Download - 22 d. zabel dosk 2013
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www.dosk.eu [email protected] [email protected]
Deutsches Obstsorten Konsortium (DOSK)German Fruit Variety Consortium
Dirk ZabelHead of Variety Innovations
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www.dosk.eu [email protected] [email protected]
What is DOSK ?
• DOSK is an association of nine fruit grower co‐operatives in Germany.
• DOSK intends to introduce new fruit varieties to the german market.
• founded in 2003
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Members of DOSK
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STRAWBERRIES in DOSK
10.000t
3.600t
5.600t
6.400t
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RASPBERRIES in DOSK
120t
90t
160t
90t
350t
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Sweet Cherries in DOSK
310t
250t
1.700t1.000t
400t
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APPLES in DOSK
90.000t 100.000t
80.000t
65.000t
130.000t
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www.dosk.eu [email protected] [email protected]
DOSK´s intentions• grouping of members interests
• enable access to variety for every interested party• managing of new projects(=innovation process)
• coordinated marketing strategy• distribution of new varieties by members
• strengthen the chance of successby substantial volumes of fruits
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www.dosk.eu [email protected] [email protected]
Innovation process
Tidd & Bessant; 2009
NEW PRODUCT
Selection ‐criteria
PBR / IPRLicensesBrandMarketing
Variety testing
Pre‐commercial orchards
Contact tobreeders
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www.dosk.eu [email protected] [email protected]
Key ‐ aspects
• professional selection of fruit varieties building an Innovation network forum for exchange of information analysis of sales market
• coordination of pre‐commercial plots– market tests– (presentation to growers)
• preparation of decisions in DOSK
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Pre‐commercial plots
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www.dosk.eu [email protected] [email protected]
pre‐commercial orchardin northern Germany located at ESTEBURG research station
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www.dosk.eu [email protected] [email protected]
Rules of DOSK• every member has the obligation to presentnew projects at the board meeting beforeplanting.
• each cooperative has the option to join• there is no obligation to join• if the board decides not to start a project withDOSK, each single cooperative has the rightto do it alone.