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Gary Graham
CS’11
July 25, 2011.
Interaction Space
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Interaction Space
Story/VignettesStory/Vignettes
Creative Science
Concepts
Creative Science
Concepts
Industrial ApplicationsIndustrial
Applications
• Co-creation/SCM theory Intellectual foundations- Prahalad & Ramaswamy (2004) Tapscott (2008)
Vignette 1: I Made You Vignette 2: The Appraisal
Newspaper Industry Music Industry Design (BMW)
.
Creative ScienceStream
Creative ScienceStream
Physical co-creation• Interactive value• Open source institution• Customization• Digital divide/social exclusion• Profit replace curiosity??
SOCIETALECONOMICSCIENTIFIC
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Interaction Space
Scientifically-driven
Scientifically-driven
Conceptlandscape Concept
landscape
Physical Co-creation
Physical Co-creation
Physical Co-creationProducer-led
PhysicalCo-creation
PhysicalCo-creation10yrs
20yrs
25yrs
30yrs
Physical Co-creationConsumer-led
Open source institution
AlgorithmIDSIntuitive/iterative methodology