EXAMPLES OF THE GLOBALISATION OF DESIGN AND MANUFACTURING

Directors of a venture capital company based in the UK, decide to initiate design work on a new product, a flexible mobile phone. The phone wil l be sold in several countries.

The design work is awarded to an Italian design company.

P r o t o t y p e fl e x i b l e p h o n e manufactured and tested by a specialist German technology company.

N e w fl e x i b l e m o b i l e p h o n e manufactured in China, on an electronics production line. Mass production.

Thousands of the new flexible mobile phone, transported by Japanese containers ships around the world, to the market place.

One containership, on arrival at a port in the Spain. The containers (containing the phones) are unloaded and transported to retailers, ready for sale.

Phone purchased and taken home for use. The profits return to the Venture Capital company and a dividend is paid out shareholders, around the world.

1. 2. 3. 4.

5. 6. 7.

BODYWORK MANUFACTURED

IN INDIA

GLASS MANUFACTURED IN

GERMANY

HEADLIGHTSMANUFACTURE

D IN THE UK

BUMPERS AND SOME

ACCESSORIESMANUFACTURED IN

SPAIN

ENGINE MANUFACTURED IN

THE UK

DRIVE SYSTEM MANUFACTURED IN

AUSTRIAALLOY WHEELS MANUFACTURED

IN RUMANIA

TYRES MANUFACTURED IN

FRANCESUSPENSION

SYSTEM MANUFACTURED

IN SWEDEN

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By V.Ryan