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Introduction to Twitter
#wellbeingsocialmedia
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Conversations
Bleep
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Ads & Analytics
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Google Analytics
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So you understand
BASICS…the
nowWhat?
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Content planningThe 6 pillars of social media strategy
#wellbeingsocialmedia
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6 pillars of social media strategy
• Designed to give a constant stream of content • Prevents the peaks and troughs of campaign-based
social media• Leverages your existing channels, assets, activities and
resources• Develops a 12 month reservoir of content• Creates daily, weekly, monthly and campaign-level
strategy• Broken down into Conversations, Content,
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6 pillars of social media strategy
PR Customer service
Loyalty building
Thought leadership
Collaboration
Networking
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For each pillar we develop a plan around “the 4 C’s”
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1. Content
• What content / resources do we have?• How can we get underneath the
issues of our service users and donors?• What different content types
could we deploy?
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2. Communities
• Who are we sharing with?• Where do they hang out?• NB Social media is about sharing
and interacting, not interrupting
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3. Conversation
• What will we say?• What’s the tone of voice?• What conversations are already happening?
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4. Coverage
• How will we measure it?• What are the KPIs?• What channels could we use?
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Now
we’ve got
a plan!
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The result
• Content and conversation dictate the social media strategy
• Not technology / platforms