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Brazil Marketing Plan Execution
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Brazil Marketing Plan Execution
Softline Launch Campaign - 4 Touches Campaign
Target to Run – October Audience
Tecnology Team + Beyond CIO (Business - CEO, CFO, etc) Main Partner Executives
Objective Get Attention Present the Company & Positioning Show Prospect Importance Begin Relationship
Execution 4 Physically Touches (Once a Week) at main accounts. Other Accounts Expansion
Replicate Electronically the 4 Touches Market Expansion
Mídia Offline Newspaper and Elemedia Mídia Digital Press
Brazil Marketing Plan Execution
Softline 4 Touches Campaign Brazil Marketing Plan Execution
Contact received the most important Russian Newspaper with a strap announcing that an important news from Russia will impact their Business
1st Physical Touch – Getting the audience attention
October, 8th
E-Mail Marketing Expanding Physical Touches
1st Electronic Touch – Getting the audience attention
October, 9th
Softline 4 Touches Campaign Brazil Marketing Plan Execution
Matrioshka is a Russian symbol and connect the audience direct with Russia. In this second touch we sent a box with a Matrioska explain Softline is arriving in Brazil and a presentation and video in a pen drive inside the last doll.
2nd Physical Touch – Present the Company & Positioning
October, 15th
Softline 4 Touches Campaign Brazil Marketing Plan Execution
E-Mail Marketing Expanding Physical Touches The Email sent users to Softline site
2nd Electronic Touch – Present the Company & Positioning
October, 16th
Softline 4 Touches Campaign Brazil Marketing Plan Execution
We used the 3rd touch to show to the prospect/customer their importance to Softline remembering that we first introduce the company to them… Opening the newspaper the customer find an advertising introducing the Softline company to the market.
3nd Physical Touch – Show Prospect Importance
October, 22nd
Softline 4 Touches Campaign Brazil Marketing Plan Execution
October, 23rd
3nd Electronic Touch – Show Prospect Importance
E-Mail Marketing Expanding Physical Touches
Softline 4 Touches Campaign Brazil Marketing Plan Execution
The 4th touch established the relationship! We introduced the AM responsible for the account and invite the customer to toast this new relationship We advice the customer that AM was going to call to schedule a meeting and toast the new relationship!
4th Physical Touch – Begining the Relationship
October, 29th
Softline 4 Touches Campaign Brazil Marketing Plan Execution
4th Physical Touch – Begining the Relationship
October, 30th
E-Mail Marketing Expanding Physical Touches
Softline 4 Touches Campaign Brazil Marketing Plan Execution
Campaign Scorecard Management
96 Meetings done! 100 identified opportunities 53 São Paulo 47 NNE 58 Meetings to be done in São Paulo 36 Meetings to be done in Salvador US$ 7 Million Pipeline Generated
Softline 4 Touches Campaign Brazil Marketing Plan Execution
Press Activity – Press Lunch to Lauch Softline
Brazil Marketing Plan Execution
October 22nd Restaurante Eau Grill – Hyatt Hotal São Paulo Attendees - Jornalists Rodrigo Garcia - IT Mídia Felipe Dreher – IDG / Computerworld Amauri Vargas – DCI Max Gonzales – Mergermarket Edson Perin – TI para Negócios Guilherme Campos – Frost&Sullivan Maurício Chede – Frost& Sullivan Ana Paula Lobo – Convergência Digital Flávio Sartori- 3GO News / Portal Voit Flávio Xandó – FX Consulting
Press Activity – Press Lunch to Lauch Softline
Brazil Marketing Plan Execution
1st Week – Press Launch Results - 13 Articles
Convergência Digital – 23 de Outubro Computerworld – 23 de Outubro IT Web – 23 de Outubro DCI – 23 de Outubro
Press Activity – Press Around Softline Activity
Brazil Marketing Plan Execution
Sucesu-BA Event Cloud Article – Exploring Rock&Rio and Black Friday
Media Off Line
Valor Newspaper Oct and Nov 2 Half Pages 4 Footers
Elemedia 120 point of presence (São Paulo and Salvador)
Important Business Buildings
CENU Shopping – Business Complex
Brazil Marketing Plan Execution
Brazil Marketing Plan Execution
Citrix Mobility 2014 – Nov 6th.
Around 900 people present 220 people visited Softline booth 140 leads generated
Brazil Marketing Plan Execution
VMWare vForum 2014 – Nov 11th.
Around 800 people present 178 people visited Softline booth 479 leads* generated
* Implemented a form to capture leads around all Softline Solutions
Events with Microsoft Brand - November
Russian Night – Salvador (TI) – 20/11 39 attendees
40 leads
20 Opportunities
Russian Night – São Paulo (TI) – 25/11 18 attendees
49 Leads
13 Opportunities
Brazil Marketing Plan Execution
Leads Noite Russa São Paulo - 3 meses
AM Leads Contato Agendadas Em Negociação Realizadas Negadas Oportunidades
Andrade 0
Aline 3
Daniel 0
Gelson 0
Jaqueline 0
Leonardo 0
NA 1
Saldanha 1
TT SP 5 0 0 0 0 0 0
Leads Noite Russa São Paulo - 6 meses
AM Leads Contato Rn Agenda Rn em Neg Rn Realizada Negada Oportunidades
Aline 0
Andrade 13
Daniel 0
Gelson 0
Jaqueline 0
Leonardo 0
NA 4
Saldanha 2
TT SP 19 0 0 0 0 0 0
Leads Noite Russa São Paulo - 12 meses
AM Leads Contato Rn Agenda Rn em Neg Rn Realizada Negada Oportunidades
Aline 12
Andrade 0
Daniel 0
Gelson 1
Jaqueline 0
Leonardo 1
NA 6
Saldanha 5
TT SP 25 0 0 0 0 0 0
TT Geral 49 0 0 0 0 0 0
Event Scorecard Lead Management
Event Invitation
Softline Office Launch - November
Brazilian Silicon Valey Region Near all Technology Companies Modern Office Near the traffic
Brazil Marketing Plan Execution
Sucesu BA - Congress Event - November Huge Congress with TI people Softline booth as the center of attention – Mexican Paletas Distribution Capturing Database and 208 Leads GRM presentation – Full Room – 50 attendees
Brazil Marketing Plan Execution
SoftwareOne Competitor desperate reaction
Eventos com Microsoft - Dezembro
Coquetel Russo – São Paulo – (TI) 09/12 04 attendees
25 Leads
Noite Russa – Recife (TI) – 11/12 32 attendees
104 Leads
Amcham (Americam Chamber) Salvador – 11/12 25 attendees
19 Leads
Brazil Marketing Plan Execution