WEBINAR2016’s Hottest Sales & Marketing Predictions for the Channel @goallbound#NeverSellAlone
Jen SpencerDirector of Sales & [email protected]@jenspencer
Hey! It’s nice to meet you.
• Smarketer• FRIENDS fanatic• Generally speaking, does
not trust birds
Hey! It’s nice to meet you.
• Loves using #hashtags, memes, gifs and emojis to communicate
• Relationship builder• Good vibes promoterJessica Sanchez
Director of Content [email protected]@AllboundJessica
Hey! It’s nice to meet you.
• Likes vanilla ice cream• Has never been more
excited than he is right now• Agrees with Jen on the birds
Matt HenslerDirector of Customer [email protected]@matthensler
Today’s Agenda• Interactive Content Marketing• Social Selling• Video• Human to Human Marketing• Customer Success • Q&A
#NeverSellAlone
2013the year of “real-time” marketing and the fading out of “campaigns."
2014Always be• coaching• delighting• transparent• helping
#NeverSellAlone
2015
#NeverSellAlone
All about mobile.
#NeverSellAlone
Interactive Content
Marketing
Anything from a quiz to a complex app
#NeverSellAlone
#NeverSellAlone
Companies building the most effective journeys master four interconnected capabilities: • automation• proactive personalization• contextual interaction, and • journey innovation
- Harvard Business Review
• ROI calculator• Interactive magazine• Quiz
#NeverSellAlone
Put yourself in your channel partner's shoes. Address their challenges.
#NeverSellAlone
#NeverSellAlone
Social Selling
Use social selling to transforming your operations from an inward focus to a customer focus.
#NeverSellAlone
Share content from other leaders in the field
#NeverSellAlone
Social selling is about helping others through their decision making process
#NeverSellAlone
Empower Channel Resellers to become thought leaders and experts
#NeverSellAlone
#NeverSellAlone
Video
#NeverSellAlone
A 30 second informational video about your products or services can give your channel partners the support they need to sell.
Isn’t Video Expensive?
#NeverSellAlone
Is Video Effective?
#NeverSellAlone
#NeverSellAlone
Human to Human
Marketing
#FlipMyFunnel #NeverSellAlone
Try viewing both your existing and prospective channel partners as your customers.
#NeverSellAlone
#NeverSellAlone
1.Scout the Right Sponsors
#NeverSellAlone
2.Sponsor to Bring Your
Brand to Life
#NeverSellAlone
3.Attend the Sessions
#NeverSellAlone
4.Splurge on the Steak Dinner
5.Engage and Delight Your Current Channel Partners
#NeverSellAlone
#NeverSellAlone
Customer Success
#NeverSellAlone
• Culture of success• Understand your
customer• Personalize your
service• Communicate and
collaborate
#NeverSellAlone
1.Know me.
#NeverSellAlone
2.Deliver service
where and when I need it.
#NeverSellAlone
3.Solve my problem quickly.
Questions?Questions?
#NeverSellAlone
For information about Allbound, visitwww.allbound.com or call us at 480.685.5474