Download - 2013 Predictions: IT Market Trends
2013 IT Market Trends and Predictions
Applications IT Spend Analyst Summary Analytics
Mobile Cloud Database & Technology Hot Topics
IT Market Trends and Predictions for 2013
IT Spend GDP growth falls from 2012 while IT and software growth accelerate
Analyst Summary SAP’s innovation areas are aligned with 2013 market trends
Applications Industry focus, integration, and user experience redefine the application market
Analytics Usability, relevance, and speed will drive adoption of analytics
Mobile Enterprise mobility moves beyond bring your own device (BYOD)
Cloud Integration, platform, and services will be pivotal as the cloud market expands
Database & Technology “Big Data” evolves into the mainstream in 2013
Hot Topics Social, business networks, and emerging markets are highlighted for 2013
2013 IT Market Trends & Predictions
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Applications IT Spend Analyst Summary Analytics
Mobile Cloud Database & Technology Hot Topics
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GDP Growth
IMF2 IHS1
IT Market Growth
Forrester4
SW Growth
Forrester4 IDC5 Gartner3
5.4%
2.9% 2.6%
IDC5
6%
Gartner3
4.2%
6.4%* 6.5%
2013 IT Market Trends & Predictions
GDP growth falls from 2012 while IT and software growth accelerate
IT Spend
Note: All growth rates in constant currency * Different methodologies used by IDC and Gartner to determine software growth Sources: 1IHS – “Top 10 Economic Predictions for 2013” – Dec 2012; 2IMF – “World Economic Outlook Database” – Oct 2012; 3Gartner – “Market Data Book 4Q 2012 Update” – Dec 2012; 4Forrester Research Inc – “Global Tech market Outlook 2013-2014” – Jan 2013; 5IDC – “Black book Q3 2012” – Nov 2012
Applications IT Spend Analyst Summary Analytics
Mobile Cloud Database & Technology Hot Topics
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Source Trend #1 Trend #2 Trend #3 Trend #4 Trend #5
IDC1 Mobile proliferation New generation of industry solutions
M&A in cloud SaaS
Social network sprawl
Rapid growth in discovery and predictive analytics
Gartner2 Internet of things “Big Data” meets social
Actionable analytics
Mainstream in-memory computing
Mobile apps and HTML5
Saugatuck3 Mobility will dominate
Velocity of business
Integrated, vertically optimized cloud solutions
Analytics in cloud offerings
Evolution of IT organization
Forrester4 iPads in enterprise Cloud and smart computing Emerging markets Demand for
consulting services -
Deloitte5 Mobile only (and beyond)
Social reengineering and beyond
Design as discipline
Reinventing ERP engine
Finding the face of your data
2013 IT Market Trends & Predictions
Sources: 1IDC – “IDC Predictions 2013: Competing on the 3rd platform” – Doc # 238044 – Nov 2012; 2Gartner – “Top 10 Strategic Technology Trends for 2013” – Oct 2012; 3Saugatuck – “Looking Back and Forth: Ten Emergent Trends and Planning Positions for the 2013 Boundary – Free Enterprise” – Dec 2012; 4 Forrester Research Inc– “Global Tech market Outlook 2013 and 2014” – Jan 2013; 5Deloitte – “Technology trends 2013” – Dec 2012; 6UBS – “Global I/O: Technology” – Nov 2012
SAP’s innovation areas are aligned with 2013 market trends
Analyst Summary
Applications IT Spend Analyst Summary Analytics
Mobile Cloud Database & Technology Hot Topics
2013 SAP AG. All Rights Reserved
Sources: 1IDC – “Predictions 2013: Competing on the 3rd platform” – Nov 2012; 2Gartner – “Predicts 2013: PPM leaders must embrace constant innovation and change” – Nov 2012; 3Gartner – “Predicts 2013: Application Integration” – Nov 2012; 4Ovum – “2013 Trends to Watch: Business Process Management” – Oct 2012; 5Ovum – “2013 Trends to Watch: Sustainability technology” – Oct 2012; 6IDC – “Insights Predictions 2013: Cross Industry Overview” – Dec 2012
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Enterprises will spend $65 billion on industry-specific solutions in 20131
58% of new investments in 2013 will involve direct participation by LoB executives1
Enterprise gamification will eclipse consumer gamification in 2013 and gamification market will grow 10x over next four years2
Application integration spend will increase by 33% from 2013 to 20163
User experience will be one of the most important criteria for product selection in 20134
Microsoft may strengthen its CRM/ customer experience offerings by acquiring a community management platform3
Investments in sustainability solutions will be influenced by challenging market conditions and volatile energy prices5
IT spend will grow fastest in healthcare, utilities, oil and gas, and mining verticals. Slowest growth will be in government6
Industry focus, integration, and user experience redefine the application market
Applications
2013 IT Market Trends & Predictions
Applications IT Spend Analyst Summary Analytics
Mobile Cloud Database & Technology Hot Topics
2013 SAP AG. All Rights Reserved
Sources: 1Gartner – “High- Tech Tuesday Webinar: BI and Analytics Market Trends: 2020 Vision” – Dec 2012; 2Forrester Research Inc – “Global Tech market Outlook 2013-2014” – Jan 2013”; 3Gartner – “The SMB market in 2013 Drivers, Trends & Predictions” – Nov 2012; 4IDC – “Predictions 2013: Competing on the 3rd platform” – Doc #: 238044– Nov 2012; 5Ovum – “2013 Trends to Watch: BI and Analytics” – Nov 2012
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Data discovery market will grow 28% to reach $1 billion in 20131
40% of BI purchasing will be led by LoBs by 20141
54% of users will be actively using, planning, or piloting mobile BI in 2013 (20% in 2012)1
Analytics and smart process apps will grow by 17% in 20132
BI/analytics cloud adoption in SMB will grow 20% YoY3
VC funding and M&A activities are expected in visual discovery, predictive analytics, and text/rich media analytics4
Packaged analytic applications will gain traction and be offered by SIs, vertical providers, and traditional BI vendors3
Ease of use and implementation will become key criteria for purchasing BI5
Context-aware data will drive demand for analytics1
Predictive analytics will extend into unstructured data leveraging “Big Data” tools5
Usability, relevance, and speed will drive adoption of analytics
Analytics
2013 IT Market Trends & Predictions
Applications IT Spend Analyst Summary Analytics
Mobile Cloud Database & Technology Hot Topics
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Sources: 1Gartner – “Top Technology Predictions for 2013 and Beyond” – Nov 2012; 2Gartner – “The SMB market: trends, drivers and predictions for 2013” – Nov 2012; 3IDC – “Insights Predictions 2013: The CIO Agenda” – Dec 2012; 4IDC – “Predictions 2013: Competing on the 3rd platform” – Doc# 238044– Nov 2012; 5IDC – “Insights Predictions 2013: Cross Industry Overview” – Dec 2012; 6Ovum – “2013 Trends to watch: Mobile Consumerization” – Oct 2012; 7IDC – “Role of Collaboration In Mobile Enterprise” – Doc # 237858– Nov 2012
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Proliferation of smart technology (M2M) will drive a 25% increase in software spending by 20141
SMB’s mobile connectivity to enterprise business will grow 25% in 20132
33% of all new apps will target a mobile platform3
Tablet market will grow by at least 42% in 20134
Smart mobile devices will generate 57% of overall IT market growth in 20134
Developer adoption will be crucial for RIM and Microsoft’s mobile platforms in 20134
Mobility will be a game changer in retail, government, healthcare, and oil and gas verticals5
Mobile wallets and POS integration solutions will be key battlegrounds among vendors5
MDM market will consolidate and move toward mobile application management6
Enterprise content management vendors will increasingly compete to support mobile collaboration7
Enterprise mobility moves beyond bring your own device (BYOD)
Mobile
2013 IT Market Trends & Predictions
Applications IT Spend Analyst Summary Analytics
Mobile Cloud Database & Technology Hot Topics
2013 SAP AG. All Rights Reserved
Sources: 1IDC – “Predictions 2013: Competing on the 3rd platform” – Doc # 238044– Nov 2012; 2Gartner – “Market Trends: Platform as a Service, Worldwide, 2012 -2016, 2h12 Update” – Oct 2012; 3Gartner – “Emerging Technology Analysis: How Consumer Device Technologies Can Support Cloud Adoption” – Mar 2012; 4Gartner – “Forecast: Public Cloud Services, Worldwide, 2010- 2016, 3Q 12 Update – Sep 2012; 5IDC – “Insights Predictions 2013: The CIO Agenda” - Doc # 238464 - Dec 2012; 6Ovum – “2013 Trends to watch: Cloud Services” – Oct 2012; 7Gartner – “Top 10 Strategic Technology Trends for 2013” – Oct 2012
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More than $25 billion will be spent in SaaS acquisitions by mid 20141
Integration services (iPaaS) market will grow ~34% in 20132
By the end of 2013, 90% of consumer connected devices will have access to the personal cloud3
Cloud security services will grow ~30% from 2012 to 20134
Two-thirds of mid-size firms will use cloud services in 2013, compared with just half in 20123
Industry-specific PaaS offerings will show rapid growth – generic PaaS will be commoditized1
“Cloud first” strategy will double to 70% over the next four years among CIOs5
Cloud governance and integration will emerge as a top priority6
Cloud services will be more strategic and transformational in 2013, encompassing the nexus of cloud, mobility, and data6
IT organizations will play a key role in providing cloud brokerage services7
Integration, platform, and services will be pivotal as the cloud market expands
Cloud
2013 IT Market Trends & Predictions
Applications IT Spend Analyst Summary Analytics
Mobile Cloud Database & Technology Hot Topics
2013 SAP AG. All Rights Reserved
Sources:; 1Gartner – “Big Data Drives Rapid Changes in Infrastructure and $232B in IT spending through 2016” – Oct 2012; 2IDC – “IDC Government Insights Predictions 2013: Government” – Dec 2012; 3IDC – “IDC Predictions 2013: Competing on the 3rd platform” – Doc # 238044– Nov 2012; 4IDC – “Worldwide Hadoop-Mapreduce ecosystem software 2012-2016 Forecast” – Doc #234294– May 2012; 5IDC – “Worldwide data integration and access software by segment 2012-2016 forecast and 2011 vendor shares” – Doc # 237752– Nov 2012; 6Ovum – “2013 trends to watch: Big data” – Oct 2012; 7IDC – “IDC Insights Predictions 2013: Cross Industry Overview” – Dec 2012; 8Gartner – “Predicts 2013: In-Memory Computing: Growing Gains, but Also Growing Pains” – Nov 2012
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Application integration and DBMS will contribute more than 50% of “Big Data” IT spend in 20131
“Big Data” deployments in U.S. government are expected to grow 30% in 20132
The “digital universe” will reach 4 zettabytes (~4B TB) by 2013 (50% YoY growth)3
Hadoop MapReduce ecosystem software revenue will grow by ~81% in 20134
Demand for data scientists will continue to exceed supply5
Real-time integration initiatives are heating up and will help drive adoption of composite data frameworks5
Data governance, data quality, and stewardship will emerge as key issues for enterprises6
Operational efficiency will drive “Big Data” demand in utilities, financial services, and manufacturing7
At least one-third of companies will adopt in-memory computing to grow revenue and improve margin8
“Big Data” evolves into mainstream in 2013
Database & Technology
2013 IT Market Trends & Predictions
Applications IT Spend Analyst Summary Analytics
Mobile Cloud Database & Technology Hot Topics
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35% of government organizations will evaluate or implement social analytics tools in 2013 for collaboration and sentiment analysis1
Team collaboration applications market will grow to ~$1.5 billion in 20133
A vast majority of SMB retailers plan to spend up to 24% of their IT budget on social media in 20134
15% of BI deployments will combine BI with collaboration and social software into decision-making environments in 20132
Enterprises will use consumer social networks’ identity management systems as a new foundation for enterprise authentication5
Social software platform spend will increase as organizations shift from point offerings to integrated suites6
Oracle will likely acquire a more robust social networking tool with an existing customer base in 20135
Businesses will struggle with enterprise social network sprawl as more businesses move from experimentation to integration5
Social technologies proliferate across the enterprise
Social
Business Networks
Social
Emerging Markets
2013 IT Market Trends & Predictions
Sources: 1IDC – “IDC Government Insights Predictions 2013: Government” – Dec 2012; 2Gartner – “Predicts 2013: BI and analytics need to scale up a support explosive growth in data sources” – Dec 2012; 3IDC – “Worldwide Collaborative Applications 2012 – 2016 Forecast” Doc # 235279– Jun 2012; 4IDC – “Perspective: The 3rd platform provides advantages for SMB retailers” – Doc # GRI237483– Oct 2012; 5IDC – “IDC Predictions 2013: Competing on the 3rd platform” – Doc # 238044– Nov 2012; 6Gartner – “Market trends: Community and suite applications flourish in enterprise social software marketplace” – Dec 2012
Applications IT Spend Analyst Summary Analytics
Mobile Cloud Database & Technology Hot Topics
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Integration brokerage will grow 17.3% in 2013 to $1.8 billion1
B2B e-commerce traffic will increase 10x in the five years ending in 20132
50% of B2B collaboration will take place through Web APIs by 2016 with the widespread adoption of cloud, mobile, social, and data3
Cloud hubs, accounting for 18% of U.S. government cloud market, will continue to grow in 2013 and create new business models for IT procurement4
End user supply chains will improve upstream (suppliers) and downstream (customers) collaboration to compete better in a faster world5
Networked supply chain will dramatically improve business process opportunities in the manufacturing industry6
As service excellence becomes a priority in 2013, supply chains will take a holistic lifecycle view integrating disparate systems (PLM, ERP, CRM, SRM) across the globe5
Community-based clouds will be the preferred cloud model in financial services6
Networked supply chains will become a critical part of B2B collaboration
Business Networks
2013 IT Market Trends & Predictions
Sources: 1Gartner – “Competitive landscape: Integration brokerage” – Nov 2012; 2Gartner – “Predicts 2013: Application Integration” – Nov 2012; 3Gartner – “Predicts 2013: Application Development” – Nov 2012; 4IDC – “IDC Government Insights Predictions 2013: Government” – Dec 2012; 5IDC – “IDC manufacturing insights: top 10 2013 predictions” – Dec 2012; 6IDC – “IDC Financial Insights Predictions 2013: Financial Services” – Dec 2012
Applications IT Spend Analyst Summary Analytics
Mobile Cloud Database & Technology Hot Topics
Business Networks
Social
Emerging Markets
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IT spending in emerging markets will grow by 8.8% to exceed $730 billion in 2013, 2x developed markets’ growth1
Software market in China will grow 14% in 20132
Russia’s banking market for enterprise software is expected to grow 10% in 20133
Mobile phone market in India will grow 14% in 2013, reaching 251 million units4
Enterprise application software in Sub-Saharan Africa is expected to grow ~8.4% in 20135
Increasing adoption of mobile devices and services will spur new opportunities in telecom and retail sectors in Indonesia6
Social and mobile will experience strong growth in Brazil, driven by rapid growth of middle class7
Financial institutions will primarily use “Big Data” for online analysis of client behavior data in Latin America8
Reverse innovations – emerging market developments translated to solutions for developed countries – will increase in 20139
Emerging markets will continue to be a growth engine in 2013
Emerging Markets
2013 IT Market Trends & Predictions
Sources: 1IDC – “Predictions 2013: Competing on the 3rd platform” – Doc # 238044 – Nov 2012; 2 Forrester Research Inc – “China tech market outlook: 2012 to 2013” – Oct 2012; 3Gartner – “Emerging market analysis: IT, Russia, 2012 and beyond” – Apr 2012; 4Gartner – “Predicts 2013: Indian IT industry set to embrace uncertainty to secure the feature” – Nov 2012; 5Gartner – “Market Statistics Online” – Dec 2012; 6Gartner – “Market trends: IT services Asia/ Pacific and Japan 2012 – 2013” – Oct 2012; 7Gartner – “Predicts 2013: Brazil, a new IT giant” – Nov 2012; 8IDC– “Financial insights predictions 2013 – Financial services” – Dec 2012; 9Global Trends Report 2013 – “Strategy Dynamics Global SA” – Dec 2012
Applications IT Spend Analyst Summary Analytics
Mobile Cloud Database & Technology Hot Topics
Business Networks
Social
Emerging Markets
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2013 SAP AG. All Rights Reserved