1© Copyright 2011 EMC Corporation. All rights reserved.
ACCELERATING SQL SERVER TO THE CLOUDAligning Cloud and Big Data Strategies for SQL ServerNameTitleDate
5© Copyright 2011 EMC Corporation. All rights reserved.
Microsoft SQL Server Environments are Increasing in Complexity Spanning Both Infrastructure and Data Analytics
Infrastructure Challenges
Increasing Workloads Apps, Users and Data
Management Complexity
Increasing Cost and IT Inefficiency
Increasing App Availability and Recovery
Data Sources Are Expanding
Stale Data Used for Insight
Static Analytical Techniques
Data Challenges
Rigid Systems/ Architectures
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Virtual Infrastructure Effect For Microsoft SQL Server
BETTER QUALITY OF
SERVICE
EFFICIENCY
LOWER COST
7© Copyright 2011 EMC Corporation. All rights reserved.
Strong Momentum - Virtualizing Business Critical Applications
Apr 2011
42%
47%
67%
34%28% 28%
38%
43%
53%
25% 25%
18%
% of Workload Instances Running on VMware
MicrosoftExchange
Microsoft SQL
Microsoft SharePoint
OracleMiddleware
OracleDB
SAP
Jan 2010
Source: VMware customer survey, Jan 2010 and April 2011
9© Copyright 2011 EMC Corporation. All rights reserved.
Virtualization Creates The Path To Your Cloud
Lower Cost Improve Quality of Service
Improve Agility
Phase 1 Phase 2 Phase 3
% V
irtu
aliz
ed
SimplicityEfficiencyProtection
ScalabilityContinuitySecurity
StandardizationAutomation
10© Copyright 2011 EMC Corporation. All rights reserved.
The Journey To The Your CloudPhase 1: Consolidate and Virtualize Microsoft Servers and Storage
Lower Cost Improve Quality of Service
Improve Agility
Phase 1 Phase 2 Phase 3
% V
irtu
aliz
ed
SimplicityEfficiencyProtection
11© Copyright 2011 EMC Corporation. All rights reserved.
Microsoft SQL Server Consolidation
1. Standalone 2. Consolidation
• Consolidate all tiers of the Microsoft SQL Server application landscape
• Target workloads for performance and capacity at lowest cost
• Increase server and storage utilization
• Simplify management
Virtual
Virtual Infrastructure
Test/Dev
Reporting/ QA
Production
12© Copyright 2011 EMC Corporation. All rights reserved.
“EMC was able to create an extremely reliable, high-performance and automated adCenter environment with an attractive total cost of ownership,”
Brian Garrett, Vice President, ESG Lab, Enterprise Strategy
Group
2x
91% Reduction in storage rack space
92% Savings in energy requirements
69% Reduction in overall TCO over 5 year period
Increase in storage utilization
Microsoft adCenterThe Impact of Consolidation and EMC Infrastructure
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Why EMC VNX for Virtualized Microsoft ApplicationsRun SQL Server applications faster than ever
• 3X the number of users
• 3X the number of transactions
• 3x more efficient
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More Efficient Microsoft Backup, Recovery
OnlineDisk
Copy
Tape or VTL
• Integrated with native Microsoft technologies
– Microsoft Volume Shadow Copy Services (VSS), Database Availability Groups (DAG), Active Directory, SQL Server VSS Writer, Microsoft’s Data Protection Manager…..
• Restore and recover in minutes vs. hours through tiered backups
• Simplify backup across multiple Microsoft applications
• Ensure application data availability
Production
SQL ServerSharePointSQL Server
Virtual Server Virtual Server Virtual Server
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Enhanced Microsoft Backup And RecoveryOnline deduplication and compression
Production
Dedupe &Compress
EMC Data DomainDD800 Appliance
• No changes to Microsoft backup scripts, processes or system architecture
• More frequent backups with less storage required = faster and more granular recovery
• Elimination of tape• Reduce network bandwidth
requirements enables extended distance backups
Remote Site
16© Copyright 2011 EMC Corporation. All rights reserved.
The Journey To The Your CloudPhase 2:Virtualize Mission Critical Microsoft Applications
Lower Cost Improve Quality of Service
Improve Agility
Phase 1 Phase 2 Phase 3
% V
irtu
aliz
ed
SimplicityEfficiencyProtection
ScalabilityContinuitySecurity
17© Copyright 2011 EMC Corporation. All rights reserved.
EMC Symmetrix For Virtualized Microsoft SQL Server Applications
• Trusted and Proven – Market leading
replication– 6 9s availability and
100% uptime • Seamless Scalability
– Scale without downtime as Microsoft applications grow
– Centralize capacity planning and growth management
• Optimized Performance
– Prioritize Microsoft workloads to right storage tiers, at right time
– Auto-tiering minimizing tuning required
Scale Out
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More Performance And Scalability
80% faster provisioning and more granular use of storage resources for Microsoft
SQL Server and Symmetrix Virtual Provisioning– Improve ease and speed of provisioning
storage – Increase disk utilization – Reduce capacity management costs
SQL Server and FAST Cache– 3X the number of users– 3X the number of transactions
SQL ServerSQL ServerSharePoint
Virtual Server Virtual Server Virtual Server
FC
SATA
Flash
Vir
tual
Pool
Fully Automated Storage Provisioning (FAST VP)
FAST Cache
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Maximize Microsoft Quality of Service
Capabili
ty
Quality of Service
DATA REPLICATION
Snaps and Clones for recovery and multi-tasks
Server failover/maintenance
Self-service for App AdminsStorage and ServerReplication
ACCELERATED RECOVERY
Protect all Microsoft data tiers with one solution
Recover applications to any point-in-time locally or remotely
Application Recovery
CONTINUOUS AVAILABILITY
Active-active availability and mobility
Scale and migrate Microsoft App within or across data centers without disruption to business
Continuity-as-a-Service
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Improve Microsoft Replication Efficiency
Automate management of replicas from context of the Microsoft applications– Clones for full, consistent recovery– Snaps for space efficiency
SQL ServerSharePointSQL Server
VM Template VM Template VM Template
Clone
Snap or Clone
CloneClone
• Leverage VM “Templates” to quickly clone server and O/S configurations
• Delegate replication tasks to multiple users with GUI based interface
Production
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Accelerated Microsoft Data Protection
SQL Server integration
Dynamic synchronous and asynchronous replication
Failover and failback capability
Lower bandwidth costs with integrated WAN deduplication
DVR-like recovery of replicated data to any point in time
Non-disruptive testing of recovery plans with virtualization
Integrated Operational and Disaster Recovery
Protect Microsoft Applications across Hyper-V or VMware Virtual
Environments
Local
ExchangeSQL ServerSharePoint
Remote
Production Test/Failover
Virtual Server Virtual Server
Server / OS
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Continuous Availability for Microsoft Deployments
• Mobility – Move Microsoft applications
seamlessly (synchronously up to 100km)
– Support spikes in application workloads with real-time migrations
– Works seamlessly with Hyper-V Live Migration for both asynch and synch
• Availability– Move from disaster-recovery to
disaster-avoidance– No recovery, restart or manual
intervention
• Collaboration– Multi-user access to same data over
distance with data change control
Within a data center
VPLEX Local
VPLEX Metro & Geo
AccessAnywhere at synchronous
<100kmasynchronous
>100km
23© Copyright 2011 EMC Corporation. All rights reserved.
The Journey To The Your CloudPhase 3: Deliver IT-as-a-Service
Lower Cost Improve Quality of Service
Improve Agility
Phase 1 Phase 2 Phase 3
% V
irtu
aliz
ed
SimplicityEfficiencyProtection
AvailabilityScalabilityRecovery
StandardizationAutomation
24© Copyright 2011 EMC Corporation. All rights reserved.
The Benefits of Ultra-StandardizationPredictable, Consistent, Efficient
At what level of standardization makes sense?
What are the benefits IT could realize today?
What do we sacrifice from standardization?
How does standardization position us for the future?
25© Copyright 2011 EMC Corporation. All rights reserved.
Maximize Existing Management ProcessesIntegrated And Automated Management
• Integration with Microsoft System Center and VMware
• Maximize ease of use for existing Microsoft environments
• Utilize existing tools and knowledge
• Manage physical and virtual infrastructure from single console
– Planning – Deployment– Optimization
26© Copyright 2011 EMC Corporation. All rights reserved.
Challenges of Infrastructure ManagementHeterogeneous storage, networking, and server environment across multiple data centers
Inability to make critical business decisions based on near real-time information
Manual, labor intensive maintenance of reports
Inability to report on all environments across IT
Limited ability to proactively manage multi-tiered storage environment, including predictive tier-specific capacity planning and allocation based on accurate historical consumption data
Under- and over-utilized storage assets with inability to reclaim/ reallocate underutilized storage
Inability to trend and forecast critical IT metrics over time
Difficult to identify performance and/or stability issues
27© Copyright 2011 EMC Corporation. All rights reserved.
Infrastructure IntelligenceInfrastructure Intelligence brings IT capacity, utilization, and application performance into a single dashboard for monitoring and managing a complex IT environment
SolutionServices engagementBuilt on industry-standardBI technologiesFlexible, customized sourcedata extractionDashboards and metricscustomized to your business“Single pane of glass” view ofwhole IT infrastructure
ResultsConsistent enterprise datadefinitions & modelConsistent data & reportsActionable dashboards
Insightful, Relevant, Actionable
28© Copyright 2011 EMC Corporation. All rights reserved.
Infrastructure IntelligenceExtend current storage reporting and analysis by enabling KPI-based reporting, analytics, and alerting of critical infrastructure capacity planning and performance metrics.
Automated Data Transformation!
What You Have Today
Stage
Stage
Star SchemaWarehouse
Actionable IT Dashboards!
Multi-Dimensional Cubes
Load
Transform
Extract
EMC Capacity /Performance
IBM, HP, NetApp, Vendor XYZ
SCOM, SMS, NetIQ, DB,OS, Onaro, CSV, Excel
End-To-End Automation
31© Copyright 2011 EMC Corporation. All rights reserved.
EMCUIM
Infrastructure
ServiceCatalog
Deliver IT-As-A-ServiceDefine Service Catalog, Publish To Self-Service IT Portal
GoldSilver
Bronze
Platinum
SLA Driven Managemen
t
Availability
Security Performance
Cost
99.99% 0.2msHigh $500K
Self S
erv
ice IT
Porta
l
Service Catalog
VMwarevCloudDirector
Application
ServiceCatalog EMC integration with MS System Center
32© Copyright 2011 EMC Corporation. All rights reserved.
Three Major Cloud Models For Microsoft
Virtualization
Applications
Middleware
Database
Operating Sys
Über-cloud
CPU Pool Storage Pool Network
Virtual Infrastructure
Verticalization
Applications
Middleware
Database
Operating System
Server
Storage
Aggregation
33© Copyright 2011 EMC Corporation. All rights reserved.
EMC Microsoft Global SolutionsFocusing on Best Practices for Journey to the Cloud
Virtualization
Tiered/ Unified Storage
Backup and Recovery
Business Continuity
Management
Security
Content Management /
Archiving
• Private Cloud solutions and support for VMware and Windows Server Hyper-V
• Fully Automated Storage Tiering (FAST) / Virtual Provisioning (VP)
• End to end process automation/integration with native Microsoft tools
• Consistent, simplified data protection across Microsoft applications
• Integration with Microsoft System Center and support for PowerShell
• RSA integration with Microsoft technologies – Windows Server, SQL Server, SharePoint, Exchange
• Exchange and SharePoint Archiving, Documentum integration with SharePoint, Document capture with Captiva
34© Copyright 2011 EMC Corporation. All rights reserved.
Why EMC Consulting for Microsoft?
Experience Proven deployment experience that speeds implementation and minimizes risk
• Hundreds of SharePoint engagements• Over one million Exchange users migrated• Hundreds of thousands of desktop deployments; hundreds of systems management implementations• IBM Lotus Notes migration specialists – tools and methodology; hundreds of thousands of mailboxes
and applications migrated• Hundreds of innovative user experience and enterprise search designs• Tested and documented Proven Solutions and best practices to reduce TCO
Talent Thought leaders with elite certifications provide in-depth expertise and insight
• Worldwide consultants certified as Microsoft MVPs, MCPs, Rangers/Masters and Certified Architects, VMware VCPs, and security: CISSP, CISA, CISM
• Over 75% of program managers are certified PMPs• Authors of System Center, ADO.NET, SQL Server, Transparent IT books• Ranked #2 Interactive Agency on the New Media Age Top 100; winner Best Online Initiative at The
Card Awards
Partner RelationshipsComprehensive alliances leverage the leadership and innovation of complimentary organizations
• Microsoft Global System Integrator, Global Alliance Partner, Worldwide ISV• Microsoft Gold Certified Partner• 21-time Partner of the Year winner; FASTforward Enterprise Search Innovation Award• TAPS for SharePoint 2010, Office 2010, Exchange 2010, Windows 7, Forefront, SQL Server 2008, OCS,
Surface, ASP.NET, Silverlight, Visual Studio, BizTalk 2006
36© Copyright 2011 EMC Corporation. All rights reserved.
Unlock the Business Value in Big Data
ChallengesData volume, variety, complexity, and velocity is growing dramaticallyAnalytical techniques and decision-making processes are overwhelmedRigid systems and architectures don’t support changing data needs
EMC Consulting PerspectiveTechnology and methodology must create insights aligned to business
initiativesNew approaches required for collecting, organizing, and analyzing dataSpeed and latency of data access is directly correlated to business agility
The Value We DeliverAdvanced analytics to combine data sources in novel ways to discover
new business insightsData quality, classification, and governance techniques to transform
complex data into meaningful, accessible, and trusted informationData visualization, user experience, and collaboration for improved
business decisionsIndustry expertise to ensure business can capitalize on big data
37© Copyright 2011 EMC Corporation. All rights reserved.
EMC ConsultingLeading Transformational Journeys
Advisory Services
Strategy Services
Discovery & Analysis
Business & Technology
Requirements
Detailed Design &
Pilot
• Transformation Vision and Strategy
• Strategic Architecture, Roadmaps & Transformation Plans
• Industry-specific Information Architecture Solutions
• Business Case/ROI Assessments and Analysis
• Business/IT Requirements
• Process Optimization & Automation
• End-to-End Architecture Design
• Solution Design & Development
• Organization Design
• User Experience
• Migration Planning
• Operationalize People, Processes & Technology Improvements
• New Solutions Enablement and Adoption
• Performance and Service Management
• Migrations Management (Data Centers, Application, Data Taxonomies)
• Risk Mitigation
• Continuous Metrics Reporting
• On-going Program Governance
• Processes & Procedures for Maintaining Best Practices
Vision Strategy Plan/Architect Execute Optimize
Operationalize Transition KnowledgeTransfer
Program & Change Management
Delivery & Quality Management
Solution & Systems Integration
38© Copyright 2011 EMC Corporation. All rights reserved.
Getting Started to the Cloud with EMC
Transformation
Strategize • Advise • Architect • Implement • Manage • Support
CloudCloud
Tiered / Unified Storage
Virtual Infrastructu
re Managemen
t
Backup, Recovery ,
Archive
Business Continuity
Trust Governance
Security
39© Copyright 2011 EMC Corporation. All rights reserved.
Additional Resources
EMC Consulting Services
Learn from EMC Experts in EMC Consulting Services
Strategize with theMicrosoft SolutionsPractice at EMC
Customized workshops and design recommendations 31 2
EMCProven Solutions
Optimize your existing Microsoft software, people and process with EMC Proven Solutionswww.emc.com/solutions/microsoft
Technology Centersand live demos
EMC and Microsoft Technology Centers
40© Copyright 2011 EMC Corporation. All rights reserved.
THANK YOU
41© Copyright 2011 EMC Corporation. All rights reserved.
• 21x Time Partner of Year
• 16+ Gold and Silver Microsoft Competencies
• 2,700+ consultants worldwide
• Cooperative Support Agreement
• Joint Use of Technology
• CEO Sponsored GTM Agreement
• Equipment in Numerous Redmond labs
42© Copyright 2011 EMC Corporation. All rights reserved.
Private Cloud
Customer Challenge• With enormous data growth managing and scaling previous IT
environment was time consuming and expensive
• Large backup windows, unreliable back up and recovery with tape
Benefits and Results• 90% virtualized infrastructure
• 15:1 server consolidation substantially decreased operational costs
• Servers and storage provisioning reduced from weeks to hours
• 95% reduction in backup data capacity requirements
• 10 megabyte file restored in five minutes verse hours
• Remote copy of Oracle database and primary database synchronized within five minutes verse 30-60 minute lag time
• EMC Unified Storage
• EMC Data Domain
• EMC RecoverPoint
• VMware vSphere
• Cloud infrastructure solutions
• Oracle
• Microsoft Exchange
• Microsoft SQL
Solution
“With our EMC and VMware cloud, IT has become an enabler of growth and banking services to our customers” -
Mark Smithey, VP of Technology Services
43© Copyright 2011 EMC Corporation. All rights reserved.
FLASH 1st Supercharges Vanderbilt
Customer Challenge• Unique mix of student and faculty data to manage
• Much of their data was older-but still needed to be on-line, so only a small portion of data was highly active at any point in time
Benefits and Results• 1.6% Flash serves 78% of all IO
• Improved performance, efficiency, and lower costs through FAST automated tiering
• Can store large amounts of cold data from research without affecting performance
• EMC Unified Storage
• Flash Drives
• FAST Suite
• VMware
• Microsoft SQL
• Microsoft SharePoint
• Oracle
Solution
“We are all about research and research is all about data and access to that data. EMC as a partner of
Vanderbilt University allows us to provide the access to that data and the storage of that data so that we can do our job and break records with the research
that we do.”–Steve Bartlett, Enterprise Application Infrastructure Team
44© Copyright 2011 EMC Corporation. All rights reserved.
Simple Management and Maximized Performance
Customer Challenge• Corporate merger required IT infrastructure consolidation
• Data grew 5x in 3 years- difficult and expensive to manage
Benefits and Results • VNX unpacked, racked, configured and running in 2hrs
• Automated storage tiering enables storage administrators to focus on value-add projects
• Reduced storage footprint and saved space in data center
• More affordable and efficient storage management with block and file storage in one frame, under one management system
• EMC VNX
• EMC Unisphere
• FAST Suite
• CLARiiON
• Microsoft SQL Server
• Oracle RAC“Getting used to Unisphere was one of the
easiest transitions I have ever made.”-Christy Turner, Senior Systems Engineer
Solution
45© Copyright 2011 EMC Corporation. All rights reserved.
Simplicity, Efficiency & Scalability
Customer Challenge• Storage not scaling fast enough to match rapid growth
• Sluggish system performance and end-user response times
• Worried about having to put projects on hold due to lack of storage
Benefits and Results• Can scale storage capacity as needed for new projects & to support
Big Data applications
• Unisphere provides one simple interface to manage NES’s 200 virtualized servers
• Oracle database backups reduced from 4hrs to 1hr
• 65-80% faster end-user response times and system backups
• EMC VNX
• EMC Unisphere
• RecoverPoint
• VMware vSphere
• GIS
• Oracle
• Microsoft SQL Server
• Microsoft Exchange
• Microsoft SharePoint
• PeopleSoft
Solution
“All of the systems that we’ve migrated to this VNX solution have seen incredible performance gains and a level of stability
that we’ve not seen in some time.” -Vic Hatridge , Vice President and Chief Information Officer
46© Copyright 2011 EMC Corporation. All rights reserved.
Accelerating the Journey to the Cloud
Customer Challenge • Storage infrastructure doubling every 18 months due to growth
in electronic medical records and wider use of clinical and administration applications
Benefits and Results • Eliminated the need to purchase 130 physical servers
• Virtualized 70 percent of its existing servers into 215 virtual machines for increased efficiency and flexibility
• 50% power usage decrease
• FAST Suite increased performance of applications
• Able to keep number of IT administrators to four despite explosive infrastructure growth
• EMC Unified Storage
• FAST Suite
• Flash Drives
• EMC Symmetrix
• VMware vSphere
• Microsoft SQL Server
• Microsoft Exchange
• EMC EHR Infrastructure Solutions Suite
• EMC MirrorView
Solution
"Everything is much easier -- from allocating storage to spinning up new servers to
troubleshooting."- Tom Fairfield, Manager, Technical Services
47© Copyright 2011 EMC Corporation. All rights reserved.
Private Cloud
Customer Challenge• Running out of processing capacity and data center space as
expanding their Electronic Medical Records infrastructure
Benefits and Results • Transformation of entire data center into streamlined private cloud
• Elimination of 20 physical servers
• Decreased power usage and avoided a $25,000 uninterruptible power supply (UPS) upgrade
• Full nightly backup windows decreased from 14 hrs to less than 1hr
• Will reach 70-80% percent server virtualization within one year
• Network congestion & back up requirements down 80%
• EMC Unified Storage
• Flash Drives
• EMC Avamar
• VMware vSphere
• MEDITECH HCIS
• Microsoft Exchange
• Microsoft SQL Server
• Citrix
Solution
“With a private cloud based on EMC and VMware, we've become significantly more efficient while supporting a wave of clinical initiatives that are
helping us improve the quality of our patient care.”–Robbie Hall, CIO
48© Copyright 2011 EMC Corporation. All rights reserved.
Private Cloud
Customer Challenge• Needed to scale infrastructure while controlling IT costs to handle
rapid data growth from sophisticated engineering applications and business growth
• Inconsistent backup and offsite procedures between offices using tape
Benefits and Results • 70% virtualization
• Consolidated IT infrastructure to 12 servers and 250 virtual machines
• Scaled information from 50 to 400 terabytes without adding storage staff
• Avoided purchase of 238 physical servers through virtualization
• Decreased backup storage by 87%
• Improved recovery-time & recovery –point objectives & eliminated all tape storage for daily backups and disaster recovery
• EMC Unified Storage
• EMC Centera
• EMC SourceOne e-mail archiving
• EMC Data Domain
• EMC RepliStor
• VMware vSphere
• Oracle
• Microsoft SQL Server
• Microsoft Exchange
Solution
“With EMC, we've been able to scale very responsibly and cost efficiently.” -Richard Hall, Vice President and Director, Corporate Information Services
49© Copyright 2011 EMC Corporation. All rights reserved.
Accelerating the Journey to the Cloud
Customer Challenge• Added managed and hosted services to their portfolio of secure
network solutions and internet technology solutions for financial institutions
• Decided to move to cloud infrastructure to gain scalability and performance to support new business model
Benefits and Results • Achieved 100% virtualization
• Replaced approximately 100 x 15k spindles with 7 Flash Drives
• Data Center footprint is 40x smaller with virtualized infrastructure
• Can scale out storage for fast growing databases in under 10 minutes
• Storage management time reduced by 90%
• Predictable service levels and response times for cloud services
• EMX VNX
• EMX VNXe
• EMC Unisphere
• FAST Suite
• Flash Drives
• VMware vSphere
• Microsoft SQL Server
• Microsoft Exchange
• Active Directory
Solution
“The easy, efficient scalability and management of EMC and VMware together are a whole different world. So we made our
switch and haven’t looked back since.” –Brenden McGowan, VP of Technical Services