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NOW IT’S TIME TO THRIVE! 12 STEPS TO PIVOT YOUR BUSINESS
COMING OUT OF THE CRISIS
IAN FINNEY MBA
BUSINESS & EXECUTIVE COACH
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10 STEPS TO PIVOT YOUR BUSINESS
Businesses are moving to a
Virtual Environment……
Prepare for and understand
New Marketing Landscape
Deploy assets quickly.
IAN FINNEY MBA 07716 292378 ACTIONCOACH.CO.UK/IANFINNEY
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10 STEPS TO PIVOT YOUR BUSINESS
In-Bound Marketing
Improve Customer Experience
Maximise Perceived Value
STEP 1: Shift your Strategy
IAN FINNEY MBA 07716 292378 ACTIONCOACH.CO.UK/IANFINNEY
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10 STEPS TO PIVOT YOUR BUSINESS
Reflect the current situation
Be sensitive
Empathise
Engage
Educate
HELP & GIVE V SELL & ASK
Add Value
STEP 2: Shift your Message
IAN FINNEY MBA 07716 292378 ACTIONCOACH.CO.UK/IANFINNEY
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10 STEPS TO PIVOT YOUR BUSINESS
Update content regularly
Build SEO via content not tricks
Add a Blog or Vlog
Link all social media to sites
Don’t plagiarise
Keep your images fresh
Reflect your marketplace
STEP 3: Update your Platforms
IAN FINNEY MBA 07716 292378 ACTIONCOACH.CO.UK/IANFINNEY
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10 STEPS TO PIVOT YOUR BUSINESS
▪ Blogs or Vlog daily
▪ Social Media Posts
▪ Live Videos & Interviews
▪ Add Whitepapers & Case Studies
▪ Host Webinar
• Share Checklists, Tips Sheets & Job Aids
• https://bit.ly/Survive_and_Thrive
STEP 4: Step up your Content
IAN FINNEY MBA 07716 292378 ACTIONCOACH.CO.UK/IANFINNEY
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10 STEPS TO PIVOT YOUR BUSINESS
STEP 4: Make your content memorable
IAN FINNEY MBA 07716 292378 ACTIONCOACH.CO.UK/IANFINNEY
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10 STEPS TO PIVOT YOUR BUSINESS
STEP 5: Your BLOG ▪ Magnetic, Compelling Headline
▪ 800-1500 words
▪ Use Keywords and Phrases
▪ Conversational, Informative & Engaging
▪ Appealing Graphics & Images
▪ Strong Call to Action
▪ Contain Relevant Links IAN FINNEY MBA 07716 292378 ACTIONCOACH.CO.UK/IANFINNEY
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10 STEPS TO PIVOT YOUR BUSINESS
STEP 6: Add Videos to your Mix▪ Live interview
▪ Daily check-in
▪ Choose great content any day
▪ Be authentic
▪ Vary your timings
▪ Measure engagement
▪ Build on the responseIAN FINNEY MBA 07716 292378 ACTIONCOACH.CO.UK/IANFINNEY
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10 STEPS TO PIVOT YOUR BUSINESS
STEP 7: Refresh & Revive Social Media
▪ What’s your focus?
▪ Can You Share?
▪ Use #hashtags
▪ Create Urgency
▪ Quality AND Quantity
▪ Ask questions
▪ Employ the 80/20 Rule
▪ Measure your progress
IAN FINNEY MBA 07716 292378 ACTIONCOACH.CO.UK/IANFINNEY
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10 STEPS TO PIVOT YOUR BUSINESS
STEP 8: Boost Posts & Create Adverts
▪ Set a Budget
▪ Set your target audience
▪ A/B Test
▪ KISS
▪ Make it Eye Catching
▪ Add Buttons & Links
▪ Imagers to match your audience
▪ Add simple copy
▪ Ensure your branding is strong
IAN FINNEY MBA 07716 292378 ACTIONCOACH.CO.UK/IANFINNEY
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10 STEPS TO PIVOT YOUR BUSINESS
Give ample opportunities for sign-up
Send a BRILLIANT welcome email
Develop valuable email content
Refresh and clean your lists regularly
Be transparent with privacy practices
STEP 9: Database Building
IAN FINNEY MBA 07716 292378 ACTIONCOACH.CO.UK/IANFINNEY
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10 STEPS TO PIVOT YOUR BUSINESS
Know your audience
Test & Measure
Personalise content
Consider frequency and timings
Reward loyal customers
Adhere to GDPR
Segment your audiences
Who are YOU? What do you WANT?
STEP 10: EMAIL Marketing
IAN FINNEY MBA 07716 292378 ACTIONCOACH.CO.UK/IANFINNEY
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10 STEPS TO PIVOT YOUR BUSINESS
STEP 11: Create Landing Pages▪ Message & Advert – Do They Match?
▪ Keep above the fold
▪ Use directional cues
▪ Show it in action
▪ Remove distractions
▪ Use clear, compelling copy
▪ Keep it fast
▪ Design for Mobile friendly access
▪ Test and update regularly
▪ Use templatesIAN FINNEY MBA 07716 292378 ACTIONCOACH.CO.UK/IANFINNEY
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TO FINISH UP
▪ Do more marketing
▪ Update your plan with your ActionCOACH
▪ Shift how and where you market
▪ Shift your message
▪ Re-allocate budget to new channels
▪ Test, Measure, Adapt!
▪ WHAT ARE THE FIVE THINGS YOU NEED TO DO NOW?
IAN FINNEY MBA 07716 292378 ACTIONCOACH.CO.UK/IANFINNEY
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NEXT STEPS
▪ Book A Complimentary Coaching Session
▪ Set Your PLAN
▪ Go Make It Happen
▪ Ian Finney MBA
▪ 07716 292378
▪ www.actioncoach.co.uk/ianfinney
IAN FINNEY MBA 07716 292378 ACTIONCOACH.CO.UK/IANFINNEY