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stand out. for good
Fixture Placement
Product Display Visual Presentation
Basic Standards Creativity
Wall Scapes Table Layout
Visual Merchandising Personalities
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Personalities Why do we merchandise by Personalities?
• Organizes vast array of Customer Choices
• Narrows focus for consumers shopping experience
• Creates “departments” within our smaller footprint
• Offers Marketing tools
Bo
ho
Mod Classic
Ind
igo
Gir
l Romantic
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Personalities Who are they? Mod Classic
Definition- (of a garment or design) of a simple elegant style
not greatly subject to changes in fashion
Styles to watch for- Cocktail Dresses, Peplum, Blazers,
Chiffon Button Ups, Structured Bottoms
Brands- Esley, Black Swan Cecico, Freeway, Others Follow,
De Chance, Very J, Sage, Altar’d State
Iconic Styles
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Mod Classic Classic Silhouettes
Celebrity
Trendsetters
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Mod Classic
Our Product
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Mod Classic
Our
Presentation
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Mod Classic
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Romantic Definition- Inclined toward or suggestive of the felling of
excitement and mystery associated with love
Styles to watch for- Lace, Soft Floral Prints, Ruffles, Silhouettes
that Flow, Pastel Colors
Brands- Alice Moon, Mystree, Doe & Rae, Freeway, Altar’d State
Images that Evoke Romance
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Romantic Romantic Silhouettes
Celebrity
Trendsetters
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Romantic
Our Product
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Romantic
Our
Presentation
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Romantic
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Boho Definition- Boho Chic is a style of female fashion drawing on
various Bohemian and “Flower Child” influences
Styles to watch for- Crochet, non-Structured Garments,
Embroidery, Maxi Skirts, Tribal Patterns
Brands- Free People, Flying Tomato, Black Swan, Jack,
Vintage Havana, Judith March
Images with a Bohemian Flare
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Boho Boho Silhouettes
Celebrity
Trendsetters
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Boho
Our Product
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Boho
Our Presentation
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Boho
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Seasonal Section
As the seasons change, so do some of our trending
personalities! Keep your eye out for seasonal direction on
new and deleted personalities.
Examples- Bold, Luxe, SoCal, and the current Indigo Girl
These Personalities typically reflect the Customer Choices
that are relevant to a particular season
Indigo Girl
Definition- This Fall friendly personality pairs
transitional pieces, graphic tee’s, denim friendly tops
and sweaters, and layering items
Styles to watch for- Accents of Tribal, Jackets, Tee’s,
Chambray, Chunky Sweaters…and of course denim
Brands-
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Indigo Girl
Our Product
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Indigo Girl
Our Presentation
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• Find a small location to house a basics presentation close to your fitting room
• Keep styles sorted when merchandising
• Accent tables when appropriate with layering pieces that coordinate
• Utilize basics when dressing mannequins
• Make sure they are recovered at all times
Merchandising Basics
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Fixture Placement
• Create a dynamic store environment by varying fixture types
and the path in which they are placed
• Place some tables on an angles to establish interest
• Inventory the fixtures you have and sketch your floorplan first
• Refresh your floor frequently so your frequent customers
don’t see the same layout over and over
• Don’t forget to keep no less than 3’ between fixtures for handicap accessibility
Blank floorplans located on the employee portal
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• To keep your presentation clean and not cluttered, use the examples below to help you
grid your tables
• Tables may include a coordinating shoe, accessories (handbags, jewelry, belts, sunglasses),
gifts, and books…don’t over clutter
• Pick a top or dress that represents the personality well and has a color story that you can work
from and use that as the anchor for your presentation
• Place additional garments that either compliment or coordinate-at least one outfit should be
represented in the display
• When pulling gifts and accessories, think of what this Personality would wear and decorate
her home with…following the color story helps keep the table well presented
• Place items in groupings and don’t dispersed them all over the table
• Lastly, style your mannequin appropriately for the Personality-Don’t use the key pieces placed
on the table. Utilize items on the surrounding rolling racks so you don’t double expose
Table Layout
Riser Riser
M
M
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Wall Scapes • Vary your walls as much as possible
• Review capacity and types of merchandise
to understand
the wall scape you will need
• Sketch your walls first…this will help you
know how
it will layout and what fixtures you will need
• Break up walls using shelves and side
hangs
• Create balance with symmetry or
asymmetry…not every wall should mirrored
• View large walls as two separate entities
14’ Walls
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Wall Scapes
18
’ Wal
ls
10
’ Wal
ls
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Wall Scapes Displaying Apparel
Creating a Color Story Color stories provide endless opportunity for creating complimentary
visual interest and moods within each Personality.
• Select an inspiration item
• Use two to three colors mixed with neutrals
• Intermix solids to break up prints and patterns
• Utilize colors to bounce your eye across the wall
• Use layering pieces to enhance the wall…outfit a
few of the front items to inspire your customer
• Multiple items on a faceout should be uniform in
silhouette…longer items in the front
• Break up side hangs with alternating
colors/prints/sleeve lengths
• Ensure that bottom of garments don’t touch the
floor…1.5” from ground
Insp
irat
ion
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Wall Scapes Displaying Gifts and Accessories
• Merchandise by Personality
• Gifts should be a collection…items should look
great together and make a cohesive statement
• Balance clean presentations and creating interest
• Grouping items (not like soldiers) keeps an
uncluttered presentation
• Never overcrowd shelves with too many gifts
• Don’t place under garments that are hanging too
low
• Keep candles grouped by brand within a
personality…same scents in different containers
merchandised together
• Create a system of backstocking to keep from
overcrowding
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Wall Scapes Top Shelf Decor
• Mannequins should represent the best of the
Personality you are representing
• Limit items placed on the shelf…
don’t over work it
• Use gifts represented in the wall below
• Place props that are “thematic” and create
visual interest
with varying heights
• “Decorate” as if this is their home
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Basic Standards
Finish the garments
• All components steamed
• Buttons buttoned
• Sashes/belts tied
• Zippers zipped
• Hangers straight and forward
• Shoulder strings tucked in (only use if
one shoulder garment)
• All merchandise sized from
smallest to largest
Items to pay attention to that will
keep your store pristine and orderly
Hanging Merchandise
• Silhouettes on faceout should match
• Longest item in front (exception: top in front
of pant or long skirt)
• Breakup t-stands, rolling racks and side hangs
with alternating colors/print/sleeve lengths
• Hangers should form question mark (exception:
rolling rack or t-stand on the left side of
fixture…garment should face forward with the
hook in a reversed question mark
Gifts
• All items should be unpackaged
• Clear plastic and corner cardboard
should be removed…make sure you
reattached price tag
• Items that need assembling…do so
Shoes
• Represent one style on tables
• Always use the right foot and show the
outside
• Use size range between 6.5-7.5
H
ange
rs R
ever
sed
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Jewelry
• Merchandise by brand…keep like cards
together
• Group styles by personality
• Presentation should be interesting but
clean
• Don’t over use one style on mannequins…
some should remain in inventory for
customers to purchase
• Feature tables should house “specialty” brands
• To fill space, use multiple pegs to spread out
necklaces