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24TH KARATE WORLD CHAMPIONSHIPSMADRID 2018 / CORPORTE IDENTITY / BASIC MANUAL 6th October 2017
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This manual presents the elements that make up the Corporate Image of the 24TH KARATE WORLD CHAMPIONSHIPS OF MADRID 2018. Its objective is to serve as a reference to professionals in the graphic sector to maintain and respect the visual coherence of the brand.
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Brand building/ horizontal version
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Brand building/ Vertical version
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Brand building / Isotype version
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Brand building / Horizontal negative version
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Brand building / Vertical negative version
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Brand building / Isotype negative version
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Brand building / Other negative options
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Brand building / incorrect uses
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Recommendation of use and protection of the brand
And a reserve around minimum of 5 mm
5 mm
Where possible, reduce the brand to a width of less than 30 mm.30 mm
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Typography
Futura Std Bold
º1234567890’¡qwertyipghjlñ´ç<zxc-vbn,.-ª!”·$%&/()=?¿qwertyuiop^* asdfghjklñ¨ç>vbnm;:_\|@#¢¬÷“”≠ ¡QWERTYIPGHJLÑ´Ç<ZXCVB-N,.-ª!”·$%&/()=?¿QWERTYUIOP^* ASDFGHJKLѨÇ>VBN-M;:_\|@#¢¬÷“”≠
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Color range / color palette
BLACK
C:0 / M:0 / Y:0 / K:100 R:34 / G:34 / B:33#222221
PANTONE 123 CP
C:0 / M:19 / Y:89 / K:0R:242 / G:206 / B:59#f2ce3b
PANTONE 485 CP
C:0 / M:95 / Y:100 / K:0R:196 / G:40 / B:26#c4281a
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Application 1 ink / Black
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Application 1 ink / Negative
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Grayscale application
70% BLACK 30% BLACK100% BLACK
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Application on backgrounds / Examples
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Social networks / Icons
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24"'
KARATE WORLD CHAMPIONSHIPS MADRID 2018
24™
KARATE WORLD CHAMPIONSHIPS MADRID 2018
24"'
KARATE WORLD CHAMPIONSHIPS MADRID 2018