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An Integrated Care Solution rom
The Fuzzy Front End
Rotman Design Challenge
Saturday, March 26, 2011
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The Problem In current healthcare models, the
main emphasis is on the patient,
but most patients use the help o
loved ones to assist them on theirpath to wellness. The debilitating
eects o putting the needs o
others beore their own are
oten ignored.
Caregiver stress is the emotional
and physical strain o caregiving.Individuals experiencing caregiver
h l bl
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Researching and
UnderstandingDuring this phase, our team ocused
on obtaining primary and secondary
knowledge about caregiving across the
lie span.
Ater conducting interviews and
literary research, the team translated
our ndings into key insights and
opportunity areas that eventually
translated into solutions to increase the
wellness o caregivers.
An Expert on
CaregivingAdult Daycare
Customers
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56%
50%
63%
80
O caregivers reported experiencing anxiety or
depression within the last six months according
to the Caregiver Resource Centers 2004-2005
Uniorm Assessment Database Study.
Reported their health as being worse than it was
six months ago in the same study.
are unable to perorm 3 to 5 personal activities
o daily living (e.g., eating, bathing, tranerring,
toileting, dressing)
Mean number o hours caregivers provided care.
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Linda
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Personae Based on our interviews with caregivers,
we created composites o their insights
called personae. Linda, Frank, and
Willow served as our target usersthey
represent dierent qualities that were
introduced to us by our interviewees.
Charged with direct quotations and user
stories, these personae allowed us toquickly develop user-centered concepts.
Near
Alone
Independent
Si l
Personae Spectrum
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Ideating Solutions In this phase our team used the research
and opportunity gaps dened to begin
ideating initial product concepts using
Doblin innovation models.
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Ideating Solutions We took advantage o every opportunity
to use new tools and visualize concepts.
From 10 hour drives to late nights on
campus or in the hotel. The more we
collaborated, the more plentiul our
portolio o ideas became.
Through our multiple disciplines anddiversity we ound opportunities to
innovate through confict resolution or
build on others ideas. By the end o our
ideation phase, we had truly moved
rom sel-ecacy to sel-empowerment
along the way.
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IIcareconcept From the Doblin approach and in-depth
research, we knew a suite o ideas was
needed to support caregiver wellness
through Mayo Clinics key values o
innovation in research, education, and
clinical practice. We studied Mayo
Clinics brand and developed an
identity that worked collaboratively.
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IIcare tool kit The Doblin tools revealed that a key
to preventing the health challenges
associated with caregiving was to
communicate as early as possible and
establish an identity o being a caregiver
over ones lie span. We created a
toolkit that immediately addresses this
at the Mayo Clinic and Health Centers,and prompts important discussions.
More than 65 million Americans
provide care to a loved one.
If you're among them, you know that taking
care of someone who needs your assistance can
be very rewarding. But it can also exact a high
toll, and caregiver stress is common. Caregiver
stress is the emotional and physical strain of
caregiving. Individuals who experience the most
caregiver stress are the most vulnerable to a
decline in their own health.
you are a caregiverMayo Clinic cares about you.
We nd our calling as caregivers through
divergent relationships and experiences.
Whether our loved one is family or friend,
the time we spend caring for another also
varies in time Patient needs vary;
When you hear the word
"caregiver" you probablypicture someone caring for a
parent with Alzheimer's
disease. A caregiver is
anyone who provides help
to another person in need,
whether that's an ill spouse
or partner, a disabled child,
or an aging relative.
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IIcare match Expanding on the research shield o the
Mayo Clinic, IIcare match is designed
keeping in mind the needs o both,
the patient and the care-giver. This
interactive tool will help us understand
the specic areas o you and your loved
ones lives that require our assistance. It
also recommends solutions and serviceproviders that will help you address
those specic needs.
This site uses a proprietary algorithm
developed rom our extensive research
and practice expertise in the area o
caregiving.
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The website selectsprivate caregivers based
on your results
You can select andexplore more
information
before choosing
A well trainedprofessional that meets
your needs is able to be
a supprotive caregiver
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IIcare center The IIcare centerexpands on the
practice shield o the Mayo Clinic.
Existing adult day care centers only do
hal o the job they should. Based on our
experience as practitioners, educators,
and researchers, we understand that
the health and wellness o the patient
caregiver is critically important in apatients recovery. The II Care center
lls this gap providing both respite and
support or the caregiver.
Take some time or yoursel, and get the
boost you need to balance your lie and
your caregiving responsibilities.
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practice: II care centers
Joes CornerEach person in the II care program can experience comfort from
home. Bring your favorite blanket, mugs, foot stool, hand towel,
card deck, etc.
My RideJoin a group offriends and family of the participants and volunteer
one day per week to drive a carpool of other patients to and from II
Care. Help each other. Help yourself.
II TalkWeekly discussion topics for group sessions including the patient
and primary caregiver on how to tackle tough subjects. Learn how
to begin and navigate through difficult conversations like how your
Mom or Dad wishes to be memorialized.
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Building a Business
CaseThrough the creative process methodologies o
design thinking, we were nding product and
service opportunities that responded to our
users needs and research insights. To construct
a sound business argument, we utilized tools
rom marketing and management that could
help structure an approach that delivered
new benets to the user, while providing newopportunities or income to support Mayo
operations.
For a non-prot organization that operates
annually at a losssupporting the patients
and caregivers remained a priority over prots.
Mayo depends heavily on the support o
private donors and oundations, and we kept
this in mind by establishing new interactionopportunities with patients and their amilys.
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