By Mikaela Robertson@Mikaela_Leeau.linkedin.com/in/mikaelarobertson/
1. Make sure your message is clear.
Example: The Pyjama Foundation, https://www.facebook.com/pyjamafoundation/info
2. Sort out your Search Engine Optimisation (SEO)
Example: Google Search 2/7/2014, www.google.com.au
3. Stay Up-To-Date
Example: The Fred Hollows Foundation, 2/7/2014 http://www.hollows.org.au/news-media
4. Talk About Donors on Social Media
Example: Australian Koala Foundation, https://www.facebook.com/AustralianKoalaFoundation
5. Talk About Donors on Your Website
Example: The Fred Hollows Foundation, 2/7/2014 http://www.hollows.org.au/news-media/news/partners-see-eye-eye-sight-saving
6. Be The Leader In Your Sphere
Example: The Pyjama Foundation, http://www.thepyjamafoundation.com/pyjama-blog/
(Content Marketing)
7. Show Who Else Is On Board
Example: V.I.T.A.L. ProJeX, http://www.vitalprojex.com/
(Social Proof)
8. Show Up In Lots of Places
Example: Australian Koala Foundation, https://www.savethekoala.com/our-work/akf-news
(Public Relations)
9. Tell Your Story
Example: Multicultural Development Association, http://www.mdainc.org.au/
(Use images and video where possible)
10. Give Them The Data
Example: The Fred Hollows Foundation, http://www.hollows.org.au/thank-you-your-support
By implementing just these ten steps, your charity will be able to
stand out from the crowd and begin attracting more
corporate sponsors.
By Mikaela Robertson@Mikaela_Leeau.linkedin.com/in/mikaelarobertson/
