2009 Annual Meeting2009 Annual Meeting
October 21st, 2009October 21st, 2009
What is a “B.I.D.”?What is a “B.I.D.”?
B.I.D. stands for “Business Improvement District”B.I.D. stands for “Business Improvement District” Created by a municipality under state lawCreated by a municipality under state law Shorewood BID created in 1999Shorewood BID created in 1999 Special assessment district for commercial properties Special assessment district for commercial properties
in a designated area (in this case, all commercial in a designated area (in this case, all commercial property on Oakland and Capitol in Shorewood)property on Oakland and Capitol in Shorewood)
Commercial property owners and businesses make up Commercial property owners and businesses make up board of directorsboard of directors
Board of directors control spending of special Board of directors control spending of special assessment dollars, activities, and staff of the BIDassessment dollars, activities, and staff of the BID
Board of DirectorsBoard of Directors
Tim Ryan – Chairman, Harley’s; The Store for Men Leonard Sobczak – Vice-Chairman, Eastmore Real Estate Becky Reinhardt – Treasurer, North Shore Bank Aaron Foley – Secretary, McDermott, Foley, Johnson & Wilson Betsy Delich, Chiropractic Company Andrew McCabe, Allstate Insurance Mike Stoner, North Star American Bistro Dawn Anderson, Village Trustee representative Karen Dean, Community Development Authority representative Mike O’Brien, Edward Jones Investments Christina Brown, resident member Elizabeth LeBlanc, SHOP Jaci Sumner, Gloss Photography Howie Goldklang, The Establishment
Shorewood Business Improvement Shorewood Business Improvement DistrictDistrict
2009 Activities2009 Activities Marketing and communications Marketing and communications
program that features major events, program that features major events, website, newsletters, print website, newsletters, print advertising, and our “E-News” email advertising, and our “E-News” email blast once per monthblast once per month
Special for 2008: Butterflies in Flight Special for 2008: Butterflies in Flight public art event and auctionpublic art event and auction
3 “Learn Over Lunch” events3 “Learn Over Lunch” events 6th annual Shorewood Criterium6th annual Shorewood Criterium 4rd annual Showcase Shorewood4rd annual Showcase Shorewood 5th annual Holiday Shopwalk5th annual Holiday Shopwalk
The BID continues its strong The BID continues its strong collaboration with the Village and collaboration with the Village and CDA regarding commercial CDA regarding commercial redevelopment, Retail Retention and redevelopment, Retail Retention and Recruitment, 2010 Capitol Dr. Recruitment, 2010 Capitol Dr. reconstruction, Business Incentive reconstruction, Business Incentive Fund, and Façade Grant Program Fund, and Façade Grant Program
2009 BID Budget2009 BID Budget
IncomeBID Assessments $106.600TIF/CDA Grant $ 25,000Event Revenues $ 47,000Total Income $178,600
ExpensesAdministrative $ 54,503Marketing Programs $ 117,103Marketing Shorewood Contribution $ 10,000
Total Expenses $ 181,606
Jan. 1, 2010 projected reserve $ 13,000
2008 Audit available tonight for review
Façade Improvement Façade Improvement Grant ProgramGrant Program
All commercial All commercial property in the property in the Oakland and Oakland and Capitol Dr. corridor Capitol Dr. corridor is eligibleis eligible
Matching Funds up Matching Funds up to $25,000 (at 50% to $25,000 (at 50% of project cost). of project cost). $2,000 match for $2,000 match for Design consultantsDesign consultants
By end of 2008, By end of 2008, over $320,000 will over $320,000 will have been granted have been granted to Shorewood to Shorewood businesses and businesses and property owners property owners since 2004since 2004
Phase II of funding Phase II of funding from CDA will offer from CDA will offer another $300,000 another $300,000 to eligible projectsto eligible projects
Business Incentive FundBusiness Incentive Fund Low Interest Loan ProgramLow Interest Loan Program First two approved this First two approved this
month!month! Village Board and CDA Village Board and CDA
approved $500,000 of approved $500,000 of additional funding this week.additional funding this week.
Eligible activities includeEligible activities include
Real property acquisition, Real property acquisition, building demolition, site building demolition, site preparation, and similar site-preparation, and similar site-related redevelopment activities related redevelopment activities to stimulate business to stimulate business development.development.
Interior and exterior building Interior and exterior building rehabilitation and new rehabilitation and new construction.construction.
Leasehold improvements; the Leasehold improvements; the acquisition of furniture, fixtures, acquisition of furniture, fixtures, and equipment; and working and equipment; and working capital.capital.
Sweet and Associates
Retail Recruitment and Retail Recruitment and Retention ProjectRetention Project
CDA funded the project with consultant CDA funded the project with consultant (Business Districts Inc.)(Business Districts Inc.)
Report will be released Report will be released next weeknext week along with along with BDI’s “BDI’s “50 Tips That Produce Store Profits50 Tips That Produce Store Profits ” ” seminar on Wednesday, October 28seminar on Wednesday, October 28 thth at 8 AM at 8 AM in Village Community Roomin Village Community Room
Study will report on a consumer survey, a Study will report on a consumer survey, a report on peer communities, and will provide report on peer communities, and will provide action plan for Village and BID staff to action plan for Village and BID staff to implement over the coming months and years.implement over the coming months and years.
Kensington and Oakland Kensington and Oakland Ave. Development Ave. Development
Marketing and Marketing and CommunicationsCommunications
• Learn Over Lunch Program and Annual Meeting
• Special Events: Butterflies in Flight, Shorewood Criterium, Showcase Shorewood, and Holiday Shopwalk
• Communication Vehicles – Newsletter – Annual Report – New BID Brochure (to support business recruitment/retention) – Monthly e-News Messages – Print Advertising and Public Relations
• Shorewood Today Magazine
• shorewoodwi.com website and paid search
• Civic Participation – 4th of July Celebration – National Night Out – Halloween Trick or Treating
Learn Over LunchLearn Over Lunch
““Greening Your Greening Your Business” in FebruaryBusiness” in February
““Get Yourself and your Get Yourself and your Business Organized” in Business Organized” in MarchMarch
““Guerilla Marketing” in Guerilla Marketing” in OctoberOctober
Communications with BID Communications with BID members and communitymembers and community
E-news (monthly)E-news (monthly) Newsletter (2 times per yr.)Newsletter (2 times per yr.) Shorewood TodayShorewood Today Magazine (3 times yr.) Magazine (3 times yr.) Print Advertising Print Advertising Annual ReportAnnual Report Coming Soon! Business recruitment Coming Soon! Business recruitment
materialsmaterials
Events Events 20092009
Butterflies in FlightButterflies in Flight In cooperation with In cooperation with
The Shorewood The Shorewood FoundationFoundation
June 20June 20thth through through August 30August 30thth auction auction
30 Butterflies on 30 Butterflies on display throughout display throughout the business districtthe business district
Unbelievable Unbelievable Buzz!Buzz!
Raised over $8,000 Raised over $8,000 for the Shorewood for the Shorewood FoundationFoundation
www.Shorewoodwi.comwww.Shorewoodwi.com
Website redesigned in 2008
Over 9,000 visits this year
78% are new visits
Average stay on the site over 2 minutes
Features: e-coupons, business directory, Shorewood information and demographics, and contact information
Showcase Façade Showcase Façade Improvement AwardImprovement Award
This award recognizes new and exciting investment that enhances the physical and pedestrian environment in Shorewood. This can include new building development or significant façade renovations to an existing building.
3510 N. Oakland LLC 3510 N. Oakland LLC
Mr. Demetrios DimitropoulosMr. Demetrios Dimitropoulos
Showcase Business AwardsShowcase Business Awards20092009
This award recognizes Shorewood businesses for their outstanding leadership, dedication, and support of the mission of the Shorewood Business Improvement District.
Businesses are recognized for their consistent efforts to enhance the vitality of the commercial district in Shorewood.
Shorewood Police Shorewood Police DepartmentDepartment
Shorewood Department of Shorewood Department of Public WorksPublic Works
North Shore BankNorth Shore Bank
3970 N. Oakland Ave.
4414 N. Oakland Ave.
Eastmore Real Estate Eastmore Real Estate Leonard and Deborah SobczakLeonard and Deborah Sobczak
Thanks to all of you for your investment and support of the Shorewood Business Improvement District!