Transcript
Page 1: 140 Proof: Tips and Techniques for Persona-Based Advertising in the Social Stream

OGILVY

BEYOND THE “LIKE” BUTTON

Page 2: 140 Proof: Tips and Techniques for Persona-Based Advertising in the Social Stream

Positivity in the Social Stream

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140 Proof Media

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+ What We SayWho We Follow

How Personas Work

Page 5: 140 Proof: Tips and Techniques for Persona-Based Advertising in the Social Stream

some context:

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King’s Kindness

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Copyright 2010, 140 Proof. Prepared for Infiniti and OMD. All rights reserved.

Campaign Status ReportINFINITI / EMMY AWARDS 2010

Copyright 2010, 140 Proof. Prepared for Infiniti and OMD. All rights reserved.

Infiniti @ Emmys

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Chevy @ Superbowl

Page 9: 140 Proof: Tips and Techniques for Persona-Based Advertising in the Social Stream

Creative Teams In The Stream

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Brevity

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Immediacy

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Novelty

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Thanks![Q&A]


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