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10 Ways to Boost Digital Revenue
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iCRO CMO CIO
What do they all have in common?
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Their end goal isto boost revenue
(digital revenue)
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Each company is unique, so a one-size-fits-allanswer doesn't exist
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Even so, there are many wayscompanies can impact their
bottom line
Let's start with the following ten...
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Decrease your remnant inventory10
Discounted Ads For Sale
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It’s a lost opportunityto generate revenue
No cost to yourcompany if it goes
unsold
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So what are the options?
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The 80:20 Tactic
80%Publisher sells through
80% of their monthlyinventory
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The 80:20 Tactic
20% Runs house ads for theremaining 20%
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Now that 20% can gointo an exchange
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Publishers can earn revenuefrom advertisers trying toreach a specific audience
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Option 2:Repack your remnant
inventory
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Repackin-house
Use firstparty datainsights
Sell directlyat a higher
rate
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Command more for your premium audience segments
10
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Use your first party data!
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Advertisers will bewilling to pay more
for sold-out segmentsthat show added
value
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Unique segmentscommand a higher
CPM (cost per mille)
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Selling segments with ahigher CPM will bemore beneficial vs
selling them as remnantinventory
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Forecast revenue more accurately 10
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Lowerthe discrepancy between billedand unbilledimpressions
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Ad ops professionals have a hard timemeeting impression goals across ad
servers
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With the right ad tech andtools, they can get in-flightreporting while campaigns
run
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This allows changes to be madeduring the campaign - not after
the fact when it's too late
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Move to programmatic10
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Programmatic: The process ofusing technology to automate
ad buying
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Negotiating ratesFulfilling RFPs
Other manual processes
Additional costs and time
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Automating directad buying saves
time & costs
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Digiday reports asignificant savings$10,000
Source: http://digiday.com/platforms/what-is-programmatic-direct/
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10Create a new stream of revenue
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Many publishers have opted togenerate revenue by opening a "newproperty" within their organization
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Sports publishers can utilizefantasy sports programs
News publishers canimplement paywalls
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Keep in mind that valueexchange is key!
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10
Improve your websiteand user experience
Home
About
Product
Contact
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There are two types of benefits to updatingyour website layout and improving your
user experience...
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Direct benefits include:
Longer timeon site
More pagesviewed
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Gives the opportunity to fix any userconcerns such as page load time or a lack
of mobile-friendliness
loading..
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Indirect benefits include:
Higher ROI
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More pages being viewed
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Increasedopportunities to
collect first party datathrough registration
and browsing patternsRemember me log in
Password
Username
Forgot my password
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You canpackage audience-based segments tocommand a higher
premium via adimpressions
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10Consider paywalls
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This is a greatoption if you’re a
large publisher withmillions of monthly
page views
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If you provide valued contentto your visitors, they will
continue to visit your site
With an added paywall, theywill pay for it too
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Before you speculate...Look at The NewYork Times
In four years itpopulated 1.1million digitalsubscribers
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10Streamline your ad tech
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The ad techindustry is alwayschanging. You'reprobably usingseveral ad tech
tools now
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Are you using them to their fullpotential?
Do you even know what their fullpotential is?
Are there redundancies betweenwhat they’re capable of?
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Use lessredundant tools and moreall-in-one where possible
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10Hire the right people
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Building a strong data science andanalytics team ensures you have:
A clear plan
Qualified people to get the most out ofyour ad tech investments
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10Take advantage of the
IoT evolution
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"Internet of Things is the network ofphysical objects or "things" embedded
with electronics, software, sensors,and network connectivity, which
enables these objects to collect andexchange data"
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Embracing the IoT early on means youunderstand the endless possibilities of:
Marketing and advertising reach
Supply chain
Product monitoring
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Embracing the IoT will help youmaintain a strong connection withyour audience by using innovativetools to provide well-targeted adsthat offer something unique and
beneficial to the user
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Digital revenue is all about how you’re using your data.Are you prepared for the big data of the future?
See How one CompanyUsed Big Data to Increase
Their Revenue
www.Quaero.com