Accountability
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The Ratan Revolution
Ratan Tata
A Man Who
Believes In
18 TILL I DIE
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Any queries ?
Refer
www.tata.com
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