Download - (34)Reetika Singh
-
8/12/2019 (34)Reetika Singh
1/16
ReetikaSinghRoll No:34
TYBMS
-
8/12/2019 (34)Reetika Singh
2/16
Supply chain management
Introduction
Supply chain management (SCM) is the management of the flow of goods.
It includes the movement and storage of raw materials work-in-processinventory, and finished goods from point of origin to point of consumption.
Interconnected or interlinked networks, channels and node business are
involved in the provision of products and services required by end
customers in a Supply chain management has been defined as the "design,
planning, execution, control, and monitoring of supply chain activities withthe objective of creating net value, building a competitive infrastructure,
leveraging worldwide logistics, synchronizing supply with demand and
measuring performance globally.
-
8/12/2019 (34)Reetika Singh
3/16
Objectives of SCM
The best supply-chain management programs display certain common
characteristics. For one, they focus intensely on actual customer demand.
Instead of forcing into the market product that may or may not sell quickly
(and thereby inviting high warehousing costs), they react to actual customer
demand. And by doing so, these supply-chain leaders minimise the flow of
raw materials, finished product, and packaging materials at every point in
the pipeline.
-
8/12/2019 (34)Reetika Singh
4/16
Presentation of SCM
Creation era
Integration era
Globalization era
Procurement process
Manufacturing flow management process
-
8/12/2019 (34)Reetika Singh
5/16
Analysis & Intepretation Data
Planning
Sourcing
Making Delivering
Handling returns
-
8/12/2019 (34)Reetika Singh
6/16
SCM Today
Supply Chain Management has a firm hand on all aspects of physical
distribution and materials management. Seventy-five percent or more
of respondents included the following activities as part of their
company's
Supply Chain Management department functions:
Inventory management
Transportation service procurement
Materials handling
Inbound transportation
Transportation operations management
Warehousing management
-
8/12/2019 (34)Reetika Singh
7/16
SCM Tomorrow
The future for Supply Chain Management looks very bright. This year, as
well as last year, two major trends are benefiting Supply Chain
Management operations.
These are Customer service focus
Information technology
Successful organisations must be excellent in both of these areas, so the
importance of Supply Chain Management and the tools available to do the
job right will continue to expand.
-
8/12/2019 (34)Reetika Singh
8/16
Benefits
Supply chain management's ability to affect profitability and shareholder
value should come as no surprise. They include:
Profitable growth
Working capital reduction
Cost minimization
-
8/12/2019 (34)Reetika Singh
9/16
Reverse Supply Chain
Reverse logisticsis the process of managing the return of goods. It is also
referred to as "aftermarket customer services". Any time money is taken
from a company's warranty reserve or service logistics budget, one can
speak of a reverse logistics operation.
http://en.wikipedia.org/wiki/Reverse_logisticshttp://en.wikipedia.org/wiki/Reverse_logisticshttp://en.wikipedia.org/wiki/Reverse_logisticshttp://en.wikipedia.org/wiki/Reverse_logistics -
8/12/2019 (34)Reetika Singh
10/16
Application
Where the technique has been applied?
Japanese companies have been forerunners to implement quality check
procedures directly into the manufacturing and assembly process. The
objective was to finish each single process step without defects thereby
ensuring that following processes are not disturbed.
-
8/12/2019 (34)Reetika Singh
11/16
Supply Chain Process
As we know supply chain is the back bone of any industry. A supply chain
consist of all parties involved directly or indirectly in fulfilling a customer
request. The supply chain management includes not only the manufacturer
or supplier part but also transporter, warehouse, and customer part. In retailespecially supply chain begins with the customer and his or her need for the
product. In retail supply chain involved in receiving and filling a customer
request.
-
8/12/2019 (34)Reetika Singh
12/16
Role of marketing in SCM
The concept of supply chain management originated in the logistics
literature and logistics has continued to have a significant impact on the
concept. The strong influence of logistics in the process of conceptualizing
SCM seems to be caused by the weight given to inventory reduction and
stock availability issues as the objectives of the implementation of SCM.
The purpose of this topic however is to highlight the role of marketing in
the implementation of SCM. The approach taken is to review several
important concept in the discipline of marketing-the marketing concept, a
market orientation, and relationship marketing, as well as the American
marketing association definition of marketing to explore the key linkages
between marketing management and supply chain management.
-
8/12/2019 (34)Reetika Singh
13/16
Sales function in SCM
The role of the contemporary salesperson is changing dramatically and in
many situation the old models of selling are simply outdated, ineffective,
and counterproductive to supply chain management goals and objectives.
Although most sales organization focus on prepurchase activities supply
chain partners focus on managing relationship and conducting postpurchase
activities to enhance supply chain performance. The sales force is well
positioned to implement, facilitate, and coordinate and many supply chain
management activities. In short the supply chain sales forces should be
involved with any supply chain activities that goes beyond organizationalboundaries.
Able to communicate effectively and work together on supply chain
management.
-
8/12/2019 (34)Reetika Singh
14/16
Role of Logistics in SCM
Capitalizing on these opportunities requires the ability tobuild alliances within and between firms, a commitment to planning
and integrating information flows, and the ability to measureperformance to guide the improved design of the logistics system
and supply chain processes. The importance of the supply chain
managersability to leverage logistics competencies will increase in
the future.
-
8/12/2019 (34)Reetika Singh
15/16
Information System
Information sharing is important when integrating the supply chain. At the
ultimate level of integration all members links in the supply chain are
continuosly supplied with information in real time. Information is such avital part of supply that the Council of Logistics Management incorporates
information in its definition of logistics as the part of the supply chain
process that plans, implements and control the efficient flow and storage of
goods services and related information from the point of origin to the point
of consumption.
-
8/12/2019 (34)Reetika Singh
16/16
Thankyou