Download - 10 tips for social media success in 2013 (Exact Target 3Sixty Live)

10 Tips for Social Media Success in 2013

Ramsey Mohsen, @rmDirector of Social Media at DEG

Exact Target – Kansas City 3sixty Live, January 17Click icon to add picture

10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive

Your website isn't a destination.

Get over yourself.

#1


“64% of the top 25 CPG brands averaged less than 100,000 unique visitors per month to their brand websites.”

- Emarketer, Accenture, ComScore study

#1.


Your website isn't a destination.

Get over yourself.

Your blog isn't a destination either.

#1.


Executives don’t care if you’re “good at Facebook”. They want to know its impact on the organization.

- What overall business objectives are you supporting?

- How is it affecting customer behavior?- What phases of the purchase cycle are you

stimulating?

#2


Making metrics matter.

#3


#3.


What is your social voice?

#4


What is a “social voice”?

A guide for your Community Manager(s) have clear direction in regards how the brand comes to life in all forms of media (text, video, images).

#4


#4


Don’t under invest + underestimate in content.

And the resources it takes to develop it.

#5.


Stop with the luggage sets (for content)

#6


Stop counting followers as your primary metric.

#7


Hold quarterly 101 executive sessions.

#8


Understand the Facebook News Feed.

And how Edge Rank works.

#9.


Social is for sharing and not for shopping.

#10.


Your website isn’t good enough.

It’s not a destination. A website is 1 component of a larger online strategy. You can have social outposts for discovery, but all roads

lead back to your website(s). Social should be “with” not “instead of”.


Thank you.

Questions?

www.degdigital.com

www.ramseymohsen.com

@rm on Twitter

Download - 10 tips for social media success in 2013 (Exact Target 3Sixty Live)

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