Download - 2010 Trends in Marketing and Advertising
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Trends in Marketing & Advertising 2010
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the mind is 95% subconscious
http://www.flickr.com/photos/9400309@N03/2846446982/
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simply put:we have very little understanding of our own wants
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http://www.justdesktopwallpapers.com/images/filmstv/simpsons/1280/homer-simpson-wallpaper-brain.jpg
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choice can be demotivating
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http://civileats.com/wp-content/uploads//jam_jars.jpg
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Jams6 24
Approach 40% 60%
# Try 1.38 1.5
Buy 30% 3%
Dan Ariel, Predictably IrrationalIyengar, Lepper (2000)
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decoy products
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Dan Ariel, Predictably Irrational
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16%
0%
84%
Dan Ariel, Predictably Irrational
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16%
0%
84%
68%
32%
Dan Ariel, Predictably Irrational
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in reacting we are more similar
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in reacting we are more similarin expressing we are more dissimilar
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in reacting we are more similarin expressing we are more dissimilar
Neuromarketing
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there is no language to express what people truly love
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neuromarketingisn’t new principles in science
http://www.idsnews.com/news//mfiles/photos/0000-02-1190485149.jpg
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neuromarketingisn’t new principles in scienceit’s new attributes that we couldn’t previously express
http://www.idsnews.com/news//mfiles/photos/0000-02-1190485149.jpg
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emotionis necessary forreason
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http://www.flickr.com/photos/13612801@N03/3693541798/
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brains pay attention to what brainscare about, not necessarily whatthe conscious mind cares about.
Stephen Anderson
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brains pay attention to what brainscare about, not necessarily whatthe conscious mind cares about.
Stephen Anderson
Q: What does the mind care about?
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Stephen Anderson
» Surprise, novelty, the unexpected
Q: What does the mind care about?
brains pay attention to what brainscare about, not necessarily whatthe conscious mind cares about.
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Stephen Anderson
» Surprise, novelty, the unexpected» Fun, playfulness, humor
Q: What does the mind care about?
brains pay attention to what brainscare about, not necessarily whatthe conscious mind cares about.
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Stephen Anderson
» Surprise, novelty, the unexpected» Fun, playfulness, humor» Varying visuals
Q: What does the mind care about?
brains pay attention to what brainscare about, not necessarily whatthe conscious mind cares about.
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Tempting your Customers
http://johnnyholland.org/wp-content/uploads/cpk-card-curiosity1.jpg
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Playing hard to get
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Playful Language
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game mechanics
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Stephen Anderson, Seductive Interactions @ SXSW 2010
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Stephen Anderson, Seductive Interactions @ SXSW 2010
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Stephen Anderson, Seductive Interactions @ SXSW 2010
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Stephen Anderson, Seductive Interactions @ SXSW 2010
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Stephen Anderson, Seductive Interactions @ SXSW 2010
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Stephen Anderson, Seductive Interactions @ SXSW 2010
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user-centeredadvertising
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http://blog.misprintt.net/wp-content/uploads/2007/10/banner_ads.jpg
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the basic idea:do what you do every day and brands should support that
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PremiumAd Networks
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As publishing channels evolve, success metrics will become more varied
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http://blog.flurry.com/?month=2&year=2010
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http://blog.flurry.com/?month=2&year=2010
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So now what?
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GREAT ONLINEEXPERIENCE
That was fun!
Stephen Anderson, Seductive Interactions @ SXSW 2010
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GREAT ONLINEEXPERIENCE
(REVERSE ENGINEERING)
Hmm... WHY was that fun?That was fun!
Stephen Anderson, Seductive Interactions @ SXSW 2010
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GREAT ONLINEEXPERIENCE
(REVERSE ENGINEERING)
Hmm... WHY was that fun?That was fun! Aha!
Stephen Anderson, Seductive Interactions @ SXSW 2010
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GREAT ONLINEEXPERIENCE
(REVERSE ENGINEERING)
Hmm... WHY was that fun? Aha!That was fun!
>
humanpsychology
human
psycho
logy
human
psychology
human
psycho
logy
human
psychology
USEFUL TOOLS FOR CREATING...
human
psychology
Stephen Anderson, Seductive Interactions @ SXSW 2010
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???
???
???
PERSUASION, CHOICE, INFLUENCE
GAME MECHANICS
COGNITIVE SEDUCTION:FUN, HUMOR, PLAYFULNESS,
SURPRISE,
??? SOCIAL PSYCHOLOGY / SOCIAL DESIGN
Stephen Anderson, Seductive Interactions @ SXSW 2010