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@hp @hp Information Architecture StrategyInformation Architecture StrategyRecommendation HighlightsRecommendation Highlights
Presented by Cord Woodruff, Ph.D.Presented by Cord Woodruff, Ph.D.September 5, 2001September 5, 2001
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Our Approach
BusinessContext
@hpContent& Services Employees
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Project Overview
Methodology (9 Weeks)• Opinion Leader Interviews• User Research• Content, Classification & Search Log Analysis
Deliverables• User & Opinion Leader Reports• Final Recommendations Report• Final Presentations (9/4, 9/5, 9/6)
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Presentation Outline
Research Results & Analysis• Major Portal Problems• Beyond the Portal
Recommendation Highlights• Portal Strategy• Information Architecture Design
Next Steps• Immediate• Long-Term Critical
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Research Results & Analysis
Major Portal Problems
• Extremely difficult to find things via the portal• No idea what category to select in taxonomy• Misleading labels (e.g., “HP Policies”)• Search is important for users but works poorly• Employees use “wrong” keywords• Employees feel guilty using alternative
navigation tools (e.g., Backroads)• 19 of 44 user testing sessions (43%) expired
unsuccessfully at 3 minutes
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Research Results & Analysis
Beyond the Portal
Employees have diverse information needs.
@hp Search Log Data (1 week)
33,000 queries (27,000 or 81% unique)
0
5000
10000
15000
20000
25000
30000
1 2 3 4 5 6 7 8 9 10
Queries Per Term
Inst
an
ces
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Portal Strategy Recommendations
1. Define Portal Scope• position portal as a portal (focus on finding)• embrace full intranet
2. Balance Top-Down & Bottom-Up IA Approaches• distributed content/metadata management• reward good content, services, navigation tools
3. Recognize IA as Infrastructure• Manage transitions (start broad / share vision)
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Portal Strategy Recommendations Recognize IA as Infrastructure
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IA Design Recommendations
1. Provide Multiple Finding Tools• classification schemes (taxonomies)• search• site index
2. Leverage CMS• distributed responsibility (metadata)• incentives to authors/owners
3. Improve Search• integrate with browsing• filtering, zones, synonym management
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IA Design Recommendations Classification Schemes
Classification Schemes
Sample Terms
Topics Enterprise-wide subject hierarchy.
Organizations Businesses, functions, departments (authors/owners).
Countries & Locations Geographic indicator of intended audience.
Products & Services Complete range of HP products and services.
Formats Content/object types that are meaningful to employees.
Roles Major employee roles (e.g., managers, admins).
Languages Language of documents.
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IA Design Recommendations Authority Control
Enterprise Certified • Metadata supplied and/or approved by @hp.• Hand-crafted access via browsable indexes.• Included in Suggested Links (controlled vocabulary).
Organization Certified • Content and metadata approved by departmental manager.
Author Certified • Content and metadata provided by HP employee.
Uncertified • Content provided by HP employee.• No metadata provided.
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home
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formatslevel 1
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formatslevel 2
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search
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site index
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Benefits
1. Employees Find What They Need• fewer clicks, less time• less dead-ends, more success
2. Flexible, Scalable Portal Framework• support content growth / dynamism• support evolving employee needs
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Next Steps
Improvements to Implement Immediately• Refine and adopt classification schemes• Integrate navigation elements• Expand search effort (“suggested links”)• Build a site index• Articulate a vision and roadmap
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Next Steps
Critical Components for Long-Term• Content and metadata system• Classification schemes and thesauri• Facet navigation model
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Appendix. Background Slides
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topics
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organizations
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countries &
locations
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products & services
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formats
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formatslevel 2
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organizationslevel 2
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searchNew Virus on the loose! Read more about it...
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suggested links
E-Victor (Global) Worldwide Procurement ToolE-Victor (Americas) Procurement Tool
search results (1-50 of 626 results shown)
E-Victor - EuropeNov 27, 2001 E-Service Business Consumer Organization
E-Victor Tool. Paragraph of extracted text. Paragraph of extracted text. Paragraph of extracted text.Paragraph of extracted text. Paragraph of extracted text. Paragraph of extracted text.http://victor.europe.hp.com/
About the E-Victor ProjectOct 7, 2000 Document Business Consumer Organization
Paragraph of extracted text. Paragraph of extracted text. Paragraph of extracted text. Paragraph ofextracted text. Paragraph of extracted text. Paragraph of extracted text.http://victor.europe.hp.com/about.html
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search – synonym management
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site index