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2012 Economic Census Reference Webinar Series
An Introduction to the 2012 Economic Census
Webinar # 1 of 4
January 29th, 2014
Andrew W. HaitData Product & Data User Liaison
U.S. Census Bureau
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2
Outline• What is the Relationship Between the Economic Census
and Other Census Bureau Economic Programs?
• What Businesses are Covered by the Economic Census?
• How was the Economic Census Data Collected?
• What Will Be Published for the Economic Census and When and Where Will it be Released?
• How Can I Use the Data from the Economic Census?
• Preview of Webinars 2 thru 4
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Census Economic Programs• Monthly Economic Indicators• Current Economic Programs• Economic Census
– Economic Census of Island Areas (ECIA)
– Survey of Business Owners (SBO)
– Commodity Flow Survey (CFS)
• Census of Governments
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Economic Indicators• Sample surveys• Provide a
monthly snapshot of the U.S. economy– Primarily national-level– More aggregated
industries– Selected key statistics
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Other Current Economic Programs
• Sample surveys
• Administrative data (CBP and NS)
• Provide more detailed quarterly and annual
snapshots of the U.S. economy
– National, state and selected local area (county) data
– More detailed industries
– Additional statistics
• Foreign Trade data
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The Economic Census – Industries and Products
• Provides the most detailed portrait of employer businesses in the U.S.
• Covers the most detailed industry data available
• Comparability info provided• Includes information on over
15,000 detailed products
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The Economic Census – Geographies and Other Data
• Information is shown down to the local city or town level
• Detailed breakouts by business size, franchise status, etc.
Retail Sales in Bergan County, NJ Places: 2007
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The Economic Census – Where We Are Today…
• Collection Began in Dec. 2012– Electronic Response Options– Paper Forms
• Responses Due Feb. 12, 2013• Extensions Granted Thru Aug.
2013• Overall Response Rate: 84%• Reviewing data for publication
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The Economic Census Data• Advance Report – Mar. 27th 2014
– Selected preliminary statistics at national level by sector and subsector
• Industry Series – May 2014 thru Feb. 2015– Detailed statistics (including products data) at
national level by industry
• Geographic Area Series – Feb. 2015 thru Dec. 2015– Detailed statistics at state thru local area levels by
industry
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The Economic Census Data (cont.)
• Subject and Summary Series – Feb. 2015 thru Jun. 2016– Detailed statistics (including products data, business
size, and other misc. topics) primarily at national level by industry
• ZIP Code Statistics – Jul. 2016– Business counts by ZIP Code by industry for selected
sectors
Visit business.census.gov for detailed schedule, descriptions, and related info
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Related Economic Census Data• Economic Census of Island Areas – Apr.
2014 thru Sept. 2015– Detailed statistics for CNMI, Guam, AS, USVI,
and PR
• Survey of Business Owners – Jun. 2015 thru Dec. 2015– Detailed business statistics by race, ethnicity,
gender, and veteran status of the business owner
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Where Can I Access this Census Bureau Economic Data?
• AFF • Individual
Program pages• ISP
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How Can I Use the Data from the Economic Census…
• Provide a suite of comprehensive, consistent, and reliable information that existing businesses can use to:– measure their performance
against industry averages– identify expansion
opportunities
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What About Local Groups…
• Provide information that chambers of commerce and other local business organizations can use to:– understand their economy– attract new businesses to
their areas
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Anything for Entrepreneurs?
• Provide critical information that entrepreneurs need for new businesses in – business plans– loan
applications
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Webinar Series - What’s Next…• #2: What’s New for the 2012 Economic Census (Industries)
– Wed. Feb 12th, 2pm
– Emerging industries, industry consolidations / refinements
• #3: What’s New for the 2012 Economic Census (Geographies) – Wed. Feb 26th, 2pm
– New counties and metros, more small places, more sectors with local data, other changes
• #4: What Else Is New for the 2012 Economic Census – Wed. Mar 12th, 2pm
– New business.census.gov site (incorporating the Industry Statistics Portal), product updates, new Enterprise Statistics report
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Questions