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Ten Steps To Building & Promoting Law Firm Websites
Jay Berkowitz TenGoldenRules.com561-620-9121
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Author TGR, website, blog, podcast and an internet advertising agency by the same name
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TenGoldenRules.comSearch Marketing & Social Media Agency
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InternetMarketingClub.OrgOnline Education and Networking
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Strategy #1 3 Types of Websites - Blogs
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Set up a ‘blog’ at WordPress.org
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As easy as an email
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Create links
Flickr Photo Credit Sergey Golonkin
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Add an image (Flickr.com, iStockPhoto.com)
Flickr Photo Credit Sergey Golonkin
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Sample ‘BLAWgs’ (Law Blogs)
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Sample ‘BLAWgs’ (Law Blogs)
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Sample ‘BLAWgs’ (Law Blogs)
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3 Types of Websites - Editor
Freelancers are paid based on how much
Demand Media expects it can get from the articles or videos generally between
$10 and $20
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3 Types of Websites - Editor
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3 Types of Websites - Editor
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Where do you get content?
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3 Types of Websites - CommunityInternetMarketingClub.Org
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3 Types of Websites – Community
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3 Types of Websites – Community
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Three Types of Websites
• Blog – Wordpress.org• Editor• Community
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Add a UVP “Unique Value Proposition”
Add Copy for the Search Engines
4 Second Rule Who are you,
what site offers
Repeat Navigation
Add a site map
20-30% are searchers
“Top Right”
Navigation Top or left!
Logo Top Left throughout the site link “Home”
Site Utilities such as Log in, Contact and
phone for Local Business
Strategy #2 Site Build Basics
Social Media ‘Follow’ icons
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Marcus Sheridan Virginia and Maryland
“Building fiberglass pools and educating the world about pools at riverpoolsandspas.com”
Strategy 3 - Content Strategies
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“How do I start a blog? It’s easy. Write the top 20 questions you get as a business owner. How much does a fiberglass pool cost? What’s the difference between a fiberglass pool and a concrete pool? Now you have 20 titles. 20 blog articles. Do it 2 times a week and you’ve got a good blog up and running.”
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Create Content!
• Answer 20 Questions• Answer 20 Questions they should ask• Keyword Blogs• Email Blogs
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Cascade Content
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Cascade Content!
• Write Articles or blogs• ‘Cascade’ to Social Media• Create video and audio• Syndicate content
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Drive Traffic…
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Paid Search “PPC” (Pay Per Click)
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Paid Search “PPC” focus on conversions
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Add confirmation code to this page to measure
‘conversion’
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The ABC’s of SEO
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A = ArchitectureClean code,
internal links, site map
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B = Backlinks1,277 Links TO the site
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Lists = great ‘Link Bait’
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C = Content Keyword ResearchGoogle, Word Tracker or Keyword Discovery
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Add Keyword Phrases toFirst Paragraph, Middle and End
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Add Meta Tags: Title, Description, H1, Alt Tag
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Objective = Page Dominance
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Search Traffic!
• PPC >> Track conversions• ABC’s of SEO–Architecture–Backlinks–Content (Copy)
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SEO
“Affiliate Marketing”affiliates send traffic
to your site as a virtual sales force
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Amazon ‘affiliate’ code
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‘Affiliate’ Program
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“Affiliate” MarketingSolutions
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SEO
Banner Advertising and eMail
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Banner Advertising
(Test this through Google AdWords)
Google (DoubleClick)
code
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Affiliate and Banner Traffic!
• CPA Advertising• Affiliates = a Virtual Sales Force• Test Banners through Google PPC
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SEO
Social Media
Strategy Number 7 Social Media
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Facebook ‘Fan Pages’ profiles for a business. Index in Google.
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Protect your Facebook ‘Domains’ Dolphin Encounters fan page is at
www.Facebook.com/DolphinEncounters
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Facebook Advertising
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It is simple to set up Facebook Advertising
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Target by demographics and ‘likes’. Go from 500 Million to precise target
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.043% .039%.021%
Test different ads
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Get results like Google PPC
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YouTube is the #3 Website and #2 Search Engine!
Blendtec has had 100 Million video views!
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Twitter.com/GlenGilmore has over 100,000 followers
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Podcasts!
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7. Social Media Traffic!
• Facebook Pages and Advertising• YouTube!• Podcasts• Twitter
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Create a UVP [Unique Value Proposition]!
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Create a “UVP”
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eNewsletters
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The magic of 8
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RSS (Really Simple Syndication) Subscriptions
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Read blogs on your phone (RSS)
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Like Button
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Result of Like Button Activity
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8. Create a Relationship
• UVP• Free eNewsletter• The Magic of 8• RSS Subscriptions• Facebook Likes
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Monetize Your Traffic!Google AdSense = Click Revenue
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Affiliate Banners
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$5 - $2500
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Monetize It! – Deal of the Day
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9. Monetize
• Ad Sense• Affiliate• Pay Per Post• Deal-of-the-Day
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#10 Create a Product
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Tennis Training
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Brendon Buchard – 6 Types of ProductsBooks/eBooks, Presentations, DVD’s,
Audio, Courses, Coaching$100,000 / $197 / 365 = 1.3 per day
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Ten Steps To Building & Promoting Law Firm Websites
1. 3 Types of Sites2. Website build basics3. Create Content4. Cascade Content5. Search Traffic6. Affiliate and Banner Traffic7. Social Media Traffic8. Create a Relationship9. Monetize10. Create a Product
Jay Berkowitz www.TenGoldenRules.com 561-620-9121
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TenGoldenRules.comSearch Marketing & Social Media Agency
Jay Berkowitz www.TenGoldenRules.com 561-620-9121