0919 trade english
무역영어 3강
0919 Class Agenda
• Time & Date:
• Recap: Writing skills
• Topic: Business Proposal (거래제의)
• Preview: Credit inquiry(신용조회)
0919 Class Objectives
Import-
Export
Procedure
Trade
English
Translation
I understand
the ‘business
proposal’:
Why it is
necessary,
how to deliver
its message
I can
understand
how to
organize the
business
proposal letter
I can translate
the sentences
regarding
business
proposal
2.2 Trade Letters Before Signing Contract
계약체결이전단계의무역통신문 P105-125
2.2.1 I Request for business
introduction
거래처소개의뢰서 P105
내용구성주요표현Doc4.1 P110 P111
Doc4.2 P112 P113
2.2.2 II Business Proposal
거래제의서 P115
내용구성주요표현Doc543 P120 P121
2.2.3 III Credit Inquiry
신용조회 P125
내용구성주요표현Doc5.4 P130 P131
Doc5.5 P132 P133
2.2.4 IV. Trade Inquiry
거래문의 P136
내용구성주요표현Doc6.1 P140-P141
Doc6.2 P142-P143
Doc6.3 P144-145
I Export procedures (1)
Before-signing stage At the contract signing
stage
After contract-signing
stage
Overseas market
research(해외시장조사)-
>target country to export
Seek overseas trade
connection(수입상선정)Buyer to do
business
(Exporter)Business
proposal
Importer) Trade
inquiry
Credit inquiry
Exporter offers (at the
request of importer)-Offer
is firm selling intent(확정적의사표시)
1) If importer accepts the
offer, they sign the
contract (acceptance 승낙)
2) If importer make an
counter offers, exporter
can make another counter
offer, or exporter can
accepts the counter offer .
(Both can exchange
1> Letter of Credit(L/C)Importer asks its issuing bank to
open an LCExporter receives
the L/CConfirm whether LC
conditions meet contract terms.
2> Export license: E/LIf the goods are export-restricted
items, exporter must get EL
issued from the authorities3> Goods secured (수출물품확보)
3.1.Exporter produces goods by
sourcing RM from abroad or
domestically.
3.2.Exporter buys finished goods
from other manufacturer
4> Exporter signs contract
with carrier (운송계약의체결)
Exporter submits the shipping
request (선복요청서) to
P105 1. Organizing a letter to ask them to introduce ‘reliable’ company to us.
Request for business introduction
거래처소개의뢰:
내용구성과주요표현
Opening Body Ending
거래처 소개의뢰서를 보내게된 취지Why I am writing(develop, extend, diversify)
자사의 소개(역사, 취급상품 및규모 등“Who I am” (history, product, size, market position)
거래처 소개의 의뢰“Please introduce reliablecompany to us”
“자사의 신용조회처 명기“Refer to the ABC bank for our credit standing.
귀사가 제공한 정보를 극비 취급하겠다“We will keep it in a confidence”
협조에 대한 감사의 사전 표시Thank you for your cooperation.
조속한 답신의 요망“We are looking forward to your early response”
P106 Opening to seek business partner
• We’ve heard from AAA that you are BBB.
• 거래관계개설하다
• To do business with
• To open an account with
• To enter into business relations with
• 해외거래처를선정하다
• Seek overseas connection
Opening: Why we want to open an account? P107
• To extend one’s business (expand, increase)• 사업을확장하다
• To diversify one’s overseas market
• 해외시장을다변화하다.
• To develop new market• 시장을개척하다.
• *extend: Please extend the shipping date to
the end of September. (postpone)
Opening: Is the company is reputable? reliable?
P107
• The company is of good reputation
• Respectable
• Enjoy a good reputation• 호평을받다, 평판이좋다.
• Reliable
• *Trustworthy, dependable, consistent
P107 Body: Tell them who you are
• Market position: We are one of the leaders
• Product items: We are exporter of electronic
equipment
• History: We have exported for the past 20
years.
• What do we want to trade: We are interested in
exporting semiconductors
P107 Body: Tell them whom you are seeking 본사제품을수출할경우현지유통업체를찾을때
• We are a Korean exporter handling
computer parts. We are looking for reliable
companies who may distribute our products
in your country.
P108 BODY:
Ask them to introduce some companies to us
거래처소개를의뢰할때
• Introduce to us some companies
• Introduce some companies to us.
• Courtesy (정중함)
• Introduce to us some reliable companies
• Would you please introduce
• We would be grateful if you introduce
• It should be appreciated, if you would introduce
P108 Body: Tell them either to contact us or send us a list
• Option1:
• Let them directly contact us
• Option2:
• Send us a list of companies.
• Regular business
• We hope some of your members may directly contact us
on regular business transactions, or we would be grateful if
you could provide us with a list of companies who may be
interested in acting as our distributors.
Body: contact someone
연락하다
• To get in touch with someone
• To make contact with someone
• To write to someone
• Let’s stay in conect.
P109 BODY: Give them your credit reference”
(신용조회처제공)
• “Refer to ABC bank for our credit standing”
• 당사의신용상태에관해서는ABC 은행에조회하시기바랍니다.
• We may refer you to ABC Company for our
credit standing.
• 당사는귀사에게당사의신용정보에관하여ABC 상사에조회하실것을부탁합니다.
P109 BODY Tell them to keep it in confidence.
• 귀사가제공한정보는극비로취급하겠습니다
• Any information you can give us would be
treated as strictly confidential.
• Any information you can give us would be
treated in strict confidence.
P109 Ending for seeking business connection:
• We hope you will give your best
consideration to this matter.
• Your early reply will be appreciated.
• reply
• answer
• respond
P108 Ending
• We hope you will give your best
consideration to this matter.
• Your early reply will be much appreciated.
Text Letters
Seeking trade connections
Doc4.1A
Doc4.1B
Doc4.2A
Doc4.2B
II Business Proposal
거래제의서 P115
II 거래제의서 (Business Proposal) P115
• When an exporter intends to do business
with a particular importer, the exporter
proposes to enter into a business with the
prospective importer.
• 실제거래를개설하기위한최초의서신을거래제의서(Business Proposal)라고한다.
P115
How to write Business Proposal?
Attract Interest
Create Need
Move CP to action
II. Organizing messages for Business Proposal letter P115
OPENING BODY ENDING
How I get to know you
상대방을알게된 경로
거래제의서를보내게된취지Why I am proposing to do
business with you.
자기회사소개(history, sales, market
position, product,
specialization, comparative
advantages)
수출입희망품목Product items we want to
export or import
거래조건제시Conditions in price,
quantity, shipment,
payment
신용조회처명기Refer to our bank for our
credit standing
협조와조속한답신의요청Thank you for your early
response
거래제의서에대한문의의상시환영표시You are welcome to ask any
questions to us
P116 Opening for business proposal letter
(거래제의서: 주요표현)
• How did we get to know you:
• Through the courtesy of the ABC, we’ve learned that you
specialize in the import of machinery.
• We understand from the Directory your firm is one of the
major importers of stationery in Portugal.
P116 Opening: How we get to know you
• We owe your name to ABC
• Your name was given by ABC
• ABC has advised us to get in touch with you.
• ABC recommended you to us as one of the
leading importers in machinery.
• We have been informed by ABC that you are a
reliable concern.
P117 Body:
Let them know who you are
• Location: We are a Seoul-based exporter
• Network: Branch offices in NY
• Handling product: A wide range of merchandise
• 다양한종류의상품
• History: We have a 20-year history of exporting the
product.
• An importer-exporter of general merchandise
• 잡화수출입업자
P118 Body for Business proposal letter:
Write about payment condition
• Our usual payment terms are
• draft at 90 day after sight
• 일람후 30일출금어음
• An irrevocable letter of credit
• 취소불능신용장
• US dollars
• 결제통화
P118 Messages for body of business proposal letter:
shipment
• We are pleased to inform you that we can
supply any quantity within two weeks after
receipt of your order.• 귀사의주문후 2주이내에어떠한수량의물품도제공할수있다.
• Provide, deliver, to make available something
P118 Body: “Give them our reference”
• As for our business standing, you may
refer to our bankers, the KEB, Seoul.
• We are pleased to give you our bankers the
KEB as a reference.
• Business standing 영업상태
• Business reputation business integrity,
• Business background
Ending of business proposal letter P119
• We look forward to your favorable reply at
your earliest convenience.
• Your kind cooperation would be
appreciated.
• We earnestly await good news from you
soon. • Favorable reply 호의적인응답
• At your earliest convenienece 형편이닿는대로빨리
Ending business proposal P119
• Your prompt attention to this matter would be appreciated.
• We would appreciate your prompt attention to this matter
• Should you like to have any further information, please do
not hesitate to contact us by e-mail or fax.
• If you like to have more information, feel free to let us
know by email.
Text Document P120-P125
Doc4.3A
Doc4.3B
Check: Self-assessment
Import-
Export
Procedure
English
sentences
Translation GBC
Speaking
Self-
assessment:
on a 1-5 score
I understand
the ‘business
proposal’:
Why it is
necessary,
how to write
in English
and what are
its
vocabulary
I can read
and
understand
English
sentences for
business
proposal
I can
translate the
sentences
regarding
business
proposal
I can tell a
story that
shows I am
accurate or
analytic or
adaptable in
a way that
makes
strategic
sense.
Let’s call it a day
Ahn Mi-Young