Download - 2013 Young Lions
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Animal Watch
“Conscience is the inner voice that warns us somebody may be looking.” H.L. Mencken
We are watching!
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Do you feel imprisoned by your conscience?
If so here is your chance to free yourself.
Help us raise awareness for animal sheltering.
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!
Online platformOnline platform«Have you seen the owner?»
TVCTVC• Acun Media proudly presents.
Survivor!• Yalan Dünya scenario
integration • Public spots – on all national
channels
PressPress“Do you feel imprisoned by
your conscience? There is a chance to free yourself. Help
us raise awareness for animal sheltering. Don't buy
pet!"
AmbientAmbientA celebrity and a volunteer will need you to survive in
Benetton and Diesel stores!
OOHOOH•You are free now
•You are still imprisoned
PRPR• Don’t buy them from
petshop like a gift! Bring your kids to pet
them!
GerillaGerilla• Summer is over! Back to
school time! • Catch families ın the road
• Your child is on the way back home. But is your “gift” pet?” #animalwatch SMS-QR code
donation
If you were one of them
Animal Watch volunteers and a celebrity will be on display on Diesel and Benetton shop windows every day with a
message “To survive they need you”. We’ll give water for Foursquare check-ins and food for #animalwatch hashtags
on Twitter to show the people how difficult it is to live without food and water for the animals left behind.
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Microsite
Shelter animals displayed in the core microsite, “Have you seen the owner?”
Animal choosen by people to pet via Twitter. The ones who regularly pet their animals will be on the website and billboards with the message, “You are free now” and those who don’t will be displayed with the message “You are still imprisoned”.
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Ambient / Shopping Mall
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Results
Adopt animals from shelters
Be our supporter, donate regularly
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THANKS
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THANKS