FOR TRADE SHOW
EXHIBITORS
24
presented by
A DETAILED STRATEGY1
1
overall goals
A DETAILED STRATEGY
plan of action
content developmentassign responsibilities
incorporate into exhibit
concrete goals
which outlets?
pre-show promotion
SET CONCRETE
2
click-throughs
2SET CONCRETE
# of likes, comments & shares
2SET CONCRETE
# of link click throughs
2SET CONCRETE
# of mentions & tags
2SET CONCRETE
# of website referrals/leads
SHOW HASHTAGS3
4 WHERE YOUR ATTENDEES ARE ENGAGING THE MOST
5 THE RIGHT CHANNEL
5 THE RIGHT CHANNEL
instant photos
&videos
5 THE RIGHT CHANNEL
INSTAGRAM twitter
bite-sizecontent
pre, during& post show
instant photos
&videos
5 THE RIGHT CHANNEL
INSTAGRAM twitter linkedin
bite-sizecontent
pre, during& post show
engage your professional connections
attending
instant photos
&videos
5 THE RIGHT CHANNEL
bite-sizecontent
pre, during& post show
engage your professional connections
attending
photo albums,longer posts
& daily recaps
twitter linkedin facebook
instant photos
&videos
6 DESIGNATE A SOCIAL MEDIA
7BUT ENCOURAGE THE WHOLE TEAM TO
8USE THE SHOW
SO ATTENDEES CAN FIND YOU
9YOU’LL BE TWEETING AND POSTING
LEADING UP TO THE SHOW
10YOUR BOOTH NUMBER AND GIVEAWAYS
INSTEAD TRY
TO WHAT ATTENDEES WANT
11
12
12
ORIGINAL CONTENT
Your Company @YourCompanyCheck out our blog post on what to see & do at #Tradeshow2014 www.link.com
12
Your Company @YourCompany@Attendee Let me �eld that question for you. [insert industry knowledge here] #Tradeshow2014
EXPERT INSIGHTS
12
Your Company @YourCompanyDon’t forget that #Tradeshow2014 networking events begin tonight in the atrium @ 5PM!
USEFUL INFO
12
Your Company @YourCompanyFacinating article on that topic everyone is talking about before the show. #Tradeshow2014
INDUSTRY ARTICLES
13
VALUABLE CONTENT
FROM OTHERS
beep boopwe do
business
DON’T SOUND LIKE
A CORPORATE
14
15 SURROUNDING THE TRADE SHOW
16SHARE ON-SITE
17FROM EDUCATIONAL SESSIONS
SHARE “BEST OF”
FROM EDUCATIONAL SESSIONS
18SHARE THE NON-BUSINESS PART OF EXHIBITING
SHARE THE NON-BUSINESS PART OF EXHIBITING
19CREATE YOUR OWN
GIVE VISITORS A REASON TO USE IT...
19CREATE YOUR OWN
SOCIAL PHOTO BOOTHuse a service like:> TagPrints Digital> Instaprint
GIVE VISITORS A REASON TO USE IT...
19CREATE YOUR OWN
HASHTAG CONTEST> Scavenger hunt> Best tweet, photo or video
GIVE VISITORS A REASON TO USE IT...
19CREATE YOUR OWN
host a twitter chat> Cover a hot topic> Facilitate a Q&A> Solve a problem
20
WITH YOURLEADS ONSOCIAL MEDIA
21TO MEET YOUR FOLLOWERS IN PERSON
22WITH MORE VALUABLE CONTENT
23POST-SHOW
24CONTINUE TO NURTURE & GROW YOUR NEW
photo credits: Slide 2: ‘Chess with champagne’ Flickr photo by Tristan Martin (CC BY-SA 2.0) Slide 3: ‘029/365 - April 17, 2009’ Flickr photo by user meddygarnet (CC BY 2.0) Slide 4: ‘DSC04332’ Flickr photo by Neil Rickards (CC BY 2.0) Slide 5: ‘Binoculars V’ Flickr photo by Chase Elliot Clark (CC BY 2.0) Slides 6-10: ‘Old TV’ Flickr photo by user stevestein1982 (CC BY 2.0) Slide 11: ‘Follow The Leader!’ Flickr photo by Vinoth Chandar (CC BY 2.0) Slide 12: ‘Get Work Done!’ Flickr photo by Todd Anderson (CC BY 2.0) Slide 13: ‘Rémi Beaupré, Meme Snippets, 2012’ Flickr photo by Retis (CC BY 2.0) Slide 14: ‘Shout’ Flickr photo by Garry Knight (CC BY-SA 2.0) Slide 15: ‘Boring’ Flickr photo by Chris Murphy (CC BY-SA 2.0) Slide 16: ‘dora dora 2’ Flickr photo by Philippe Put (CC BY 2.0) Slides 17-21: ‘Valuable Original Content’ Flickr photo by user 10ch (CC BY 2.0) Slide 22: ‘Invest in Sharing’ Flickr photo by Jonathan McIntosh (CC BY-SA 2.0) Slide 23: ‘tabletop assistant’ Flickr photo by Matthew Hurst (CC BY-SA 2.0) Slide 24: ‘Talking on the bench’ Flickr photo by Carlos Magariños (CC BY 2.0) Slide 25: ‘Polaroids.’ Flickr photo by Louise McLaren Slide 26: ‘DDC Factory Floor Memo Book’ Flickr photo by Mike Petrucci (CC BY-SA 2.0) Slide 27: ‘Underwood 450 Typewriter (HDR)’ Flickr photo by Dennis van Zuijlekom (CC BY-SA 2.0) Slides 28-31: ‘Lots of Hash’ Flickr photo by Michael Coghlan (CC BY-SA 2.0) Slide 32: ‘Photo Style Social Card’ Flickr photo by Cesar Santiago Molina (CC BY 2.0) Slide 33: ‘Tweet Me’ Flickr photo by Kate Ter Haar (CC BY 2.0) Slide 34: ‘ENGAGE’ Flickr photo by Squire Morley (CC BY 2.0) Slide 35: ‘Strengths and Weaknesses’ Flickr photo by Paul Pival (CC BY-SA 2.0) Slide 36: ‘TransparencyCamp 2012’ Flickr photo by user justgrimes (CC BY-SA 2.0)
All photos have been resized/cropped and built upon with graphics/text.
slideshare created by...
your exhibit innovatornimlok.com
@Nimlok
click for more tips & tricks
facebook.com/nimlok
nimlok.com/trade-show-blog-center
