![Page 1: 10 Minute Google AdWords Health Check (Quick Audit)](https://reader034.vdocuments.mx/reader034/viewer/2022052117/58a0aec71a28ab75368b5031/html5/thumbnails/1.jpg)
![Page 2: 10 Minute Google AdWords Health Check (Quick Audit)](https://reader034.vdocuments.mx/reader034/viewer/2022052117/58a0aec71a28ab75368b5031/html5/thumbnails/2.jpg)
![Page 3: 10 Minute Google AdWords Health Check (Quick Audit)](https://reader034.vdocuments.mx/reader034/viewer/2022052117/58a0aec71a28ab75368b5031/html5/thumbnails/3.jpg)
DON’T• Audit after you’ve just made lots of changes
![Page 4: 10 Minute Google AdWords Health Check (Quick Audit)](https://reader034.vdocuments.mx/reader034/viewer/2022052117/58a0aec71a28ab75368b5031/html5/thumbnails/4.jpg)
DON’T• Audit after you’ve just made lots of changes
DO• Track conversions• Know your KPIs
![Page 5: 10 Minute Google AdWords Health Check (Quick Audit)](https://reader034.vdocuments.mx/reader034/viewer/2022052117/58a0aec71a28ab75368b5031/html5/thumbnails/5.jpg)
DON’T• Use the past 30 days when auditing
![Page 6: 10 Minute Google AdWords Health Check (Quick Audit)](https://reader034.vdocuments.mx/reader034/viewer/2022052117/58a0aec71a28ab75368b5031/html5/thumbnails/6.jpg)
DON’T• Use the past 30 days when auditing
DO• Start with 3 months worth of data
![Page 7: 10 Minute Google AdWords Health Check (Quick Audit)](https://reader034.vdocuments.mx/reader034/viewer/2022052117/58a0aec71a28ab75368b5031/html5/thumbnails/7.jpg)
SNEAKYSETTINGS
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SEARCHPARTNERS
![Page 9: 10 Minute Google AdWords Health Check (Quick Audit)](https://reader034.vdocuments.mx/reader034/viewer/2022052117/58a0aec71a28ab75368b5031/html5/thumbnails/9.jpg)
PRIORITYAD GROUPS
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DON’T• Use than 20 active keywords
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DON’T• Use than 20 active keywords
DO• Split out larger Ad Groups• Always tightly match keywords
![Page 12: 10 Minute Google AdWords Health Check (Quick Audit)](https://reader034.vdocuments.mx/reader034/viewer/2022052117/58a0aec71a28ab75368b5031/html5/thumbnails/12.jpg)
ALWAYSTEST ADS
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DON’T• Have just 1 ad per Ad Group
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DON’T• Have just 1 ad per Ad Group
DO• Split test 2 ads at once• Always be testing to find a winning ad!
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CTR x CONV. RATE =WINNER
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ADEXTENSIONS
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DON’T• Forget to use them, they increase ad size!
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DON’T• Forget to use them, they increase ad size!
DO• Use “Sitelinks” and “Callout” extensions• Tailor them to each Campaign and/or Ad Group
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DEVICEPERFORMANCE