www.kenscio.com
www.kenscio.com
Segment of One
• Arrival of new complex systems that derive data from Demographics, transactions, web-behaviour etc. for each individual
• No One is alike, everyone will fall into different segments
• Data driven Individualisation and subsequent processing of Email Contents for better targeting
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Personalisation
• Gathering Live Data will be one essential feature of new Email Marketing strategy
• Personalisation of Individuals on the basis of other aspects such as location of opening an Email, Time of opening etc.
• Increasing mobility of people and wider availability of different devices to open an Email will become important factor
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Creativity
• No more limitation on creativity for Email contents.
• With Caching, high quality creative can be loaded in a fraction of second
• Other aspects of creativity such as music, audio, videos etc. will play much important role in Email Marketing
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Live Social Angle
• Emails will become much more interactive and will be no more a static medium of interaction
• It will be possible to see live social feeds from Facebook, Twitter etc.
• You will be able to see which of your friends opened or clicked an email
• Adding to its interactivity, Emails will also become shareable in Social media
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Advanced Analytics
• Personalised Email based on who is seeing it
• Based on the receiver, you can send personalised content
• Based on extensive analysis of collected data of the readers, it will be possible to get a better understanding of the readers’ behaviour
• Analytics will play a pivotal role for better understanding of Email readers
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Predictive Email Marketing
• Predictability of “Customers’ needs” will become more important for Email Marketing
• Predictions will not be done in group level, it will be done in individual level
• A lot of tools will be coming up to predict what a person is going to buy, even before that person knows about it.
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Multichannel Marketing
• Email marketing will be used in conjunction with many other channels in 2014
• A single tool which will support many channels of marketing will be very important.
• The data from various channels will be used to support email marketing & vice versa.
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Single View of Customer
• Having a single view of each customer will become more important for Email Marketer
• It will give a better understanding of what customers do at various other places, time etc.
• This will help in performing quick and perfect decision making
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Data Enhancement
• Lot of tools will be coming up to make the marketers understand their existing customers in a much better way
• Capitalising on other data sources, it will become easier to cleanse the existing data for Email Marketing Programs
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Responsive Design
• Emails will be read more on mobile devices than on desktop
• Additionally it will be opened in any kind of devices having different screen configuration and size
• Emails will have to become intelligent enough to be responsive and readable according to various mobile devices used by the reader
All these will make email marketing much more interesting & relevant for the Marketers & even the recipients.
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