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Tedch-Ed 2007 vem aí !
www.techedbrasil.com.br
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Web.Next: Tendências para a Web
Otavio Pecego CoelhoArquiteto de Soluçõ[email protected]/otavioDPE - Microsoft Brasil
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RSS
AJAX
XML
Monetization
OSSSearch
Idm
Blogs
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Historicamente70’s 80’s
90’s 00’s
Centralizado, Gerenciado Democratizado, Adaptável
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ForçasNegócio
MonetizaçãoPropaganda
Longtail
Sistemas Virais
Inovação
Custo
Social• Jogos
• Criatividade
• Comunicação e colaboração
• Relacionamentos Sociais (trust / rating)
• Poder dos números
Técnico• Largura de Banda
• Dispositivos
• Deployment Instantâneo
• SaaS
• SOA
Tecnologia• REST
• AJAX
• Linguagens Dinâmicas
• RSS / ATOM / SSE
• Blogs e Wiki’s
• WS*
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Experiência
Página Estática
Página Dinâmica
Composição de Páginas (WebParts)
Rich Internet Application
Mash-up
Federação
Texto
Fotos
Telefonia - Filmes
Serviços
Animação
TV
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Infra-Estrutura
Servidor Web
Sessão (Cookies, ViewStates, SessionStates)
Cache
Firewalls
WebFarm - WebGarden
Federação de WebFarms
Internet Scale Computing
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Tendências
Centrado no Usuário
Conteúdo do Usuário
Rede como Backbone de Serviços
Integração: software licenciado x serviços
Monetização
Licença
Propaganda
Mensalidade
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Arquiteturas Baseadas em Serviços
Web 2.0
SOA
SaaS
S+S
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Características da Web 2.0
A Web como plataformaFim dos ciclos de release de softwareModelos de programação leves
Mashup
Software para múltiplos dispositivosExperiência rica para o usuárioRead/Write Web
Novo modelo de negócioAudiência
Relacionamentos SociaisTrust / ratingPoder dos Grandes Números
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The Long Tail
Seus grandes clientes
Poucos mercados de milhões ou milhões de mercados de poucos?
$ / Cliente
# de clientes
Seus clientes típicos
Seus clientes inalcançáveis (por enquanto)
O que aconteceria de pudéssemos baixar os custos de aquisição e também os custos de operação?
Novo mercado >> velho mercado
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Sua vida é baseada
em relacionamentosSua vida é baseada
em informações
Sua vida é
baseada
em paixões
meProcurar Compartilhar
Planejar
Sonhar
Vender
Jogar
Comprar
ProtegerOuvir
Programar
Se divertir Trabalhar
Conectar
Conversar Planejar
Comunica
r
Friends
Friends
FamilyFriends
Family
FriendsFamily
Relevant
Info
Trip
Photos
Previous
Searches
News
Local
shops
Local
Search
Soccer
Team
Local
Services
Local
PTA
Biz
Network
Last
job pals Other
Family
Play
Group
Book
Club
Same
Food
Same
Vacation
Same
Opinion
Same
Employer
Same
AgeSame
City
Same
School
Same
Club
Same
Music
Same
Team
Same
Politics
Same
Religion
Same
Illness
Same
Playgroup
Same
Issue
Same
HobbySame
Need
Same
Question
Same
Age
Same
Town
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SOA
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SOA = Composição de Serviços
Ferramentas
Gerenciamento
Segurança
FolhaRH Admin Condomínio
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SaaS – Modelo para prover serviços para múltiplos clientes
Ad-hoc /
Customizado
Application Hosting
Model (ASP)
Configurável
(mas um único
inquilino)
Isolamento Físico
ou Virtual
Configurável,
Multi inquilino
Escalável,
Configurável,
Multi inquilino
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Software + Services
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Um Tamanho NÃO Serve para Todos
De Para
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S+S é uma Visão e uma Estratégia
De Para
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Cenário 1: Otimização da TI
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Cenário 2: Email Diferenciado
Entitlement Policies
Email Diferenciado
Advogado
Interno
EngenheiroOn Premise Exchange(ex.: mailbox ilimitado + arquivamento +
mobile email (direct push) +
backup/restore por usuário)
Hosted Exchange(ex.: 200MB mailbox, sem arquivamento,
backup/restore por empresa)
(ad-funded, “best effort”) Suporte à migração dinâmica
(pessoas e dados)
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Cenário 3: Storage Diferenciado
S3
Cluster de Storage Local
Differentiated Data Access Layer
Políticas
de Storage
Business Logic
UI
20% dados
80% tráfego
(ex.: imagens
< 1 mês)
80% dados
20% tráfego
(ex.: imagens
> 1 mês)
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Software e Serviços
Hospedado e On-premise
Gerenciado e Não-gerenciado
RIA e Web e SmartClients
Clientes e Nuvem e Peer-to-peer
Transações e Propaganda e Subscrições
…
Um novo modelo de Arquitetura
Uma Plataforma baseada na Conjunção „E‟
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Apostas da Microsoft emServiços
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Microsoft e o Espaço p/ S+S
Papel
Escala e Escopo
Casa
G
r
u
p
o
SMB
Emp
Usuário Único Multiusuário Empresa
WEB
Live
SaaSProvidingServices
Software providing ServicesBPM
Win32
OBA / MOSS
+Office Live
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S+S é uma nova jornada: Divirta-se!
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© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
This document may contain information related to pre-release software, which may be substantially modified before its first commercial release.
Accordingly, the information may not accurately describe or reflect the software product when first commercially released
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.