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1
Holbrook and Hirschman 1982; Hirschman and Holbrook
1982; O'Curry and Strahilevitz 2001
Holbrook Hirschman
Hedonic Consumption Hirschman
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22
2
and Holbrook 1982
emotion
F Fantasy Feeling
Fan Holbrook and Hirschman 1982
utilitarian HED/UT
Voss 2003
HED UT
Olney, Holbrook, and Batra 1991
Babin, Darden., and Griffin 1994
Chandon, Wansink, and Laurent 1999, 2000
1-1
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33
3
1-1 HED/UT
Olney et.al, 1991
Chandon et.al, 1999
1. 1.2. 2.3. 3.
1. 1.
2. 2.
3. 3.
1. 1.
2. 2.
3. 3.Voss et.al, 2003
Theory of Uses and
Gratifications
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4
4
Katz, Blumler, and Gurevitch 1973
Rubin 2002
TAM
Technology Acceptance Model Davis 1989
attitude
subjective norm perceived usefulness
perceived ease of use
Ajzen Fishbein 1975 TRA theory of reasoned
action
TAM
Bruner and Kumar 2005
fun
attribute TAM
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5
5
Chandon 1999, 2000
Chandon
Mathwick
Holbrook
Aesthetics Playfulness
Service Excellence ROI Customer ROI
CM
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6
6
PC PDA
PC
RQ
1
Chandon et. al. 1999: Chandon et. al.
2000
3 6
3-1
UT
HED
UT HED
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7
7
2
5 10
2004 11
2005 3
3
SPSSver.13.0
0.6
4-2
Amos
ver.5.0
3-2
UT 0.705 3 936HED 0.683 3UT 0.637 3 192HED 0.602 3UT 0.626 3 190HED 0.599 3UT 0.785 3 123HED 0.755 3UT 0.750 3 203HED 0.688 3UT 0.714 3 228HED 0.747 3
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8
8
2=28.92 P < 0.00
GFI=0.98 AGFI=0.97 CFI=0.98 RMSEA=0.052=12.73 P < 0.02 GFI=0.97 AGFI=0.90 CFI=0.97
RMSEA=0.09 2=7.76 P < 0.45
GFI=0.98 AGFI=0.96 CFI=1.00 RMSEA=0.002=6.05 P < 0.64 GFI=0.98 AGFI=0.96 CFI=1.00
RMSEA=0.00 2=17.70 P < 0.02
GFI=0.97 AGFI=0.92 CFI=0.96 RMSEA=0.072=31.82 P < 0.00 GFI=0.99 AGFI=0.95 CFI=0.98
RMSEA 0.05
P P
4-5
3-3
UT HED
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9
9
3-4
CMIN P CMIN/DF GFI AGFI CFI RMSEAALL 28.92 0 3.61 0.98 0.97 0.98 0.05
12.73 0.02 3.50 0.97 0.90 0.96 0.097.76 0.45 0.97 0.98 0.96 1 06.05 0.64 0.75 0.98 0.95 1 0
17.70 0.02 2.21 0.97 0.92 0.96 0.0731.82 0 3.97 0.99 0.95 0.98 0.05
3-5
P P P
UT 0.81 0.77 0.82
UT 0.53 *** 0.30 *** 0.65 ***
UT 0.70 *** 0.74 *** 0.42 ***
HED 0.68 0.43 0.61
HED 0.62 *** 0.61 *** 0.58 ***
HED 0.64 *** 0.75 *** 0.59 ***
P P P
UT 0.80 0.80 0.82
UT 0.63 *** 0.57 *** 0.52 ***
UT 0.66 *** 0.79 *** 0.69 ***
HED 0.84 0.62 0.68
HED 0.71 *** 0.67 *** 0.61 ***
HED 0.64 *** 0.64 *** 0.66 ***
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10
10
Amos ver.5.0
Byrne 2001 Stennkamp and
Baumgartner 1998
4-1
***P>0.05 P>0.05
*** P>0.05 ****** *** *** ***
F
=20.627 P<0.01 F =9.666 P<0.01
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11
11
6-1
Bonferroni UT HEDS.E. P S.E. P
JP KR .5138(*) 0.09 0.00 JP KR .3375(*) 0.09 0.00US .2960(*) 0.08 0.00 US .3790(*) 0.09 0.00CH .6987(*) 0.10 0.00 CH .4768(*) 0.10 0.00
KR JP -.5138(*) 0.09 0.00 KR JP -.3375(*) 0.09 0.00US -0.22 0.08 0.05 US 0.04 0.09 1.00CH 0.18 0.10 0.35 CH 0.14 0.10 1.00
US JP -.2960(*) 0.08 0.00 US JP -.3790(*) 0.09 0.00KR 0.22 0.08 0.05 KR -0.04 0.09 1.00CH .4028(*) 0.09 0.00 CH 0.10 0.10 1.00
CH JP -.6987(*) 0.10 0.00 CH JP -.4768(*) 0.10 0.00KR -0.18 0.10 0.35 KR -0.14 0.10 1.00US -.4028(*) 0.09 0.00 US -0.10 0.10 1.00
JP KR US CH
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Ajzen, I. and Fishbein, M. 1975) Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research, Addison-Wesley.
Bavin, Barry J., William R. Darden, and Mitch Griffin 1994 Work and/or Fun: Measuring Hedonic and Utilitarian Shopping, Journal of Consumer Research, Vol.20, Iss.4, pp.644-656.
Bagozzi, Richard P., and Fred D. Davis (1992), Development and Test of a Theory of Technological Learning and Usage, Human Relations, Vol.45, No.7, pp.659-686.
Bruner, Gordon C. II and Anand Kumar 2005 Explaining consumer acceptance of handheld Internet devices, Journal of Business Research,Vol.58, 5, pp.553-558.
Byrne, Barbara M. (2001), Structural Equation Modeling With Amos: Basic Concepts, Applications and Programming, Lawrence Erlbaum Associates.
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Chandon, Pierre, Brian Wansink, and Gilles Laurent (1999), Hedonic and Utilitarian Consumer Benefits of Sales Promotions, Marketing Science Institute Working Paper, Report No.99-109.
Chandon, Pierre, Brian Wansink, and Gilles Laurent (2000), A Benefit Congruency Framework of Sales Promotion Effectiveness, Journal of Marketing, 64 (Oct), pp.65-81.
Davis, Fred D., Richard P. Bagozzi, and Paul R. Warshaw (1989), User acceptance of computer technology: A comparison of two theoretical models. Management Science, 35, pp.982-1003.
Hirose, Morikazu (2007), A Cross-Cultural Comparison of Attitude Toward the Internet: Empirical Evidence from Japan, Korea, China, Taiwan, and THE US., Proceedings of the 2007 Conference, American Academy of Advertising, pp.9-10.
Hirschman, Elizabeth C. and Morris B. Holbrook (1982), Hedonic Consumption: Emerging Concepts, Methods and Propositions, Journalof Marketing, Vol. 46, No. 3 (Summer, 1982), pp. 92-101
Holbrook, Morris, B. and Elizabeth C. Hirschman (1982), The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun,Journal of Consumer Research, 9 (Sep), pp.132-140.
Holbrook, Morris, B. and Rajeev Batra (1987), Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising,Journal of Consumer Research, 14 (Dec), pp.404-420.
Katz, Elihu, Jay G. Blumler, Michael Gurevitch 1973 Uses and Gratifications Research, The Public Opinion Quarterly, Vol.37, No.4, pp.509-523.
Mathwick, charla, Naresh Malhotra, and Edward Rigdon 2001"Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment," Journal of Retailing, Vol. 77, Iss 1, pp.39-56.
O'Curry, Suzanne and Michal Strahilevitz (2001), Probability and Mode of Acquisition Effects on Choices Between Hedonic and Utilitarian Options, Marketing Letters, 12 (Oct), pp. 37-49.
Olney, Thomas J., Morris B. Holbrook, and Rajeev Batra (1991), ConsumerResponses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time, Journal of Consumer Research,17 (Mar), pp.440-453.
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14
Rubin, Alan M. 2002 The uses-and-Gratifications Perspective of Media Effects, in jennings Bryant and Dolf Zillmann ed. Media Effects: Advances in Theory and Research 2nd ed., pp.525-548.
Steenkamp, Jan-Benedict E. M. and Hans Baumgartner (1998), AssessingMeasurement Invariance in Cross-National Consumer Research,Journal of Consumer Research, 25 (Jun), pp.78-90.
Voss, Kevin E., Eric R. Spangenberg, and Bianca Grohmann (2003), Measuring the Hedonic and Utilitarian Dimensions of Consumer
Attitude, Journal of Marketing Research, Vol. 40, Iss. 3, pp. 3-10.
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15
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1616
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3 MAAB 3 GM
Delphi Motorola Vestion Simens
2000 6 4 MAAB
The MathWorks International Automotive
Conference 1
MAAB GM Ford Delphi Visteon Motrola Caterpilla
NA-MAAB BMW Audi VW Renault Jaguar
Simens Bosch Continental EU-MAAB
JMAAB
3 4 7 NA-MAAB
EU-MAAB JMAAB
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24
4 NA-MAAB EU-MAAB 2007 11
NA-MAABGM Ford Delphi Visteon Motrola CaterpillaEU-MAABBMW Audi VW Renault Jaguar Simens Bosch
ContinentalJMAAB MATLAB
2007, 2007 5 25 ,
MAAB 2001 2 MATLAB
CONTROL ALGORITHM MODELING
24 JMAAB MATLAB2007 2007 5 25
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GUIDELINES USING MATLAB®, Simulink®, and Stateflow®
Version2.025
1998
ASAM Association for Standardisation of Automation and Measuring
Systems ASAM e.V.26
ASAM 1991
OEM Work Group for Standardisation of
Automation and Measuring Systems
1998 33 2007 OEM 9
Tier1 6 80 9
14 118 5
OEM
5 ASAM 2007 11OEM 9Audi BMW Daimler GM MAN Nutzfahrzeuge Porsch Renault VW VolvoTier1 6AFT Atlas Fahrzeugtechnik AVL Bosch Drecq Daniel Technologies FEV
Motorentechnik Simens VDO80
56 6 5 4 2 2 21 1 1
9FTZ
FZI
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ASAM HP http://www.asam.net/
25 The MathWorks HP http://www.mathworks.com/industries/auto/maab.html
26 ASAM HP http://www.asam.net/
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ASAM
OEM
OEM
6 5
ASAM ASAM
6 ASAMASAM ACIAutomatic Calibration Interface
ECU
ASAM AEAutomotive Electronics
ASAM CEAComponents for Evaluation
and AnalysisASAM GDIGeneric Device Interface
ASAM ODSOpen Data Service
ASAM HP http://www.asam.net/
HIS
WG S&T WG
WG
OEM
OEM
OEM
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27
2007
3
Requirements-Engineering and -Management RE/RM
HIL Hardware in the Loop 3
RE/RM RE/RM Telelogic
DOORS
Telelogic DOORS XT
RE/RM HIS
S&T WG
6. JMAAB
OEM
2001 4 3 JMAAB Japan
MATLAB Automotive Advisory Board JMAAB
MAAB28
27 HIS HIS 2007 pp.12-14.
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JMAAB
MATLAB/Simulink
29
4
1 MAAB
The Math Works
MBD
WG 2
1 WG
MBD MBD30
JMAAB 7
MATLAB
JMAAB
8 10 WG
27 HIS HIS 2007 pp.12-14.28 MAAB The MathWorks Automotive Advisory Board
JMAAB Japan MATLAB Automotive Advisory Board MJMAAB
MATLAB29 2007 5 2530 1 2003 12 2 2005 10
3 2007 11
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22
17 MBD
350 982 2007
831
JMAAB 2003 12
7 JMAAB 2007 11
AW
17
350 982 2007 8
WG 2002 1
8 WG WG
MAAB CONTROL ALGORITHM MODELING
GUIDELINES USING MATLAB, Simulink and Stateflow Version 2.0
IPA ETSS
ETSS-JMAAB
2007 11 WG WG
3 WG MBD WG 3
4 WG
31 JMAAB JMAAB2007 2007 11 1
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MBD
MBD32
8WG
1 WG 2003 32 HILS WG 2006 123 WG 2004 64 WG 2005 95 MATLAB WG 2007 126 Simulink WG 2 2007 77 WG 2006 78 MBD WG 2006 79 MBD WG 2 2007 5
10 WG 2007 511 WG 2006 1212 MBD WG 2007 5
JMAAB MATLAB2007, 2007 5 25 ,
7.
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90
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32 SICEJMAAB 2007 2007 11 1
33
22 67-78 2006
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38
24
OEM
34
MBD
MBD
OEM
OEM MBD
MAAB ASAM HIS JMAAB
OEM
OEM
OEM
34 BMW/
8 BP 2005 69-71
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25
OEM
OEM
2
OEM
R&D
ITS
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ISO 1999 ISO's long-range strategies 1999-2001 ISO.2004 SPA
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IPA2006
2005 IT , 20062007
2005 8BP
AT BP 2005 BPAT BP 2007 2007 BP
2007 SICEJMAAB 2007 2007 11
12006
10
晌 199113 50-62
晌 1996189 38-52
晌 200224 102-137
2007 JMAAB JMAAB2007 2007 11 1
2005
2006Automotive Technology Days 2006 autumn
20012006 DVD
86 , 101-1192006
NO.3 11-222000
2007 AUTOSAR45 5 153-169
2001
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22 15-352004
49 1 1-262006
222007
- OEM Automotive SPICE
HIS HP http://www.automotive-his.de/MISRA HP http://www.misra.org.uk/FlexRay HP http:// www.flexray.com/ AUTOSAR HP http:// www.autosar.org/
HP http://www.tuv-sud.jp/
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face-
to-face
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19 10
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3
on-going editing and revision
1997
1
Learner-
centered Curriculum
2 Learner-centered Curriculum
Learner-centered Curriculum
Learners are closely involved in the decision making process
regarding the content of the curriculum and how it is taught
Nunan, 1988
5
Planning including data collection, needs analysis, and learner
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grouping
Content selection
Methodology including materials and activities
On-going monitoring
Evaluation including feedback
Proactive Learner-centered Curriculum
Proactive Learner-centered
Curriculum
7
14 6
Syllabus as tentative frame of reference
Class planning based on student feedback
Thorough preparation for contingency plans
Tactics & skills to achieve course objectives
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5
Flexibility in changing the class dynamics
Creating a constructive class atmosphere
Having positive thinking and attitude
3
2
1
8 B5 159
1 KSAM 1
1 An Introduction to
Communication
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6
KSA Knowledge Skills
Attitude KSA 3
Motivation
KSAM
4 1
4
Motivation
Gudykunst, 2004
desire to communicate
1 4
Knowledge Skills Attitude Motivation
2 biz-languaculture
2 An Overview of the
Communication Process
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Communication, the meaningful exchange of information through
messages between one person or group to another, is a composite
of everything we do and say Business communication the
communication required of an organization in both its internal and
external environments is complex and varied
Boone, et. al., 1997
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culture
2
languaculture 1
Agar, 1994
biz-
languaculture
biz-languaculture languaculture
business
3
biz-languaculture 1
36
3
4 The Nature of
Intercultural Communication
High
Context Culture vs. Low Context Culture
Bennette, 1986
2
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2 The Developmental Model of Intercultural Sensitivity
integration
The internalization of bicultural or multicultural frames of
reference Maintaining a definition of identity that is marginal
to any particular culture Seeing one's self as in process
2
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3
4
6 Assertive
Communication Japanese Style
1
1
1
languaculture
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4
C D M O
6
ABC
biz-languaculture
easy way out
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2
3
1
6 & 5
2005 & 2006
16
2007 4 21
14
40 70
2007 7 14
121
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5 3
Appendix 2
74 2007 9
the art of
constructive conflict management
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14
'06
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BBC 27 2 8
1 5
2007 11 23
KSAM
1
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2006
Barnlund, D. C. 1989 Communication Styles of Japanese and Americans: Images and Realities Wadsworth Publishing Company
Bennett, M. J. 1993 Towards ethnorelativism: A developmental model of intercultural sensitivity In M. Paige ed. Education for the intercultural experience Intercultural Press
Bennett, M. J. 1986 A developmental approach to training for intercultural sensitivity International Journal of Intercultural Relations 10 2
Boone, L. E. et.al. 1997 Cotemporary Business Communication Prentice Hall
Boone, L. E. and Kurtz, D. L. 2005 Cotemporary Business 2006 11th ed., South-Western Publications
Carter, J. 1997 The Island Model of Intercultural CommunicationSIETAR Japan Newsletter July
Ferraro, G. P. 2005 The Cultural Dimension of International Business 5th ed.Prentice Hall
Gudykunst, W. B. 2003 Bridging Dif ferences: Ef fec t ive Intergroup Communication 4th ed., Sage Publications
2004 Theorizing about Intercultural Communication, Sage PublicationsGudykunst W. B. and Mody B. eds. 2002 Handbook of International and
Intercultural Communication 2nd ed., Sage PublicationsHofstede, G. 2001 Culture's Consequences: Comparing Values, Behaviors,
Institutions and Organizations across Nations 2nd ed., Sage PublicationsHofstede, G. and Hofstede, G. J. 2005 Cultures and Organizations: Software
of the Mind 2nd ed., McGraw HillKameda N. 2005 A research paradigm for international business
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communication Corporate Communications: An International JournalVol 10 No 2
2005 Managing Global Business Communication MaruzenTrompenaars F. and Wooliams P. 2003 Business Across Cultures Capstone
Publishing LtdTrompenaars F. and Hampden-Turner C. 2004 Managing People Across
Cultures Capstone Publishing Ltd2000
1
1995 TRADE CONFLICT AND COMMUNICATION : JAFT 32
1995 APEC4 2
2002
2000 21
1997
2007 2007 11 142007 2007 12
20062000
2001
2004
6 2007 11 23
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1
Chapter 1 An Introduction to Communication
Appendix 1
2
Chapter 2 An Overview of the Communication Process
002
003
003
004
004
004
007
009
009
010
011
013
015
015
015
016
022
022
022
023
Skill Training 01
Skill Training 02
Q U I Z 01
Q U I Z 02
Q U I Z 03
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3
Chapter 3 The Nature of Language & Nonverbal Messages
Almost!
031
032
032
032
033
034
034
035
035
035
036
037
039
023
024
025
027
029
044
045
045
046
Skill Training 03
Skill Training 04
Q U I Z 04
Q U I Z 05
Q U I Z 06
Q U I Z 07
We cannnot not communicate
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4
Chapter 4 The Nature of Intercultural Communication
060
060
061
061
062
064
065
066
069
074
074
075
076
078
078
078
Skill Training 05
Skill Training 06
Q U I Z 10
Q U I Z 11
Q U I Z 12
Q U I Z 08
Q U I Z 09
047
050
050
051
052
052
054
057
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5
Chapter 5 Some Advice for New Employees
092
092
092
093
094
095
095
096
097
099
099
100
100
101
080
082
082
083
083
084
087
Skill Training 08
Q U I Z 14
AssumptionSkill Training 07
Q U I Z 13
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Chapter 6 Assertive Communication Japanese Style
“I”Messages
Being Assertive
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113
114
115
115
116
116
117
117
119
121
123
123
124
125
Skill Training 09
Skill Training 10
Q U I Z 15
Q U I Z 16
105
107
107
110
110
111
111
112
112
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Chapter 8 Manners Maketh Man
7
Chapter 7 Presentation Basics
I love you.
130
131
132
132
133
134
134
134
135
138Skill Training 11
Q U I Z 17
142
142
143
144
144
144
145
149
149
150
151
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(1)
3 -------- 2 -------- 1
(2)
3 -------- 2 -------- 1
(3)
3 -------- 2 -------- 1
(4)
3 -------- 2 -------- 1
(5)
3 -------- 2 -------- 1
(6)
3 -------- 2 -------- 1
(7)
3 -------- 2 -------- 1
(8)
3 -------- 2 -------- 1
(9)
3 -------- 2 -------- 1
(10)
3 -------- 2 -------- 1
(11)
3 -------- 2 -------- 1
(12)
3 -------- 2 -------- 1
(1) (5) (9) (10) A
(2) (4) (7) (12) B
(3) (6) (8) (11) C
(1) (12)
Appendix 2
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1 2
1978 1966
Quality Of Life QOL
1 182 2006 18 73
3
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6868
2
45 64 65
60
1 1947
1949 2007
0 78.56 85.52
65 18.13
23.19 2005 WHO 2002
HALE HeAlthy Life Expectancy
74.5 71.9 77.2
60
3 4
silver age 5 senior; senior citizen, senior
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6969
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person, senior adult elder
6
2007
3 50 604 40 505 silver age6 active senior
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4
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,2007
1990 1983
2001
2006
2000 2000
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JGSS-2000
2003 2002
34.5
76.2 2.7 2.0
9.7
9.5
25.0
7.1
63.2
2000
Quality Of Life
QOL
2005 2006
2
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1 30 50
KJ
2 60 70 3
40 17
11 6 40 5 50 4 60 8
4 2 2 30
1
30
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I 2005 6
6
1
2006 11
106
30
30
16
11 5
40
50
60
1
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9 4 2 2 2
15 1 1
2
1 3 7 10 4
14 2 1 5 11
6
1
15
2
10 2
5 9 6
1 6 3
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1 1 1 2 5 4 5 2
4
3
4
3 2
2 2 1
1
1
A 50
2 1 1
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B 50
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C 60
2
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D 60
3
E 60
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B C D
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足 立 行 子 東京富士大学教授
伊 波 和 恵 東京富士大学準教授
篠 﨑 香 織 東京富士大学準教授
田 畑 智 章 東京富士大学准教授
冨 岡 次 郎 東京富士大学講師
広 瀬 盛 一 東京富士大学准教授
安 田 賢 憲 東京富士大学短期大学部准教授
下 垣 光 日本社会事業大学社会福祉学部准教授
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