![Page 1: 160126 lia s associates socmed_slideshare_infografis](https://reader036.vdocuments.mx/reader036/viewer/2022070601/587f6e7d1a28ab9b398b7735/html5/thumbnails/1.jpg)
INFOGRAFISBOOKCLUB
By: Jason Lankow, Josh Ritchie, Ross Crooks
![Page 2: 160126 lia s associates socmed_slideshare_infografis](https://reader036.vdocuments.mx/reader036/viewer/2022070601/587f6e7d1a28ab9b398b7735/html5/thumbnails/2.jpg)
Characteristics of Designer Approach
• Explorative• Narrative
Visualization Purposes
• Academic and scientific field• Commercials• Company
![Page 3: 160126 lia s associates socmed_slideshare_infografis](https://reader036.vdocuments.mx/reader036/viewer/2022070601/587f6e7d1a28ab9b398b7735/html5/thumbnails/3.jpg)
Design = Architecture• Both of them have similarities
on their foundation, the strongest one.
Courtesy: arcchicago.blogspot.com
Strongest Design’ Foundation
1. Appeal (daya pikat)2. Comprehention (komprehensi)3. Retention (retensi)
![Page 4: 160126 lia s associates socmed_slideshare_infografis](https://reader036.vdocuments.mx/reader036/viewer/2022070601/587f6e7d1a28ab9b398b7735/html5/thumbnails/4.jpg)
INFOGRAPHIC FORMATSPicture/graphics are needed to support the presentation.
Graphic makes the presentation attractive & get more respond from the brain.
When a presentation talk about data, numeric, statistic, etc without any image/picture, it will be boring.
![Page 5: 160126 lia s associates socmed_slideshare_infografis](https://reader036.vdocuments.mx/reader036/viewer/2022070601/587f6e7d1a28ab9b398b7735/html5/thumbnails/5.jpg)
INFOGRAPHIC FORMATSThere are many kinds of infographic formats, depend on your needs
• Static
• Dynamic/Moving
• Interactive
“The first step to make infographic is KNOW the audience.”
![Page 6: 160126 lia s associates socmed_slideshare_infografis](https://reader036.vdocuments.mx/reader036/viewer/2022070601/587f6e7d1a28ab9b398b7735/html5/thumbnails/6.jpg)
Infographics type based on their use:
• Targeted Audience (need specific information, more attractive and functional than broad audience need)
• Broad Audience (more generous because they want the newest and miscellaneous information)
“The wider district of the audience, the more interesting infographics we need for the target audience.”
![Page 7: 160126 lia s associates socmed_slideshare_infografis](https://reader036.vdocuments.mx/reader036/viewer/2022070601/587f6e7d1a28ab9b398b7735/html5/thumbnails/7.jpg)
Editorial content: A content that usually tells a story. Infographics that uses narrative approach and also designed to have a huge allure.
Infographic editorial can use the content of company (red: brand) for resources.
There are 2 kinds based on their function:
1.Thought leadership2.Journalism
![Page 8: 160126 lia s associates socmed_slideshare_infografis](https://reader036.vdocuments.mx/reader036/viewer/2022070601/587f6e7d1a28ab9b398b7735/html5/thumbnails/8.jpg)
Brand-centric Content Editorial Content (Thought Leadership)
![Page 9: 160126 lia s associates socmed_slideshare_infografis](https://reader036.vdocuments.mx/reader036/viewer/2022070601/587f6e7d1a28ab9b398b7735/html5/thumbnails/9.jpg)
Editorial Content (Journalism)
![Page 10: 160126 lia s associates socmed_slideshare_infografis](https://reader036.vdocuments.mx/reader036/viewer/2022070601/587f6e7d1a28ab9b398b7735/html5/thumbnails/10.jpg)
One example infographics beside shaped diagram for viral content.
Characteristics of viral content are:1. In the title contains numbers.2. In the title contains the word "Here", "This Is", et al.3. Shuffles trance (emotional), funny, happy, angry, amazed.4. Anti-mainstream.5. So far, it less potent in getting target audience.
The point is an interesting title, so it can make people curious to know what the content of such contents.
![Page 11: 160126 lia s associates socmed_slideshare_infografis](https://reader036.vdocuments.mx/reader036/viewer/2022070601/587f6e7d1a28ab9b398b7735/html5/thumbnails/11.jpg)
INFOGRAPHIC POSTERThe program of cooperation between the governments of Indonesia and Australia in the field of agriculture
![Page 12: 160126 lia s associates socmed_slideshare_infografis](https://reader036.vdocuments.mx/reader036/viewer/2022070601/587f6e7d1a28ab9b398b7735/html5/thumbnails/12.jpg)
Infographic Editorial for Marketing Content
- Captivate readers- Sent Message with a Turbo Power- Convenience provided
![Page 13: 160126 lia s associates socmed_slideshare_infografis](https://reader036.vdocuments.mx/reader036/viewer/2022070601/587f6e7d1a28ab9b398b7735/html5/thumbnails/13.jpg)
How to make Infographic Editorial
Idea Research Content
Story Design
![Page 14: 160126 lia s associates socmed_slideshare_infografis](https://reader036.vdocuments.mx/reader036/viewer/2022070601/587f6e7d1a28ab9b398b7735/html5/thumbnails/14.jpg)
POSTING ON YOUR SITE
• Include an introduction (1-2 paragraph)• Graphic information in text form• Clickable infographic → full-sized infographic in a new
page• Social media sharing buttons• Counter
DISTRIBUTING YOUR CONTENT
• Co-branding• Commercial tools
• Strong visual• Should not be too brand-centric
![Page 15: 160126 lia s associates socmed_slideshare_infografis](https://reader036.vdocuments.mx/reader036/viewer/2022070601/587f6e7d1a28ab9b398b7735/html5/thumbnails/15.jpg)
“ABOUT US” PAGES
• Subpage Homepage• Tips:
• Show your goal or purpose clearly• Choose your bullets wisely• Avoid technical language
![Page 16: 160126 lia s associates socmed_slideshare_infografis](https://reader036.vdocuments.mx/reader036/viewer/2022070601/587f6e7d1a28ab9b398b7735/html5/thumbnails/16.jpg)
PRODUCT INSTRUCTIONS
NOBODY LIKES TO READ A PRODUCT INSTRUCTION
Remember:
Commonly used infographic form:• Product anatomy diagram
![Page 17: 160126 lia s associates socmed_slideshare_infografis](https://reader036.vdocuments.mx/reader036/viewer/2022070601/587f6e7d1a28ab9b398b7735/html5/thumbnails/17.jpg)
VISUAL PRESS RELEASES
• Standard press release → too long, too boring• Readers want stories, not the usual press
releases
Using infographic as a visual press release → invites journalists to pair the infographic with their articles → EXPOSURE
Commonly used infographic form:• Statistic diagram• Timeline
![Page 18: 160126 lia s associates socmed_slideshare_infografis](https://reader036.vdocuments.mx/reader036/viewer/2022070601/587f6e7d1a28ab9b398b7735/html5/thumbnails/18.jpg)
THANK YOU
If you need further assistance to build your company infographics, kindly contact us at 081331916912 (phone & WA)